---
title: "Reviews — makeup remover cloth - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/makeup-remover-cloth/reviews"
last_updated: "2026-08-09T23:04:09.020Z"
locale: en
meta:
  description: "Niche score 34/100 · £30K/yr market · 68K searches/yr · £6.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · £30K/yr market · 68K searches/yr · £6.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — makeup remover cloth - Flapen"
---

# **makeup remover cloth**

**Skip it**

Prices mostly outside the sweet spot ($3.10–$12.39) — this niche doesn't clear our bar today.

Market size 8Growth 18Conversion 74Competition 25Returns 99Price range 0Avg price 18Brand share 28Review moat 38Quality gap 37

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,670**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-13.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.41**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£30K**

£30K/yr · 68K searches

**Price range**

**Bad****£3.10–£12.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Reviews