---
title: "Makeup Remover Cloth — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/makeup-remover-cloth"
last_updated: "2026-08-06T11:32:58.860Z"
locale: en
meta:
description: "Niche score 34/100 · £30K/yr market · 68K searches/yr · £6.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £30K/yr market · 68K searches/yr · £6.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Makeup Remover Cloth — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **makeup remover cloth**
**Skip it**
Prices mostly outside the sweet spot ($3.10–$12.39) — this niche doesn't clear our bar today.
Market size 8Growth 18Conversion 74Competition 25Returns 99Price range 0Avg price 18Brand share 28Review moat 38Quality gap 37
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,670**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.41**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£30K**
£30K/yr · 68K searches
**Price range**
**Bad****£3.10–£12.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, makeup remover cloth is a £30K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup remover cloth market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£32K–£38K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**7%**
- Orighty31% - Lanjue27% - URAQT19% - HOMEXCEL7% - Ogato5% - Rowwait5% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/makeup-remover-cloth/trend)
## **Top makeup remover cloth search terms**
- **makeup remover cloth**22K/yr-12.9%5.4% conv. - **make up remover face cloths**18K/yr-16.7%7.1% conv. - **reusable face cloths**6K/yr-3.5%4.1% conv. - **make up remover cloth**6K/yr-3.2%6.3% conv. - **face cloths makeup remover**7K/yr-22.4%6.3% conv. - **make up cloths**4K/yr-7.2%6.3% conv. - **makeup eraser**3K/yr-19.1%1.4% conv. - **makeup eraser cloth**3K/yr-33.5%6.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/makeup-remover-cloth/search-terms)
## **Top makeup remover cloth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5 Pack Make Up Remover Cloth 15.75 * 7.87in Flannel Face Cloth Face Wipes for Sensitive Skin Make Up Removing (Black+Violet+Cherry Red+Green+White)**Lanjue**£5.23**4.6★1,113 rev](https://www.amazon.co.uk/dp/B0BWDR7932) [2**Orighty Flannel Makeup Remover Cloths 12 Pack Makeup Removal Face Cleansing Cloth Reusable Makeup Remover Pads Remove Instantly Dirt with Just Water 5 x 5 in**Orighty**£6.86**4.7★4,766 rev](https://www.amazon.co.uk/dp/B09VKW37S2) [3**URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Grey)**URAQT**£4.66**4.5★1,174 rev](https://www.amazon.co.uk/dp/B0CGLS85LH) [4**Orighty - Microfiber Makeup Removal Cloths 7 x 7 Inches 24-Pack Coral**Orighty**£6.94**4.3★2,823 rev](https://www.amazon.co.uk/dp/B0BCFB2PZR) [5**HOMEXCEL Makeup Remover Cloth 12 Pack Reusable Pads Washable Ultra Soft Facial Cleansing Cloths For All Skin Types 12.7 X 12.7 cm Pink**HOMEXCEL**£5.36**4.4★2,626 rev](https://www.amazon.co.uk/dp/B0BFDZ2694)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Grey)**URAQT**£4.66**1,174 rev2y ago](https://www.amazon.co.uk/dp/B0CGLS85LH) [**URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Blue/Rose/Red Black/Pink/Green)**URAQT**£4.64**1,174 rev2y ago](https://www.amazon.co.uk/dp/B0CGLQFZFV) [**PHOGARY Microfibre Face Cloth Reusable Makeup Remover Cloth Cleansing Cloths for Face Microfibre Soft Facecloths Makeup Cleanser Towel Flannel Face Cloth Pack 6- Washable (8 x 8in Brown)**PHOGARY**£6.55**944 rev2y ago](https://www.amazon.co.uk/dp/B0CBDPQN4C) [**Orighty Microfiber Makeup Remover Cloths - Super Soft Quick Dry Face Towels for Cleansing 13 x 13 Inch 6 Count Black**Orighty**£7.69**2,050 rev3y ago](https://www.amazon.co.uk/dp/B0BLYP6GTJ) [**2pcs Reusable Microfiber Makeup Remover