---
title: "Makeup Brush Cleaner Liquid — £64K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/makeup-brush-cleaner-liquid"
last_updated: "2026-08-09T21:50:32.319Z"
locale: en
meta:
description: "Niche score 45/100 · £64K/yr market · 74K searches/yr · £8.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £64K/yr market · 74K searches/yr · £8.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Makeup Brush Cleaner Liquid — £64K/yr Amazon UK Niche (2026) - Flapen"
---
# **makeup brush cleaner liquid**
**Skip it**
Soft demand (-31.1% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 9Conversion 90Competition 76Returns 99Price range 39Avg price 22Brand share 24Review moat 26Quality gap 37
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Okay****£2.40–£23.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,923.06**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£8.08**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£64K**
£64K/yr · 74K searches
**Growth**
**Bad****-31.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, makeup brush cleaner liquid is a £64K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup brush cleaner liquid market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£48K–£65K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#316**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **72%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 85%
**Open market**
**7%**
- EcoTools52% - StylPro24% - Stargazer7% - Isoclean5% - Ubisye3% - e.l.f.3% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.1% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/makeup-brush-cleaner-liquid/trend)
## **Top makeup brush cleaner liquid search terms**
- **stylpro makeup brush cleaner**12K/yr-50.9%12.2% conv. - **ecotools makeup brushes**8K/yr-14.6%6.2% conv. - **eco tools**7K/yr-11.3%5.4% conv. - **makeup brush cleaner liquid**9K/yr-26.9%8.9% conv. - **ecotools**8K/yr-10.7%2.5% conv. - **make up brush cleaner solution**11K/yr-54.1%10.3% conv. - **eco tools makeup brush**6K/yr+22.3%5.2% conv. - **style pro makeup brush cleaner**4K/yr-47.9%14.2% conv. - **eco tools makeup brush set**4K/yr-47.6%4.1% conv. - **stylepro brush cleaning solution**3K/yr-22.3%9.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/makeup-brush-cleaner-liquid/search-terms)
## **Top makeup brush cleaner liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**STYLPRO Makeup Brush Cleanser (2x 500ml bottles) Makeup Brush Cleaning Liquid to use with our Award Winning Makeup Brush Cleaner and Dryer Machine Cleans Oily Makeup From Makeup Brushes**StylPro**£18.46**4.6★3,221 rev](https://www.amazon.co.uk/dp/B0BPT48CSJ) [2**EcoTools 6 Piece Start The Day Beautifully Makeup Brush Set Makeup Brushes For Eyeshadow Blush Concealer & Foundation Application Eco-Friendly Synthetic Hair Vegan & Cruelty-Free**EcoTools**£8.68**4.6★22,393 rev](https://www.amazon.co.uk/dp/B075S543DR) [3**EcoTools Natural Beauty 10 Piece Brush Set - Vegan Tools For Full Face And Eye Looks: Liner Shadow Crease Brow Setting Base. Cruelty-Free Eco-Made Easy To Clean Works With All Formulas**EcoTools**£10.89**4.5★37 rev](https://www.amazon.co.uk/dp/B0F44DQ4YN) [4**EcoTools Makeup Brush and Sponge Shampoo Removes Makeup Dirt & Impurities From Makeup Brushes & Makeup Blending Sponges Fragrance-Free Vegan & Cruelty-Free 6 fl.oz./ 177 ml 1 Count**EcoTools**£7.69**4.5★51,310 rev](https://www.amazon.co.uk/dp/B01BSB56OY) [5**Stargazer Makeup Brush Cleaner - Deep Cleaning Solution for Makeup Brushes - Removes Foundation & Eyeshadow Residue - Easy Brush Care - Cruelty-Free**Stargazer**£4.24**4.2★2,344 rev](https://www.amazon.co.uk/dp/B00OLZ7738)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Makeup Brush Cleaner Make Up Brush Cleaner Solution Makeup Cleaner for Brushes Beauty Sponge Powder Puff Deep Clean Brush Shampoo Gentle Formula Cruelty Free 5.3 FL.OZ**Ubisye**£9.22**182 rev8mo ago](https://www.amazon.co.uk/dp/B0FYG732MC) [**EcoTools Powder Puff Duo Large & Mini Makeup Puffs for Setting Baking & Mattifying Finger Band for Precise Application Vegan Cruelty-Free Sustainable Face Makeup Tools 2 Count**EcoTools**£3.44**84 rev11mo ago](https://www.amazon.co.uk/dp/B0DXVZ34JD) [**e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Foaming Gel Makeup Brush Cleanser Gentle Formula Suitable for Sensitive Skin Easy-To-Use Vegan & Cruelty-Free**e.l.f.