---
title: "Products — makeup brush cleaner liquid - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/makeup-brush-cleaner-liquid/products"
last_updated: "2026-08-09T21:53:43.325Z"
locale: en
meta:
  description: "Niche score 45/100 · £64K/yr market · 74K searches/yr · £8.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £64K/yr market · 74K searches/yr · £8.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — makeup brush cleaner liquid - Flapen"
---

# **makeup brush cleaner liquid**

**Skip it**

Soft demand (-31.1% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 9Conversion 90Competition 76Returns 99Price range 39Avg price 22Brand share 24Review moat 26Quality gap 37

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Okay****£2.40–£23.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,923.06**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£8.08**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£64K**

£64K/yr · 74K searches

**Growth**

**Bad****-31.1%**

90-day search growth — must beat 0% to launch

## Products