---
title: "Lush Bath Bombs — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lush-bath-bombs"
last_updated: "2026-08-06T20:52:40.415Z"
locale: en
meta:
description: "Niche score 44/100 · £37K/yr market · 177K searches/yr · £10.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £37K/yr market · 177K searches/yr · £10.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lush Bath Bombs — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **lush bath bombs**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 10Conversion 25Competition 68Returns 99Price range 30Avg price 36Brand share 68Review moat 47Quality gap 60
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,833.84**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.30**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.34–£19.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-29.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£37K**
£37K/yr · 177K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, lush bath bombs is a £37K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lush bath bombs market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£41K–£52K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#5,214**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **11.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 86%
**Open market**
**28%**
- Hampshire Scent Company18% - Efloral14% - LIVEHITOP13% - Maylawn10% - ZIMPLI9% - el efloral8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.9% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 10.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/lush-bath-bombs/trend)
## **Top lush bath bombs search terms**
- **lush bath bombs**143K/yr-29.9%1.4% conv. - **lush bath bombs gift set for women**12K/yr-18.3%2.6% conv. - **bath bombs lush**7K/yr-38.3%1.5% conv. - **lush bath bomb**6K/yr-37.9%2.5% conv. - **bath bomb lush**3K/yr-28.5%1.2% conv. - **lush bath**3K/yr-11.1%0.8% conv. - **lush bath bombs for women**3K/yr-40.5%0.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/lush-bath-bombs/search-terms)
## **Top lush bath bombs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£3K12%£4K16%£6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**efloral 12pcs Bath Bombs Gift Set Retro Wooden Box | 4.2oz Natural Fizzy Spa moisturizes dry skin | Mixed Color Large Organic Relaxation Bubble Bath**Efloral**£19.18**4.6★1,059 rev](https://www.amazon.co.uk/dp/B07WZPH49D) [2**LIVEHITOP Birthday Gifts for Women Birthday Presents for Her Unusual Hampers Pamper Self Care Gifts Relaxation Bath Sets for Friends Mum Wife Girls Sister**LIVEHITOP**£17.69**4.6★2,530 rev](https://www.amazon.co.uk/dp/B0D8S218L6) [3**Bath Bombs Gift Set 12pcs Handmade Fizzy Bubble Bath Bombs Vegan & Cruelty Free Perfect for Bubble and Spa Bath Birthday Mothers Day Gifts Idea for Her/Him Wife Girlfriend**Maylawn**£7.43**4.6★3,871 rev](https://www.amazon.co.uk/dp/B08G57M582) [4**EL Efloral 9pcs 4.2oz Bath Bombs Gift Set Handmade Fizzy Bath Bomb with Essential Oils Bubble and Spa Bath Sets for Women Gifts Xmas Gifts Gifts for Women**el efloral**£12.24**4.8★66 rev](https://www.amazon.co.uk/dp/B0FLQJGNNS) [5**Satin Naturel Gift Set 4 Luxury Organic Vegan Bath Bombs Wellness Gift for Women Premium Bath Bombs Birthday Gift for Her Natural Bath Bombs**Satin Naturel**£14.90**4.6★14,265 rev](https://www.amazon.co.uk/dp/B09TRKPCT1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Luxury Bath Bomb Set 3 Large Bath Bombs for Relaxing Bubble Baths | Essential Oils Vegan & Cruelty-Free | Skin-Nourishing Spa Gift for Women Men & Kids**Sserafim**£13.00**20 rev4mo ago](https://www.amazon.co.uk/dp/B0GSX4Y65R) [**NEWFEIFAN Bath Bombs for Women & Men Gift Set - 24 Pack**NEWFEIFAN**£12.48**365 rev5mo ago](https://www.amazon.co.uk/dp/B0FDK8RNWR) [**EL Efloral 9pcs 4.2oz Bath Bombs Gift Set Handmade Fizzy Bath Bomb with Essential Oils Bubble and Spa Bath Sets for Women Gifts Xmas Gifts Gifts for