---
title: "loreal men expert deodorant — £372K/yr Amazon United Kingdom Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/loreal-men-expert-deodorant"
last_updated: "2026-07-20T19:46:43.338Z"
locale: en
meta:
description: "loreal men expert deodorant shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "loreal men expert deodorant shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "loreal men expert deodorant — £372K/yr Amazon United Kingdom Niche, Score 60/100 - Flapen"
---
# **loreal men expert deodorant**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 63Conversion 88Competition 78Returns 100Price range 59Avg price 52Brand share 0Review moat 73Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Good****588.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+41.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****£1.78–£34.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£372K**
£372K/yr · 298K searches
**Avg price**
**Good****£12.26**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, loreal men expert deodorant is a £372K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£245K–£307K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#356**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **150 days**
## **Competition**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**4 **▼falling
**Sellers**
**226**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 86%
**Open market**
**0%**
- L’Oréal Paris men expert60% - L'ORÉAL25% - L'Oreal Paris14% - L'Oreal Men Expert1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +41.1% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/loreal-men-expert-deodorant/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£11K6%£22K9%£33K12%£45K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 36 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Men Expert 48H Carbon Protect Anti-Perspirant Roll On Deodorant for Men 50ml 5 IN 1Pack of 6 Bulk Buy**L'ORÉAL**£16.72**4.7★843 rev](https://www.amazon.co.uk/dp/B01MSW14IK) [2**LOreal Men Expert Thermic Resist Anti Perspirant Deodorant Body Spray 250ml 3 Pack**L'ORÉAL**£12.46**4.7★58 rev](https://www.amazon.co.uk/dp/B0B6JJ3C3C) [3**LOréal Men Expert Carbon Protect Ice Fresh 5-in-1 Mens Spray Pack of 3**L'Oreal Paris**£9.74**4.5★532 rev](https://www.amazon.co.uk/dp/B00OTR2D2I) [4**LOréal Mens Deodrant Men Expert 96H Invincible Sport Anti-Perspirant Spray Bulk Pack Ultra-Powerful Sweat Protection with Fresh Aromatic Woody Scent Alcohol-Free 250ml (Pack of 6)**L’Oréal Paris men expert**£18.11**4.6★1,854 rev](https://www.amazon.co.uk/dp/B07PBBYV8K) [5**LOréal Men Expert Invincible Sport Antiperspirant Roll-On Deodorant with 72H Dry Protection 50 ml**L’Oréal Paris men expert**£5.23**4.4★434 rev](https://www.amazon.co.uk/dp/B08P4YM3FW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOréal Mens Deodrant Men Expert Shirt Protect XXL Anti-Perspirant Deodorant Spray 48H Protection Against Stains & Marks Anti-Cardboard Effect Formula Super Size 300ml**L’Oréal Paris men expert**£6.30**447 rev6mo ago](https://www.amazon.co.uk/dp/B0FQF3FGNF) [**LORÉAL Paris Men Expert Barber Club Roll-On Deodorant Antiperspirant with Woody Fragrance 3 x 50 ml (Pack of 3)**L'ORÉAL**£11.12**71 rev1y ago](https://www.amazon.co.uk/dp/B0F4NJP3S2) [**LOréal Men Expert Hydra Energetic Extreme Sport 72H Anti-Perspirant Deodorant 6x250ml**L’Oréal Paris men expert**£21.48**7 rev1y ago](https://www.amazon.co.uk/dp/B0F2HRBMN7) [**LOréal Paris Men Expert Thermic Resist Deodorant Spray - 150 ml - Pack of 6**L'Oreal Paris**£16.29**182 rev1y ago](https://www.amazon.co.uk/dp/B0BT627SN8) [**LOréal Paris Barberclub Deodorant Roller Men 50 ml Pack of 6**L'Oreal Paris**£19.52**167 rev1y ago](https://www.amazon.co.uk/dp/B0BTZT9Z2G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOréal Mens Deodrant Men Expert Shirt Protect