---
title: "Search terms — lume deodorant - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lume-deodorant/search-terms"
last_updated: "2026-07-21T06:49:48.325Z"
locale: en
meta:
  description: "lume deodorant shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "lume deodorant shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — lume deodorant - Flapen"
---

# **lume deodorant**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 37Growth 96Conversion 95Competition 42Returns 100Price range 0Avg price 11Brand share 0Review moat 73Quality gap 33

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Growth**

**Incredible****+135.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****591.32**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£186K**

£186K/yr · 380K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£4.01**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.81–£14.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100