---
title: "Search terms — makeup brushes - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/makeup-brushes/search-terms"
last_updated: "2026-08-09T21:50:40.312Z"
locale: en
meta:
  description: "Niche score 53/100 · £1.3M/yr market · 2.9M searches/yr · £8.41 avg price. Soft demand (-12.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £1.3M/yr market · 2.9M searches/yr · £8.41 avg price. Soft demand (-12.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — makeup brushes - Flapen"
---

# **makeup brushes**

**Worth a look**

Shows low returns (0.4%), but soft demand (-12.1% this quarter) keeps it on the watch list.

Market size 84Growth 19Conversion 63Competition 55Returns 98Price range 30Avg price 23Brand share 60Review moat 22Quality gap 32

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.3M**

£1.3M/yr · 2.9M searches

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£3.29–£19.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£8.41**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****9,139.84**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.1%**

90-day search growth — must beat 0% to launch

## Search terms