---
title: "Magnesium Cream — £417K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/magnesium-cream"
last_updated: "2026-08-09T18:16:17.502Z"
locale: en
meta:
description: "Niche score 53/100 · £417K/yr market · 425K searches/yr · £11.74 avg price. Soft demand (-7.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £417K/yr market · 425K searches/yr · £11.74 avg price. Soft demand (-7.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Magnesium Cream — £417K/yr Amazon UK Niche (2026) - Flapen"
---
# **magnesium cream**
**Worth a look**
Shows low returns (0.1%), but soft demand (-7.4% this quarter) keeps it on the watch list.
Market size 56Growth 21Conversion 80Competition 27Returns 99Price range 44Avg price 48Brand share 35Review moat 67Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****813.06**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£417K**
£417K/yr · 425K searches
**Avg price**
**Okay****£11.74**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.89–£22.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, magnesium cream is a £417K/yr Amazon United Kingdom market (425K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **magnesium cream market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£470K–£587K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**11%**
- BetterYou27% - Feather & Down25% - Sweet Bee Organics16% - NBXINSLF9% - 5KIND CLINICAL SKINCARE6% - RoongDuuDll5% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/magnesium-cream/trend)
## **Top magnesium cream search terms**
- **magnesium cream**98K/yr-1.2%7.1% conv. - **magnesium lotion**42K/yr+47.3%5.7% conv. - **magnesium cream for restless legs**24K/yr+23.2%9.2% conv. - **magnesium butter**39K/yr-38.4%8.5% conv. - **magnesium cream for muscle pain**7K/yr+265.6%6.1% conv. - **sweet bee organics magnesium butter**14K/yr+118.2%11.9% conv. - **magnesium balm**29K/yr-57.5%5.8% conv. - **magnesium cream for sleep**22K/yr-52.3%8.6% conv. - **magnesium lotion for feet**4K/yr+647.3%3.3% conv. - **feather and down magnesium sleep butter**13K/yr-21.2%13.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/magnesium-cream/search-terms)
## **Top magnesium cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£42K20%£83K30%£125K40%£167K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Feather & Down Magnesium Butter for Sleep - Lavender & Chamomile Soothing Body Butter (300ml) to support relaxation in your self care routine.**Feather & Down**£5.89**4.5★3,623 rev](https://www.amazon.co.uk/dp/B09B2HVKH6) [2**BetterYou Magnesium Body Lotion Nourishing Blend of Natural Zechstein Transdermal Magnesium and Shea Butter to Soften and Moisturise Skin Palm-Oil Free 180ml**BetterYou**£6.95**4.4★1,212 rev](https://www.amazon.co.uk/dp/B00U6CG5QU) [3**BetterYou Magnesium Sleep Lotion Transdermal Magnesium Chloride Lotion Infused with Lavender & Chamomile to Support Sleep & Natural Muscle Relaxation 180ml**BetterYou**£6.42**4.2★4,738 rev](https://www.amazon.co.uk/dp/B07DW6TPKP) [4**Sweet Bee Magnesium Body Butter with Shea Butter | Moisturizing Body Cream for Dry Skin | Rich Hydrating Formula | Non-Greasy Skin Care | Lavender 120ml**Sweet Bee Organics**£22.19**4.2★870 rev](https://www.amazon.co.uk/dp/B0D7QQYK21) [5**Magnesium Cream Moisturising Body Lotion with Almond Oil Lavender and Vitamin E Fast-Absorbing Formula for Daily Skin Care 90G**NBXINSLF**£7.45**4.2★61 rev](https://www.amazon.co.uk/dp/B0F1LDFZLP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sweet Bee Magnesium Butter - Soothing Magnesium for Sleep & Relaxation with Shea Butter - Moisturizing Magnesium Balm for Muscle Recovery - Nourishing Magnesium Cream for Sleep - Lavender 35ml**Sweet Bee Organics**£12.50**870 rev2mo ago](https://www.amazon.co.uk/dp/B0H1NGJGZ1) [**Magnesium Cream for Sleep: Magnesium Balm for Restless Legs Syndrome Relief Moisturizing Butter with Magnesium Chloride Lavender Oil for Cramp and Muscle Pain for Body Legs Feet 120g/4.2oz**Jtopyrt**£6.53**26 rev7mo ago](https://www.amazon.co.uk/dp/B0FYFQ1KZK) [**Wansiven Magnesium Cream for Sleep 100g Calm Magnesium Butter Topical Butter Cream for Restless Legs