XXL Anti-Perspirant Deodorant Spray 48H Protection Against Stains & Marks Anti-Cardboard Effect Formula Super Size 300ml**L’Oréal Paris men expert**£6.30**4.7★**▲ 250%**](https://www.amazon.co.uk/dp/B0FQF3FGNF) [**LOréal Paris Men Expert Shirt Protect 48H Anti-Perspirant Spray Tackles Sweat Stains Yellow & White Marks Fresh Clean Scent High Performance 6 x 250ml**L'ORÉAL**£20.58**4.7★**▲ 161%**](https://www.amazon.co.uk/dp/B07PBBYWYV) [**LOréal Men Expert Carbon Protect 48H Roll On Anti-Perspirant Deodorant Large XXXL 100ml**L'Oreal Paris**£3.43**4.8★**▲ 141%**](https://www.amazon.co.uk/dp/B0DN2ZJWLP) [**LOreal Men Expert Fresh Extreme Deodorant 150ml**L'Oreal Paris**£2.39**0.0★**▲ 100%**](https://www.amazon.co.uk/dp/B016WFNRDI) [**LOreal Men Expert Thermic Resist Anti Perspirant Deodorant Body Spray 250ml 3 Pack**L'ORÉAL**£12.46**4.7★**▲ 97%**](https://www.amazon.co.uk/dp/B0B6JJ3C3C)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**36%
*“Amazing smell”*
**Value For Money**24%
*“Good value for money”*
**Quality-Overall**11%
*“Nice quality deodorants at a good price”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Durability**6%
*“it holds up pretty well”*
**Size-Overall**3%
*“Good size”*
**Protection**3%
*“Reliable protection, good for active days”*
**Allergies**1%
*“No skin irritation for me when I use it”*
**Efficiency**1%
*“I love how efficient it is”*
**Stain Resistance**1%
*“I love that it doesn't leave yellow stains on my white tees either”*
### **What buyers complain about **
**Value For Money**15%
*“Overpriced, do not buy”*
**Smell**13%
*“They work and smell fine BUT all six stopped working before they were remotely empty”*
**Durability**11%
*“somehow broke like 4 of them”*
**Advertised Vs Actual Product**8%
*“Misleading”*
**Functionality-Overall**7%
*“Doesnt work”*
**Size-Overall**5%
*“Only small size”*
**Residue**4%
*“I wasn't aware that it leaves a noticeable white residue EVERYWHERE”*
**Allergies**2%
*“as it is carbon based shouldn't cause my eczema to flare up”*
**Quality-Overall**1%
*“Performance for me is not so good”*
**Adhesion/Stickiness**1%
*“stick is also bad as it does work”*
### **Top return reasons **
**Smell**38%
**Quality-Overall**13%
**Value For Money**13%
**Advertised Vs Actual Product**13%
**Size-Overall**13%
**Leak-Proof**13%
## **Common questions**
- **Is loreal men expert deodorant profitable to sell on Amazon United Kingdom?**
- The niche generates £372K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +41.1%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the loreal men expert deodorant niche?**
- 4 brands and 226 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in loreal men expert deodorant?**
- Top complaints mined from reviews: Value For Money, Smell, Durability. The return rate is 0.0%.
- **When does demand for loreal men expert deodorant peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the loreal men expert deodorant niche?**
- Listings span £1.78–£34.23; the average listing price is £12.26 (sweet spot $15–$100). The average incumbent carries 588 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 60 [**hand sanitiser**](https://flapen.com/research/uk/beauty/hand-sanitiser)£1.1M/yr+4.1%**Launch it**- 60 [**loofah**](https://flapen.com/research/uk/beauty/loofah)£528K/yr+1.6%**Worth a look**- 60 [**natural sponge**](https://flapen.com/research/uk/beauty/natural-sponge)£253K/yr-2.3%**Worth a look**- 60 [**get well soon gifts for women**](https://flapen.com/research/uk/beauty/get-well-soon-gifts-for-women)£379K/yr-18.7%**Worth a look**- 60 [**aesop body wash**](https://flapen.com/research/uk/beauty/aesop-body-wash)£2.4M/yr+2.0%**Launch it**- 61 [**roll on deodorant for men**](https://flapen.com/research/uk/beauty/roll-on-deodorant-for-men)£944K/yr+22.6%**Launch it**[**All Beauty niches **](https://flapen.com/research/uk/beauty)