---
title: "Loreal Purple Shampoo — £80K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/loreal-purple-shampoo"
last_updated: "2026-08-09T21:43:23.831Z"
locale: en
meta:
description: "Niche score 40/100 · £80K/yr market · 71K searches/yr · £13.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £80K/yr market · 71K searches/yr · £13.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Loreal Purple Shampoo — £80K/yr Amazon UK Niche (2026) - Flapen"
---
# **loreal purple shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 34Conversion 80Competition 21Returns 100Price range 51Avg price 66Brand share 0Review moat 45Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£13.92**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.88–£27.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,024.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+7.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£80K**
£80K/yr · 71K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, loreal purple shampoo is a £80K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loreal purple shampoo market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£111K–£139K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#808**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**133**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- L'Oréal Professionnel Paris69% - L'Oreal Paris28% - L'ORÉAL3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/loreal-purple-shampoo/trend)
## **Top loreal purple shampoo search terms**
- **loreal purple shampoo**24K/yr+11.3%5.5% conv. - **loreal silver shampoo professional**12K/yr+2.8%13.0% conv. - **purple shampoo loreal**7K/yr+14.2%6.3% conv. - **loreal silver shampoo**8K/yr+12.0%11.4% conv. - **loreal purple shampoo and conditioner**7K/yr+13.9%5.8% conv. - **elvive purple shampoo and conditioner**5K/yr-1.1%7.3% conv. - **loreal silver**4K/yr-1.0%10.0% conv. - **loreal shampoo purple**4K/yr-24.8%3.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/loreal-purple-shampoo/search-terms)
## **Top loreal purple shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Professionnel Shampoo For Grey White or Light Blonde Hair Serie Expert Silver 300 ml**L'Oréal Professionnel Paris**£11.17**4.6★3,780 rev](https://www.amazon.co.uk/dp/B0918DMMPM) [2**LOréal Professionnel Anti-Yellow Tint Hair Shampoo for White Grey & Bleached Hair Purple Pigments Series Expert Silver Shampoo 500 ml**L'Oréal Professionnel Paris**£15.87**4.7★2,381 rev](https://www.amazon.co.uk/dp/B095B1F5HH) [3**LOreal Elvive Colour Protect Anti-Brassiness Purple Shampoo & Conditioner Set (200ml + 150ml)**L'Oreal Paris**£11.27**4.5★1,013 rev](https://www.amazon.co.uk/dp/B07YJQL6M3) [4**LOréal Paris - Violet Deyellowing Shampoo - For Blonde Bleached Highlighted or White Hair - Neutralization of Yellow & Orange Reflections - Elseve Color-Vive - 200 ml**L'Oreal Paris**£7.28**4.5★6,301 rev](https://www.amazon.co.uk/dp/B07YQFZ7ZL) [5**LOreal Professionnel Serie Expert DUO Silver Shampoo 300ml and Conditioner 200ml**L'Oréal Professionnel Paris**£23.34**4.5★186 rev](https://www.amazon.co.uk/dp/B0972C4SJV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Elvive Purple Anti-Brassiness Haircare Trio 200ml Shampoo 150ml Conditioner & 240ml Intensive Toning Mask Set (3-Piece Bundle)**L'Oreal Paris**£14.67**11 rev4mo ago](https://www.amazon.co.uk/dp/B0GQZW2GFG) [**LOréal Professionnel Vitamino Color Spectrum Purple Tinted Shampoo 300ml For Blonde Coloured Hair With Ferulic Acid + Citric Acid Neutralise Undesired Yellow Undertones**L'Oréal Professionnel Paris**£17.23**508 rev1y ago](https://www.amazon.co.uk/dp/B0DSLLSV8R) [**LOréal Professionnel Silver Shampoo For Grey White Or Light Blonde Hair Neutralising and Brightening