---
title: "Trend — make waves antiperspirant - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/make-waves-antiperspirant/trend"
last_updated: "2026-07-21T06:36:15.418Z"
locale: en
meta:
  description: "make waves antiperspirant shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "make waves antiperspirant shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — make waves antiperspirant - Flapen"
---

# **make waves antiperspirant**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 69Growth 35Conversion 40Competition 60Returns 99Price range 46Avg price 81Brand share 0Review moat 46Quality gap 84

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£17.34**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£713K**

£713K/yr · 1.3M searches

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,946.13**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£2.61–£25.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+8.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand