---
title: "Trend — mac ruby woo lipstick - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mac-ruby-woo-lipstick/trend"
last_updated: "2026-08-10T06:03:18.632Z"
locale: en
meta:
  description: "Niche score 53/100 · £463K/yr market. Prices mostly outside the sweet spot ($3.24–$1589.26) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £463K/yr market. Prices mostly outside the sweet spot ($3.24–$1589.26) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mac ruby woo lipstick - Flapen"
---

# **mac ruby woo lipstick**

**Worth a look**

Shows low returns (0.8%), but prices mostly outside the sweet spot ($3.24–$1589.26) keeps it on the watch list.

Market size 58Growth 24Conversion 14Competition 92Returns 96Price range 5Avg price 76Brand share 19Review moat 40Quality gap 76

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£96.46**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£463K**

£463K/yr · 436K searches

**Review moat**

**Okay****2,480.71**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****£3.24–£1589.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")

## Trend