---
title: "Matte Setting Spray — £137K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/matte-setting-spray"
last_updated: "2026-08-09T17:00:38.384Z"
locale: en
meta:
description: "Niche score 51/100 · £137K/yr market · 165K searches/yr. Prices mostly outside the sweet spot ($2.54–$12.84) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £137K/yr market · 165K searches/yr. Prices mostly outside the sweet spot ($2.54–$12.84) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Matte Setting Spray — £137K/yr Amazon UK Niche (2026) - Flapen"
---
# **matte setting spray**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.54–$12.84) keeps it on the watch list.
Market size 30Growth 55Conversion 96Competition 48Returns 100Price range 0Avg price 18Brand share 36Review moat 22Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+28.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£137K**
£137K/yr · 165K searches
**Review moat**
**Bad****9,976.41**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.40**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.54–£12.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, matte setting spray is a £137K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matte setting spray market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£128K–£160K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **59%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**141**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 91%
**Open market**
**12%**
- NYX PROFESSIONAL MAKEUP40% - Revolution Beauty London27% - Makeup Revolution6% - L'Oreal Paris5% - Revolution Skincare London5% - e.l.f.5% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — +28.2% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/matte-setting-spray/trend)
## **Top matte setting spray search terms**
- **nyx setting spray**50K/yr+20.1%13.0% conv. - **revolution setting spray**44K/yr+29.1%12.9% conv. - **matte setting spray**20K/yr+37.7%8.7% conv. - **setting spray matte**14K/yr+31.4%9.7% conv. - **nyx matte finish setting spray**6K/yr+31.9%15.2% conv. - **setting spray revolution**6K/yr+31.3%15.1% conv. - **mattifying setting spray**4K/yr+64.5%6.3% conv. - **matt setting spray**5K/yr+45.2%10.6% conv. - **revolution superfix setting spray**4K/yr+52.7%14.1% conv. - **setting spray nyx**4K/yr+5.0%10.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/matte-setting-spray/search-terms)
## **Top matte setting spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£14K15%£21K20%£27K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX Professional Makeup Setting Spray for Face Matte Setting Spray Up to 16 Hour Makeup Wear Long Lasting Shine Free Finish Lightweight Regular 60ml**NYX PROFESSIONAL MAKEUP**£5.87**4.4★87,519 rev](https://www.amazon.co.uk/dp/B00B4YVU4G) [2**Makeup Revolution Super Fix Misting Spray Makeup Fixing Spray Matte Finish Long Lasting Hold Contains Vitamin E 150ml**Revolution Beauty London**£6.80**4.6★2,221 rev](https://www.amazon.co.uk/dp/B0976Q1YCS) [3**NYX Professional Makeup Setting Spray Makeup Setting Spray Long-lasting Wear Transfer Resistant & Waterproof Dry Naturally Flawless Makeup Appearance The Face Glue 60ml**NYX PROFESSIONAL MAKEUP**£5.95**4.4★10,864 rev](https://www.amazon.co.uk/dp/B0DHY9JSNV) [4**MAKEUP REVOLUTION Pro Fix Oil Control Fixing Spray 100ml**Makeup Revolution**£5.37**4.5★486 rev](https://www.amazon.co.uk/dp/B01F93GC6I) [5**LOréal Paris Setting Spray Infallible 3-Second Makeup Setting Spray Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 75ml**L'Oreal Paris**£6.11**4.4★8,425 rev](https://www.amazon.co.uk/dp/B0CNQ4DJRV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Urban Decay All Nighter Waterproof Makeup Setting Spray Natural Finish Up to 24hr Wear +22% Finer Mist Hydrating Sweat & Transfer Resistant (Travel Size or Full Size)**Urban Decay**£10.45**1,488 rev4mo ago](https://www.amazon.co.uk/dp/B0F756QDRX) [**Urban Decay All Nighter Waterproof Make-Up Setting Spray Matte