Fast Absorbing Muscle Relaxation Balm for Leg Cramps & Muscle Pain**Wansiven**£7.18**24 rev10mo ago](https://www.amazon.co.uk/dp/B0GJSC7Q5W) [**5Kind Extra Strong Magnesium Cream 100ml - Magnesium Cream for Muscles Joints Lower Back Knee Neck Shoulder Hip & Feet - Infused with Arnica Eucalyptus Comfrey Menthol & Hemp Oil**5KIND CLINICAL SKINCARE**£8.53**247 rev10mo ago](https://www.amazon.co.uk/dp/B0FPMLX1TN) [**5Kind Extra Strong Magnesium Cream 300ml - Magnesium Cream for Muscles Joints Lower Back Knee Neck Shoulder Hip & Feet - Infused with Arnica Eucalyptus Comfrey Menthol & Hemp Oil**5KIND CLINICAL SKINCARE**£16.84**247 rev10mo ago](https://www.amazon.co.uk/dp/B0FPMKTPTT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sweet Bee Magnesium Butter - Soothing Magnesium for Sleep & Relaxation with Shea Butter - Moisturizing Magnesium Balm for Muscle Recovery - Nourishing Magnesium Cream for Sleep - Lavender 35ml**Sweet Bee Organics**£12.50**4.2★**▲ 379%**](https://www.amazon.co.uk/dp/B0H1NGJGZ1) [**Wansiven Magnesium Cream for Sleep 100g Calm Magnesium Butter Topical Butter Cream for Restless Legs Fast Absorbing Muscle Relaxation Balm for Leg Cramps & Muscle Pain**Wansiven**£7.18**4.2★**▲ 356%**](https://www.amazon.co.uk/dp/B0GJSC7Q5W) [**5Kind Extra Strong Magnesium Cream 300ml - Magnesium Cream for Muscles Joints Lower Back Knee Neck Shoulder Hip & Feet - Infused with Arnica Eucalyptus Comfrey Menthol & Hemp Oil**5KIND CLINICAL SKINCARE**£16.84**4.4★**▲ 344%**](https://www.amazon.co.uk/dp/B0FPMKTPTT) [**5Kind Extra Strong Magnesium Cream 100ml - Magnesium Cream for Muscles Joints Lower Back Knee Neck Shoulder Hip & Feet - Infused with Arnica Eucalyptus Comfrey Menthol & Hemp Oil**5KIND CLINICAL SKINCARE**£8.53**4.4★**▲ 335%**](https://www.amazon.co.uk/dp/B0FPMLX1TN) [**Magnesium Cream for Sleep: Magnesium Balm for Restless Legs Syndrome Relief Moisturizing Butter with Magnesium Chloride Lavender Oil for Cramp and Muscle Pain for Body Legs Feet 120g/4.2oz**Jtopyrt**£6.53**4.1★**▲ 149%**](https://www.amazon.co.uk/dp/B0FYFQ1KZK)
**~~View all trending →~~**
## **What buyers say about magnesium cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“pleasant lavender scent”*
**Quality-Overall**9%
*“Nice quality and easy to use before bed”*
**Absorbency**6%
*“absorbs well”*
**Soft Feel**5%
*“Pleased goes on smooth”*
**Moist/Dry**5%
*“This is a lovely moisturising cream”*
**Value For Money**5%
*“Good price”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Sleep Quality**3%
*“better sleep”*
**Magnesium**3%
*“Magnesium Butter is better, as richer”*
**Efficiency**3%
*“Effective”*
### **What buyers complain about **
**Smell**17%
*“Bad smell”*
**Functionality-Overall**10%
*“Didn't work for me”*
**Value For Money**7%
*“expensive”*
**Allergies**6%
*“Skin reaction”*
**Sleep Quality**5%
*“Did not improve sleep”*
**Moist/Dry**3%
*“doesnt even moisturise”*
**Thickness**3%
*“The cream is VERY thick”*
**Texture/Consistency-Overall**2%
*“The product is grainy which isnt how it should be”*
**Ease Of Use**2%
*“Not easy to use”*
**Ease Of Application**2%
*“Did nothing for me plus I didn't like the fact it was so runny so made it hard to apply”*
### **Top return reasons **
**Smell**54%
**Texture/Consistency-Overall**13%
**Functionality-Overall**6%
**Defective Material/Parts**6%
**Quality-Overall**4%
**Adhesion/Stickiness**2%
**Ease Of Use**2%
**Hard Feel**2%
**Suitability Combination Skin**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is magnesium cream profitable to sell on Amazon United Kingdom?**
- The niche generates £417K/yr across 17 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the magnesium cream niche?**
- 12 brands and 54 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in magnesium cream?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for magnesium cream peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the magnesium cream niche?**
- Listings span £5.89–£22.29; the average listing price is £11.74 (sweet spot $15–$100). The average incumbent carries 813 reviews — the moat a new listing must climb.
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