Cloths Premium Hypoallergenic Chemical Free Microfibre Makeup Remover and Facial Cleansing Cloth Super Soft Cleaning Towel for All Skin Types Grey(20 * 20cm)**Rowwait**£3.10**59 rev3y ago](https://www.amazon.co.uk/dp/B0BXXKK6RD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Polyte Premium Hypoallergenic Chemical Free Microfibre Fleece Makeup Remover and Facial Cleansing Cloth (20x20 cm 4 Light Coral Cloths)**POLYTE**£5.34**4.5★**▲ 84%**](https://www.amazon.co.uk/dp/B0856Q6P8N) [**2pcs Reusable Microfiber Makeup Remover Cloths Premium Hypoallergenic Chemical Free Microfibre Makeup Remover and Facial Cleansing Cloth Super Soft Cleaning Towel for All Skin Types Grey(20 * 20cm)**Rowwait**£3.10**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B0BXXKK6RD) [**Orighty Microfiber Makeup Remover Cloths - Super Soft Quick Dry Face Towels for Cleansing 13 x 13 Inch 6 Count Black**Orighty**£7.69**4.5★**▲ 18%**](https://www.amazon.co.uk/dp/B0BLYP6GTJ) [**Orighty - Microfiber Makeup Removal Cloths 7 x 7 Inches 24-Pack Coral**Orighty**£6.94**4.3★**▲ 12%**](https://www.amazon.co.uk/dp/B0BCFB2PZR) [**Orighty Flannel Makeup Remover Cloths 12 Pack Makeup Removal Face Cleansing Cloth Reusable Makeup Remover Pads Remove Instantly Dirt with Just Water 5 x 5 in**Orighty**£6.86**4.7★**— 6%**](https://www.amazon.co.uk/dp/B09VKW37S2)
**~~View all trending →~~**
## **What buyers say about makeup remover cloth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**36%
*“Soft and fluffy”*
**Quality-Overall**12%
*“Lovely quality face cloths”*
**Value For Money**7%
*“Just as good as the expensive ones I have”*
**Ease Of Cleaning**7%
*“as theyre perfect for gently cleaning around their eyes”*
**Size-Overall**6%
*“just the right size”*
**Suitability Combination Skin**3%
*“Amazing for face, body, anything really”*
**Advertised Vs Actual Product**3%
*“do exactly what they should do”*
**Durability**3%
*“They have lasted well”*
**Color**3%
*“Lovely colours”*
**Efficiency**3%
*“Amazingly efficient”*
### **What buyers complain about **
**Size-Overall**21%
*“Not fit for purpose”*
**Quality-Overall**12%
*“not quite as good as the original product these are based on which really do erase your makeup”*
**Thickness**8%
*“Thin and cheap”*
**Soft Feel**8%
*“No good at all for removing makeup as far too soft and silky”*
**Ease Of Cleaning**7%
*“Cheap made, probably better suited for dusting than removing make up”*
**Value For Money**6%
*“Theyre expensive”*
**Color**2%
*“Mine ran leaving black dye in the wash water”*
**Advertised Vs Actual Product**2%
*“Misleading photo”*
**Moist/Dry**1%
*“bit slippy when wet”*
**Water Resistance**1%
*“I dont know if they would remove waterproof mascara as I dont wear that”*
### **Top return reasons **
**Size-Overall**32%
**Quality-Overall**16%
**Material Quality**15%
**Thin**7%
**Functionality-Overall**6%
**Color**5%
**Absorbency**5%
**Stitch/Finish/Polish**4%
**Advertised Vs Actual Product**2%
**Soft Feel**2%
## **Common questions**
- **Is makeup remover cloth profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 12 tracked products. 90-day search growth is -13.9%. Flapen's verdict: Skip it (34/100).
- **How competitive is the makeup remover cloth niche?**
- 9 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in makeup remover cloth?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.3%.
- **When does demand for makeup remover cloth peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the makeup remover cloth niche?**
- Listings span £3.10–£12.39; the average listing price is £6.41 (sweet spot $15–$100). The average incumbent carries 2,670 reviews — the moat a new listing must climb.
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