Finish Up to 24hr Wear All-Day Shine Control Blurs Pores Sweat & Transfer Resistant (Travel Size or Full Size)**Urban Decay**£9.53**386 rev4mo ago](https://www.amazon.co.uk/dp/B0F757X8GV) [**Revolution Superfix Hydra Cool Prep + Fix Continuous Fixing Mist Hydrating Face Spray for Makeup Infused with Aloe Vera Vegan & Cruelty Free 150ml**Revolution Skincare London**£8.00**92 rev1y ago](https://www.amazon.co.uk/dp/B0F2TK3WBR) [**The Beauty Crop PoreFilter Mattifying Mist - Micro-Fine Setting Spray for Oily Skin - 100 ml**The Beauty Crop**£6.88**59 rev1y ago](https://www.amazon.co.uk/dp/B0F15Y9HGG) [**essence fix & LAST instant MATTE MAKE-UP FIXING SPRAY mattifying fixing matte (50ml)**Essence Cosmetics**£2.54**1,863 rev1y ago](https://www.amazon.co.uk/dp/B0DLQGCSSX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Urban Decay All Nighter Waterproof Makeup Setting Spray Natural Finish Up to 24hr Wear +22% Finer Mist Hydrating Sweat & Transfer Resistant (Travel Size or Full Size)**Urban Decay**£10.45**4.6★**▲ 267%**](https://www.amazon.co.uk/dp/B0F756QDRX) [**Urban Decay All Nighter Waterproof Make-Up Setting Spray Matte Finish Up to 24hr Wear All-Day Shine Control Blurs Pores Sweat & Transfer Resistant (Travel Size or Full Size)**Urban Decay**£9.53**4.5★**▲ 266%**](https://www.amazon.co.uk/dp/B0F757X8GV) [**essence fix & LAST instant MATTE MAKE-UP FIXING SPRAY mattifying fixing matte (50ml)**Essence Cosmetics**£2.54**4.3★**▲ 100%**](https://www.amazon.co.uk/dp/B0DLQGCSSX) [**Revolution Superfix Hydra Cool Prep + Fix Continuous Fixing Mist Hydrating Face Spray for Makeup Infused with Aloe Vera Vegan & Cruelty Free 150ml**Revolution Skincare London**£8.00**4.5★**▲ 78%**](https://www.amazon.co.uk/dp/B0F2TK3WBR) [**The Beauty Crop PoreFilter Mattifying Mist - Micro-Fine Setting Spray for Oily Skin - 100 ml**The Beauty Crop**£6.88**4.1★**▲ 50%**](https://www.amazon.co.uk/dp/B0F15Y9HGG)
**~~View all trending →~~**
## **What buyers say about matte setting spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“overall Im quite happy with the results”*
**Value For Money**14%
*“Excellent value”*
**Smell**8%
*“Doesnt smell that bad”*
**Durability**7%
*“This is excellent and feels lovely & lasts”*
**Brightness/Shine/Glow**6%
*“perfect shiny”*
**Moist/Dry**6%
*“Settles and dry lovely”*
**Advertised Vs Actual Product**5%
*“Does what it says”*
**Suitability Dry Skin**4%
*“Great for dry skin”*
**Efficiency**3%
*“Seems to work ok”*
**Adhesion/Stickiness**3%
*“not too sticky”*
### **What buyers complain about **
**Smell**23%
*“Not a pleasant smell”*
**Moist/Dry**9%
*“Drying”*
**Functionality-Overall**9%
*“Poor results”*
**Adhesion/Stickiness**5%
*“Leaves a thick glue like residue”*
**Size-Overall**4%
*“its a very small bottle”*
**Brightness/Shine/Glow**4%
*“didn't seem to prevent shine”*
**Suitability Dry Skin**3%
*“isn't drying. i have slightly sensitive skin”*
**Value For Money**3%
*“Not worth the money”*
**Quality-Overall**3%
*“Not quite as good as some of the bigger brands”*
**Oily/Greasy**2%
*“face looking oily”*
### **Top return reasons **
**Size-Overall**25%
**Functionality-Overall**19%
**Moist/Dry**13%
**Leak-Proof**8%
**Smell**6%
**Ease Of Use**3%
**Product Condition**3%
**Water Resistance**3%
**Dilute/Watery**3%
**Quality-Overall**3%
## **Common questions**
- **Is matte setting spray profitable to sell on Amazon United Kingdom?**
- The niche generates £137K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the matte setting spray niche?**
- 13 brands and 141 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in matte setting spray?**
- Top complaints mined from reviews: Smell, Moist/Dry, Functionality-Overall. The return rate is 0.1%.
- **When does demand for matte setting spray peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the matte setting spray niche?**
- Listings span £2.54–£12.84; the average listing price is £6.40 (sweet spot $15–$100). The average incumbent carries 9,976 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)