---
title: "Makeup Brush Holder — £94K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/makeup-brush-holder"
last_updated: "2026-08-09T18:13:49.620Z"
locale: en
meta:
description: "Niche score 47/100 · £94K/yr market · 590K searches/yr · £8.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £94K/yr market · 590K searches/yr · £8.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Makeup Brush Holder — £94K/yr Amazon UK Niche (2026) - Flapen"
---
# **makeup brush holder**
**Skip it**
Prices mostly outside the sweet spot ($4.31–$15.79) — this niche doesn't clear our bar today.
Market size 24Growth 9Conversion 23Competition 81Returns 86Price range 7Avg price 24Brand share 95Review moat 87Quality gap 40
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****261.1**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£94K**
£94K/yr · 590K searches
**Avg price**
**Bad****£8.76**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-31.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.31–£15.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, makeup brush holder is a £94K/yr Amazon United Kingdom market (590K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup brush holder market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **£110K–£131K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#207**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **85%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**40%**
Top 20: 77%
**Top-5 click share**
**34%**
Top 20: 70%
**Open market**
**56%**
- Terafeels12% - fanado11% - FYGAIN7% - Ezebesta5% - Mounting UP5% - Bingobang4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.2% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/makeup-brush-holder/trend)
## **Top makeup brush holder search terms**
- **makeup brush holder**239K/yr-31.3%1.5% conv. - **make up brush holder**108K/yr-37.0%1.7% conv. - **brush holder**50K/yr-19.8%0.6% conv. - **hair brush holder**31K/yr-31.5%0.5% conv. - **makeup brush organiser**25K/yr-22.4%0.9% conv. - **makeup brush holder with lid**16K/yr-27.6%1.3% conv. - **makeup brush pot**16K/yr-30.5%1.6% conv. - **makeup brush storage**17K/yr-38.7%0.6% conv. - **makeup brushes holders**11K/yr+0.5%1.1% conv. - **hairbrush holder organiser**10K/yr-36.2%0.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/makeup-brush-holder/search-terms)
## **Top makeup brush holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£6K9%£8K12%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**fanado 360 Rotating Makeup Organiser Makeup Brush Holder 5 Compartment Makeup and Skincare Storage for Vanity Desktop Bathroom (White)**fanado**£7.70**4.6★1,414 rev](https://www.amazon.co.uk/dp/B0FF54B9V3) [2**Terafeels Makeup Brush Holder with Lid 360 Spinning Make up Stand 5 Slot Brushes Cup and Pencil Pen Holder for Vanity Decor Bathroom Countertops Desk Storage Container Cosmetic Display Cases 1004**Terafeels**£8.42**4.7★131 rev](https://www.amazon.co.uk/dp/B0CK1PX522) [3**FYGAIN Makeup Brush Holder Organizer 360 Rotating Multi-Functional Pen Holder for Desk Spinning Multi-Purpose Desktop Stationary Organizer for Lipsticks Comb Beauty Tool**FYGAIN**£7.22**4.5★56 rev](https://www.amazon.co.uk/dp/B0C4MWPX2P) [4**Ezebesta Makeup Brush Holder Organizer with Clear Lid 360 Rotating Sliding Opening Dustproof Brushes Container for Vanity**Ezebesta**£11.12**4.5★950 rev](https://www.amazon.co.uk/dp/B0C33XYWDB) [5**Mounting UP 360 Rotating Makeup Brush Holder Office Supplies Holder 7 Slots Make Up Brush Organizer Removable Spinning Cosmetic Brushes Storage Pen Holder for Vanity White Dresser Desk BT-W-UK**Mounting UP**£7.28**4.5★15 rev](https://www.amazon.co.uk/dp/B0DSVXD75D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOTUT 360 Rotating Makeup Organiser Brush Holder 5 Slot Rotating Brush Holder Brush Holder Organizer for eyeliners lip pencils mascara storage for Vanity Desktop Bathroom Stationery Storage**HOTUT**£6.19**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRHBJH9) [**SHIFANQI Makeup Brush Holder Organizer 360 Rotating Make Up Toothbrush Holder Storage Container with Dustproof Clear Lid Cosmetic Tools Organiser for Vanity Desk Dressing Table Clear**SHIFANQI**£12.57**8 rev6mo