Serie Expert 500ml Refill**L'Oréal Professionnel Paris**£16.18**357 rev1y ago](https://www.amazon.co.uk/dp/B0DBZWYHJ9) [**LOreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair Neutralizes Yellow & Orange Tones Highlighted Brunette Blonde & Grey Hair 6.7 Fl. Oz**L'Oreal Paris**£8.61**6,076 rev2y ago](https://www.amazon.co.uk/dp/B07X4GYKDF) [**LOreal Professionnel Serie Expert DUO Silver Shampoo 300ml and Conditioner 200ml**L'Oréal Professionnel Paris**£23.34**186 rev5y ago](https://www.amazon.co.uk/dp/B0972C4SJV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris Elvive Purple Anti-Brassiness Haircare Trio 200ml Shampoo 150ml Conditioner & 240ml Intensive Toning Mask Set (3-Piece Bundle)**L'Oreal Paris**£14.67**5.0★**▲ 128%**](https://www.amazon.co.uk/dp/B0GQZW2GFG) [**LOreal Elvive Colour Protect Anti-Brassiness Purple Shampoo & Conditioner Set (200ml + 150ml)**L'Oreal Paris**£11.27**4.5★**▲ 92%**](https://www.amazon.co.uk/dp/B07YJQL6M3) [**LOréal Paris - Violet Deyellowing Shampoo - For Blonde Bleached Highlighted or White Hair - Neutralization of Yellow & Orange Reflections - Elseve Color-Vive - 200 ml**L'Oreal Paris**£7.28**4.5★**▲ 87%**](https://www.amazon.co.uk/dp/B07YQFZ7ZL) [**LOreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair Neutralizes Yellow & Orange Tones Highlighted Brunette Blonde & Grey Hair 6.7 Fl. Oz**L'Oreal Paris**£8.61**4.4★**▲ 32%**](https://www.amazon.co.uk/dp/B07X4GYKDF) [**LOreal Professionnel Serie Expert DUO Silver Shampoo 300ml and Conditioner 200ml**L'Oréal Professionnel Paris**£23.34**4.5★**— 9%**](https://www.amazon.co.uk/dp/B0972C4SJV)
**~~View all trending →~~**
## **What buyers say about loreal purple shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Good quality, good for grey hair use”*
**Suitability Colored Hair**20%
*“I feel it is helping my hair to keep its colour”*
**Soft Feel**10%
*“Shampoo was brilliant made my granddaughter hair so soft thankyou”*
**Color**9%
*“Love the colour too”*
**Value For Money**6%
*“good price”*
**Smell**5%
*“Great product for died blondes, nice fragrance and works well to tone”*
**Brightness/Shine/Glow**5%
*“This shampoo and conditioner brightens my hair up after having foils, and my hair just flows just like a breeze after using these products”*
**Advertised Vs Actual Product**3%
*“Does what it says”*
**Hair Growth**2%
*“Great for highlighted hair”*
**Suitability Curly Hair**2%
*“Wonderful fir highlighted hair”*
### **What buyers complain about **
**Moist/Dry**29%
*“it doesnt make your hair dry”*
**Functionality-Overall**25%
*“Honestly, I didn't really see any difference from my normal shampoo and conditioner”*
**Side Effects**6%
*“Did not produce the effect mentioned”*
**Hair Related**6%
*“My hair still looked very brassy”*
**Color**6%
*“Too purple for me”*
**Ease Of Cleaning**6%
*“Makes a mess”*
**Thickness**6%
*“Thick and messy”*
### **Top return reasons **
**Leak-Proof**79%
**Compatibility-Overall**14%
**Defective Material/Parts**7%
## **Common questions**
- **Is loreal purple shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £80K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the loreal purple shampoo niche?**
- 3 brands and 133 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in loreal purple shampoo?**
- Top complaints mined from reviews: Moist/Dry, Functionality-Overall, Side Effects. The return rate is 0.1%.
- **When does demand for loreal purple shampoo peak?**
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the loreal purple shampoo niche?**
- Listings span £2.88–£27.41; the average listing price is £13.92 (sweet spot $15–$100). The average incumbent carries 2,025 reviews — the moat a new listing must climb.
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