**£5.68**598 rev11mo ago](https://www.amazon.co.uk/dp/B0F3WS7QN3) [**EcoTools Blend + Conceal Dual-Ended Makeup Brush Foundation & Concealer Brush for Liquid & Cream Synthetic Bristles Vegan & Cruelty-Free Travel & Eco-Friendly 1 Count**EcoTools**£6.30**202 rev1y ago](https://www.amazon.co.uk/dp/B0FBBRMMMP) [**EcoTools Natural Beauty 10 Piece Brush Set - Vegan Tools For Full Face And Eye Looks: Liner Shadow Crease Brow Setting Base. Cruelty-Free Eco-Made Easy To Clean Works With All Formulas**EcoTools**£10.89**37 rev1y ago](https://www.amazon.co.uk/dp/B0F44DQ4YN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EcoTools Blending Face Makeup Brush For Liquid & Cream Foundation Bronzer & Blush Multipurpose Makeup Brush Dense Synthetic Bristles Eco Friendly Cruelty-Free & Vegan 1 Count**EcoTools**£3.76**4.6★**▲ 232%**](https://www.amazon.co.uk/dp/B0CLYQC61L) [**Makeup Brush Cleaner Make Up Brush Cleaner Solution Makeup Cleaner for Brushes Beauty Sponge Powder Puff Deep Clean Brush Shampoo Gentle Formula Cruelty Free 5.3 FL.OZ**Ubisye**£9.22**4.4★**▲ 130%**](https://www.amazon.co.uk/dp/B0FYG732MC) [**ISOCLEAN Makeup Brush Cleaner Refill Pouch - Liquid Makeup Cleaner Solution for Makeup Brushes and Makeup Tools - Cleans Bristles - No Rinse Formula dries in 60 Seconds - Vegan Cruelty-free - 275ml**Isoclean**£9.17**4.6★**▲ 94%**](https://www.amazon.co.uk/dp/B0954ZTFZD) [**e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Foaming Gel Makeup Brush Cleanser Gentle Formula Suitable for Sensitive Skin Easy-To-Use Vegan & Cruelty-Free**e.l.f.**£5.68**4.6★**▲ 91%**](https://www.amazon.co.uk/dp/B0F3WS7QN3) [**Norate Makeup Brush Cleaner Make Up Brush Cleansers Solution Makeup Cleaner for Makeup Brushes Beauty Sponge Powder Puff Deep Clean Brush Shampoo Gentle Formula & Cruelty Free 5.3 FL.OZ**Norate**£7.62**4.6★**▲ 89%**](https://www.amazon.co.uk/dp/B0B5MSBFP2)
**~~View all trending →~~**
## **What buyers say about makeup brush cleaner liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**29%
*“Excellent cleaner”*
**Quality-Overall**13%
*“Excellent product”*
**Ease Of Use**8%
*“Convenient tool”*
**Value For Money**8%
*“Worth the price”*
**Cleansing**6%
*“This item cleans”*
**Soft Feel**6%
*“Very Soft”*
**Brush Quality**6%
*“Lovely quality brushes”*
**Advertised Vs Actual Product**4%
*“just as described”*
**Smell**3%
*“The smell is pleasant”*
**Durability**2%
*“she says they are very durable”*
### **What buyers complain about **
**Value For Money**10%
*“Extremely expensive”*
**Ease Of Cleaning**9%
*“Does not clean brushes”*
**Smell**7%
*“Smells a bit funky”*
**Size-Overall**6%
*“This product was bigger than anticipated”*
**Oily/Greasy**3%
*“leaves them super oily beyond use”*
**Shape/Style**2%
*“a strange shape”*
**Functionality-Overall**2%
*“Dosent doesnt remove all of product”*
**Alcohol Content**2%
*“has an overwhelming smell of alcohol that stinks the room”*
**Brush Quality**2%
*“The brushes don't apply your makeup evenly”*
**Eco Friendliness**2%
*“Not an eco product”*
### **Top return reasons **
**Size-Overall**27%
**Functionality-Overall**13%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Leak-Proof**6%
**Ease Of Cleaning**6%
**Quality-Overall**4%
**Smell**3%
**Durability**3%
## **Common questions**
- **Is makeup brush cleaner liquid profitable to sell on Amazon United Kingdom?**
- The niche generates £64K/yr across 36 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the makeup brush cleaner liquid niche?**
- 11 brands and 44 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in makeup brush cleaner liquid?**
- Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Smell. The return rate is 0.3%.
- **When does demand for makeup brush cleaner liquid peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the makeup brush cleaner liquid niche?**
- Listings span £2.40–£23.03; the average listing price is £8.08 (sweet spot $15–$100). The average incumbent carries 3,923 reviews — the moat a new listing must climb.
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