ago](https://www.amazon.co.uk/dp/B0GGMXJQDF) [**KINGFOM Makeup Brush Holder Elegant Makeup Brush Organiser with 2 Compartments PU Leather Makeup & Brush Holder for Vanity Bathroom or Bedroom (Beige)**KINGFOM**£13.02**32 rev6mo ago](https://www.amazon.co.uk/dp/B0GGBHD42R) [**Wnzdp Make Up Brush Holder Makeup Brush Holder Classic Design Makeup Brushes Holders Portable Makeup Pot Gift for Women Vanity Office Bathroom (Green)**Wnzdp**£7.20**5 rev8mo ago](https://www.amazon.co.uk/dp/B0G1XTT5YK) [**OLegei 2-Layer Hair Accessories Organizer with Hair Brushes Holder Rotatable Trinket Box for Ring Earring Desktop&Bathroom Organizer Deawer for Makeup Brushes Hair Accessories Cotton Swab White**OLegei**£7.60**11 rev9mo ago](https://www.amazon.co.uk/dp/B0FX53S92K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KINGFOM Makeup Brush Holder Elegant Makeup Brush Organiser with 2 Compartments PU Leather Makeup & Brush Holder for Vanity Bathroom or Bedroom (Beige)**KINGFOM**£13.02**4.2★**▲ 406%**](https://www.amazon.co.uk/dp/B0GGBHD42R) [**SHIFANQI Makeup Brush Holder Organizer 360 Rotating Make Up Toothbrush Holder Storage Container with Dustproof Clear Lid Cosmetic Tools Organiser for Vanity Desk Dressing Table Clear**SHIFANQI**£12.57**4.7★**▲ 303%**](https://www.amazon.co.uk/dp/B0GGMXJQDF) [**HOTUT 360 Rotating Makeup Organiser Brush Holder 5 Slot Rotating Brush Holder Brush Holder Organizer for eyeliners lip pencils mascara storage for Vanity Desktop Bathroom Stationery Storage**HOTUT**£6.19**4.8★**▲ 276%**](https://www.amazon.co.uk/dp/B0GHRHBJH9) [**OLegei 2-Layer Hair Accessories Organizer with Hair Brushes Holder Rotatable Trinket Box for Ring Earring Desktop&Bathroom Organizer Deawer for Makeup Brushes Hair Accessories Cotton Swab White**OLegei**£7.60**4.7★**▲ 137%**](https://www.amazon.co.uk/dp/B0FX53S92K) [**Terafeels Black Makeup Brush Holder Organizer with Lid 360 Degree Rotatable Spinning Cosmetics Holders Brushes Storage Box for Bathroom Vanity Countertop Black 1005**Terafeels**£8.07**4.7★**▲ 127%**](https://www.amazon.co.uk/dp/B0D4V5Q5GH)
**~~View all trending →~~**
## **What buyers say about makeup brush holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Perfect and well-made”*
**Size-Overall**9%
*“It fits perfectly”*
**Value For Money**8%
*“Great value”*
**Advertised Vs Actual Product**8%
*“Exactly as shown”*
**Design-Overall**8%
*“Looks lovely”*
**Ease Of Cleaning**8%
*“So handy keeps everything neat and tidy”*
**Ease Of Use**6%
*“Easy to use”*
**Organizing Capabilities**6%
*“Great organiser”*
**Strength**5%
*“Nice and sturdy”*
**Storage Capacity**5%
*“Stationery Storage”*
### **What buyers complain about **
**Size-Overall**14%
*“It is bigger than expected”*
**Quality-Overall**13%
*“its a shame that quality control was not a bit sharper”*
**Strength**4%
*“Bit plasticky, and flimsy”*
**Value For Money**4%
*“it feels a bit expensive for what it is”*
**Color**3%
*“Not sure if its white though”*
**Ease Of Cleaning**3%
*“causes damage when I clean this”*
**Ease Of Use**3%
*“get in the way so that makes closing the door difficult”*
**Material Quality**2%
*“flimsy material”*
**Adhesion/Stickiness**2%
*“the join is badly glued”*
**Stitch/Finish/Polish**1%
*“the seam on back of the holder doesnt look fully straight to me”*
### **Top return reasons **
**Size-Overall**51%
**Quality-Overall**10%
**Defective Material/Parts**8%
**Material Quality**5%
**Color**4%
**Advertised Vs Actual Product**3%
**Functionality-Overall**2%
**Ease Of Use**2%
**Strength**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is makeup brush holder profitable to sell on Amazon United Kingdom?**
- The niche generates £94K/yr across 52 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -31.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the makeup brush holder niche?**
- 44 brands and 53 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in makeup brush holder?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.4%.
- **When does demand for makeup brush holder peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the makeup brush holder niche?**
- Listings span £4.31–£15.79; the average listing price is £8.76 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.
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