---
title: "Makeup Gift Sets for Women — £23K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/makeup-gift-sets-for-women"
last_updated: "2026-08-06T04:15:44.254Z"
locale: en
meta:
description: "Niche score 47/100 · £23K/yr market · 136K searches/yr · £12.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £23K/yr market · 136K searches/yr · £12.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Makeup Gift Sets for Women — £23K/yr Amazon UK Niche (2026) - Flapen"
---
# **makeup gift sets for women**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 22Conversion 18Competition 85Returns 99Price range 56Avg price 50Brand share 57Review moat 52Quality gap 52
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£2.79–£30.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,439.01**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.01**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£23K**
£23K/yr · 136K searches
According to Flapen's Amazon United Kingdom niche tracking, makeup gift sets for women is a £23K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup gift sets for women market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£30K–£36K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **82%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**120**
**Top-5 brand share**
**71%**
Top 20: 98%
**Top-5 click share**
**30%**
Top 20: 62%
**Open market**
**25%**
- Technic50% - Muiefe6% - bonvoyage6% - CHAFFUL5% - JWEX4% - Viugex4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/makeup-gift-sets-for-women/trend)
## **Top makeup gift sets for women search terms**
- **make**31K/yr-2.0%0.0% conv. - **technic makeup**32K/yr-8.0%1.5% conv. - **teen make up set**16K/yr+17.1%2.7% conv. - **make up sets for teenage girls**14K/yr-4.3%3.4% conv. - **make up for teenage girls**11K/yr-0.4%1.5% conv. - **gift set makeup**7K/yr-15.3%0.3% conv. - **make up gifts for women**7K/yr-2.5%0.8% conv. - **technic makeup set**6K/yr+1.8%2.3% conv. - **make up beginner set**4K/yr-26.5%2.4% conv. - **professional make up set**5K/yr-53.9%1.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/makeup-gift-sets-for-women/search-terms)
## **Top makeup gift sets for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6966%£1K9%£2K12%£3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Technic 28 Pcs Professional Carry & Storage Train Case Including Beauty Makeup Cosmetics & Tools**Technic**£14.44**4.6★8,659 rev](https://www.amazon.co.uk/dp/B005SDUICY) [2**Technic Enamoured Full Face Cosmetic 8 Piece Gift Set - Full Size Products for Eyes Face & Lips - Perfect for Makeup Lovers - Vegan & Cruelty Free**Technic**£11.04**4.6★176 rev](https://www.amazon.co.uk/dp/B0CWVF68JQ) [3**Muiefe Makeup Set All in One Make Up Starter Kit Cosmetic Makeup Bundle Include Eyeshadow Palette Foundation Lip Gloss Concealer Eyeliner Mascara Makeup Gift Sets for Women & Teenage Girls**Muiefe**£16.20**4.7★238 rev](https://www.amazon.co.uk/dp/B0DSVTTCBR) [4**Technic Super Beauty Case All-in-One Portable Makeup & Nail Kit with 48 Pieces for Beginners & Aspiring MUAs**Technic**£17.63**4.6★168 rev](https://www.amazon.co.uk/dp/B0F2B6SSNW) [5**Technic Pro Filter Multi Use Complexion Enhancer - Primer Illuminator and Highlighter Face Serum for a Flawless Finish - Fair**Technic**£4.68**4.1★279 rev](https://www.amazon.co.uk/dp/B0C3RRRSG8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**All in One Makeup Set for Women Full Kit Make Up Gift Set Makeup Essential Bundle Includes Foundation Eyeshadow Palette Concealer Lipstick Eyeliner Mascara Cosmetic Brush Set For Women Girls Teens**CHAFFUL**£20.30**38 rev5mo ago](https://www.amazon.co.uk/dp/B0GKDDWCYP) [**All in One Full Makeup Kit Makeup Gift Sets for Women Make Up Set for Teenage Girls Makeup Essential Bundle with Eyeshadow Palette Foundation Blush Lipgloss Eyeliner Mascara Eyebrow Pencil Brushes**Viugex**£11.25**133 rev6mo ago](https://www.amazon.co.uk/dp/B0GCG6MTN9) [**All in One Makeup Kit for Women Full Kit - 