Women**el efloral**£12.24**66 rev11mo ago](https://www.amazon.co.uk/dp/B0FLQJGNNS) [**PEMIDA Birthday Gifts for Women Friend Gifts for Women Self Care Package Relaxation Bath Set Personalised Birthday Hampers for Friends Female Coworker Sister Mum Her Coffee Mug**PEMIDA**£11.38**43 rev1y ago](https://www.amazon.co.uk/dp/B0F3HV4JYD) [**LIVEHITOP Gifts for Women Pamper Gifts for Women 8PCS Relaxation Gifts Sets Include Tumbler Hampers Birthday Presents for Friends Mum Wife Sister**LIVEHITOP**£15.21**881 rev1y ago](https://www.amazon.co.uk/dp/B0DZC1G8HQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Luxury Bath Bomb Set 3 Large Bath Bombs for Relaxing Bubble Baths | Essential Oils Vegan & Cruelty-Free | Skin-Nourishing Spa Gift for Women Men & Kids**Sserafim**£13.00**4.7★**▲ 778%**](https://www.amazon.co.uk/dp/B0GSX4Y65R) [**NEWFEIFAN Bath Bombs for Women & Men Gift Set - 24 Pack**NEWFEIFAN**£12.48**4.4★**▲ 773%**](https://www.amazon.co.uk/dp/B0FDK8RNWR) [**Coconut Scented Bath Bomb 180g Handmade Fizzy | Bath Bomb for Relaxation & Soft Skin | Vegan & Cruelty-Free | Luxury Gift for Self-Care**Hampshire Scent Company**£5.83**3.4★**▲ 723%**](https://www.amazon.co.uk/dp/B0DYKB7586) [**STNTUS INNOVATIONS 7 Natural Bath Bombs for Women Spa Bubble Fizzies Luxurious Gift for Girls Kids Beauty Set for Her on Christmas Valentines Birthday Mothers Day Anniversary**STNTUS INNOVATIONS**£8.25**4.7★**▲ 350%**](https://www.amazon.co.uk/dp/B07Q5PQZ2B) [**Pink Lemonade Scented Bath Bomb | Natural Salts & Essential Oils | Ideal Relaxation Present | Gift Box | 180g (1 Bath Bomb)**Hampshire Scent Company**£5.92**3.1★**▲ 113%**](https://www.amazon.co.uk/dp/B0DM9S9DH1)
**~~View all trending →~~**
## **What buyers say about lush bath bombs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**31%
*“Beautiful Gift”*
**Smell**16%
*“Lovely fragrance”*
**Value For Money**14%
*“Good value”*
**Quality-Overall**14%
*“Good variety”*
**Fun/Entertainment Experience**7%
*“Great fun”*
**Color**5%
*“The colours were attractive”*
**Soft Feel**2%
*“My skin felt soft”*
**Advertised Vs Actual Product**2%
*“in general it does the job”*
**Size-Overall**2%
*“Really good size box”*
**Vegan/Organic**1%
*“Particular as they are vegan and, more importantly, cruelty free”*
### **What buyers complain about **
**Smell**18%
*“Very little scent, if any”*
**Color**17%
*“was pink all over had to wash with fairy liquid”*
**Size-Overall**12%
*“The toy is so much smaller than you are led to believe in the advertisement”*
**Value For Money**11%
*“A little pricey”*
**Advertised Vs Actual Product**6%
*“I wish it worked like the pictures”*
**Allergies**4%
*“Caused strong allergic reaction in a child”*
**Quality-Overall**4%
*“This item is terrible”*
**Functionality-Overall**4%
*“Bath bomb. No as good as lush does no fizz well”*
**Durability**3%
*“the bombs only last about one minute”*
**Gifting Purpose**3%
*“I wouldnt buy again unless it was a gift for bday or Christmas as they are quite expensive”*
### **Top return reasons **
**Quality-Overall**16%
**Smell**16%
**Gifting Purpose**10%
**Size-Overall**9%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**7%
**Value For Money**7%
**Functionality-Overall**7%
**Color**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is lush bath bombs profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the lush bath bombs niche?**
- 20 brands and 28 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in lush bath bombs?**
- Top complaints mined from reviews: Smell, Color, Size-Overall. The return rate is 0.3%.
- **When does demand for lush bath bombs peak?**
- Demand peaks in Nov–Dec; the busiest month runs 10.7× the quietest.
- **What does it cost to enter the lush bath bombs niche?**
- Listings span £3.34–£19.91; the average listing price is £10.30 (sweet spot $15–$100). The average incumbent carries 1,834 reviews — the moat a new listing must climb.
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