44PCS Professional Makeup Set with Foundation Eyeshadow Lipstick Eyeliner - Complete Cosmetic Gift Set for Beginners and Professionals**Obmyllax**£22.85**126 rev1y ago](https://www.amazon.co.uk/dp/B0FFGMWWNP) [**Technic Super Beauty Case All-in-One Portable Makeup & Nail Kit with 48 Pieces for Beginners & Aspiring MUAs**Technic**£17.63**168 rev1y ago](https://www.amazon.co.uk/dp/B0F2B6SSNW) [**Technic Glow Trio Stick Set Easy-to-Apply Cream Blusher Highlighter & Contour for a Sculpted Radiant Glow - Makeup Gift**Technic**£4.26**157 rev1y ago](https://www.amazon.co.uk/dp/B0F2BGWGR6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**All in One Makeup Set for Women Full Kit Make Up Gift Set Makeup Essential Bundle Includes Foundation Eyeshadow Palette Concealer Lipstick Eyeliner Mascara Cosmetic Brush Set For Women Girls Teens**CHAFFUL**£20.30**4.4★**▲ 700%**](https://www.amazon.co.uk/dp/B0GKDDWCYP) [**All in One Full Makeup Kit Makeup Gift Sets for Women Make Up Set for Teenage Girls Makeup Essential Bundle with Eyeshadow Palette Foundation Blush Lipgloss Eyeliner Mascara Eyebrow Pencil Brushes**Viugex**£11.25**4.4★**▲ 489%**](https://www.amazon.co.uk/dp/B0GCG6MTN9) [**Makeup set Cosmetic Make Up Kit With Storage Bag Portable Travel Make Up Palette Eyeshadow Foundation Lip Gloss Full kit makeup set for Teenage & Adults (A2-UK)**JWEX**£18.70**4.4★**▲ 150%**](https://www.amazon.co.uk/dp/B0DLNYY8LN) [**Technic Mega Blush 4-in-1 Compact - 4 Buildable Pressed Powder Highly Pigmented Blusher Shades To Mix & Match For A Fresh & Radiant Face Makeup Look. 14.4g**Technic**£3.22**4.4★**▲ 108%**](https://www.amazon.co.uk/dp/B00RTSSJ22) [**Technic Pro Filter Multi Use Complexion Enhancer - Primer Illuminator and Highlighter Face Serum for a Flawless Finish - Fair**Technic**£4.68**4.1★**▲ 87%**](https://www.amazon.co.uk/dp/B0C3RRRSG8)
**~~View all trending →~~**
## **What buyers say about makeup gift sets for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Amazing value”*
**Quality-Overall**17%
*“A good quality set”*
**Gifting Purpose**11%
*“Perfect for Gifting”*
**Color**10%
*“Lovely colour”*
**Eyelash Quality**7%
*“A great affordable mascara”*
**Ease Of Use**3%
*“are easy to blend”*
**Advertised Vs Actual Product**3%
*“Does what it says”*
**Suitability Combination Skin**2%
*“The product is skin friendly”*
**Water Resistance**2%
*“Absolutely waterproof”*
**Durability**2%
*“Lasted well”*
### **What buyers complain about **
**Quality-Overall**15%
*“Not good quality”*
**Size-Overall**12%
*“Products are tiny sample set rather than travel size”*
**Color**7%
*“has no real pigment”*
**Advertised Vs Actual Product**4%
*“Nothing like the photo :”*
**Water Resistance**3%
*“Not waterproof”*
**Eyelash Quality**3%
*“Terrible mascara”*
**Ease Of Use**3%
*“Couldnt open properly”*
**Allergies**3%
*“my daughter had an allergic reaction to it”*
**Value For Money**2%
*“Not value for money”*
**Moist/Dry**2%
*“Too dry”*
### **Top return reasons **
**Size-Overall**21%
**Quality-Overall**18%
**Defective Material/Parts**14%
**Color**9%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Ingredients-Overall**3%
**Product Condition**3%
**Leak-Proof**3%
**Smell**3%
## **Common questions**
- **Is makeup gift sets for women profitable to sell on Amazon United Kingdom?**
- The niche generates £23K/yr across 68 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the makeup gift sets for women niche?**
- 24 brands and 120 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in makeup gift sets for women?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 0.2%.
- **When does demand for makeup gift sets for women peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.8× the quietest.
- **What does it cost to enter the makeup gift sets for women niche?**
- Listings span £2.79–£30.56; the average listing price is £12.01 (sweet spot $15–$100). The average incumbent carries 1,439 reviews — the moat a new listing must climb.
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