---
title: "Liquid Blush — £69K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/liquid-blush"
last_updated: "2026-08-06T20:07:01.403Z"
locale: en
meta:
description: "Niche score 35/100 · £69K/yr market · 453K searches/yr · £4.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £69K/yr market · 453K searches/yr · £4.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liquid Blush — £69K/yr Amazon UK Niche (2026) - Flapen"
---
# **liquid blush**
**Skip it**
Prices mostly outside the sweet spot ($2.43–$6.53) — this niche doesn't clear our bar today.
Market size 17Growth 27Conversion 42Competition 38Returns 100Price range 0Avg price 13Brand share 8Review moat 21Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,709.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£69K**
£69K/yr · 453K searches
**Avg price**
**Bad****£4.55**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.43–£6.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, liquid blush is a £69K/yr Amazon United Kingdom market (453K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquid blush market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£68K–£91K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**2%**
- e.l.f.74% - MUA11% - Revolution Beauty London6% - ZDHSOY4% - MCoBeauty2% - Max Factor2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.
15K10KHoliday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/liquid-blush/trend)
## **Top liquid blush search terms**
- **liquid blush**157K/yr-8.9%2.7% conv. - **elf blush**95K/yr+13.9%2.1% conv. - **mua makeup**47K/yr+11.2%0.4% conv. - **mua**25K/yr+1.1%0.3% conv. - **elf blusher**25K/yr-13.0%2.7% conv. - **liquid blusher for cheeks**21K/yr-6.4%3.9% conv. - **elf liquid blush**20K/yr+1.0%2.6% conv. - **elf camo liquid blush**13K/yr+28.2%1.8% conv. - **blush liquid**14K/yr+6.1%2.0% conv. - **elf cream blush**8K/yr+115.6%1.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/liquid-blush/search-terms)
## **Top liquid blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£27K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Camo Liquid Blush Long-Lasting Liquid Blush For High-Pigment Colour Creates A Soft Dewy Finish Vegan & Cruelty-Free Dusty Rosé**e.l.f.**£5.27**4.5★14,657 rev](https://www.amazon.co.uk/dp/B0CPFYGNR7) [2**e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Cheeky Lychee**e.l.f.**£5.06**4.5★14,657 rev](https://www.amazon.co.uk/dp/B0DFMX5LDT) [3**e.l.f. Monochromatic Multi-Stick Blush Creamy Lightweight Versatile Luxurious Adds Shimmer Easy To Use On The Go Blends Effortlessly Sparkling Rosé 5g**e.l.f.**£4.88**4.3★86,040 rev](https://www.amazon.co.uk/dp/B07MWSRJ89) [4**Makeup Revolution Superdewy Liquid Blusher Flushing For You 15 ml**Revolution Beauty London**£3.35**4.2★4,259 rev](https://www.amazon.co.uk/dp/B09CYYP6GV) [5**e.l.f. Halo Glow Blush Beauty Wand Liquid Blush Wand For Radiant Flushed Cheeks Infused With Squalane Vegan & Cruelty-free Rosé You Slay**e.l.f.**£5.71**4.5★5,337 rev](https://www.amazon.co.uk/dp/B0C7SGCC2Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MUA Makeup Academy Beauty Balm Multi-Use Face Balm for Cheeks Lips & Eyes Rouge Noir - Vegan & Cruelty Free**MUA**£3.20**93 rev7mo ago](https://www.amazon.co.uk/dp/B0G59HR8LR) [**MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick**MCoBeauty**£4.85**217 rev11mo ago](https://www.amazon.co.uk/dp/B0FKBYTK3Y) [**MUA Makeup Academy Blushed Liquid Cream Blusher Highly Pigmented for Cheeks & Lips Dusky Rose 10ml - Vegan & Cruelty Free**MUA**£2.43**409 rev1y ago](https://www.amazon.co.uk/dp/B0DRP43525) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red**e.l.f.**£4.66**8,438 rev1y ago](https://www.amazon.co.uk/dp/B0F3J7LLBR) [**MUA Makeup Academy Satin Sheen Lip Stylo Lipstick Heroic Vegan & Cruelty Free**MUA**£2.80**88 rev1y ago](https://www.amazon.co.uk/dp/B0F8PBRR2Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Primer-Infused Blush Long-Lasting & Budge-Free Makeup Lightweight Feel & Medium Coverage Vegan & Cruelty-Free Always Tempting**e.l.f.**£6.53**4.5★**▲ 109%**](https://www.amazon.co.uk/dp/B0CPFXS3B1) [**MUA Makeup Academy Beauty Balm Multi-Use Face Balm for Cheeks Lips & Eyes Rouge Noir - Vegan & Cruelty Free**MUA**£3.20**4.3★**▲ 76%**](https://www.amazon.co.uk/dp/B0G59HR8LR) [**MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick**MCoBeauty**£4.85**4.4★**▲ 72%**](https://www.amazon.co.uk/dp/B0FKBYTK3Y) [**e.l.f. Monochromatic Multi-Stick Blush Creamy Lightweight Versatile Luxurious Adds Shimmer Easy To Use On The Go Blends Effortlessly Sparkling Rosé 5g**e.l.f.**£4.88**4.3★**▲ 37%**](https://www.amazon.co.uk/dp/B07MWSRJ89) [**e.l.f. Camo Liquid Blush Long-Lasting Liquid Blush For High-Pigment Colour Creates A Soft Dewy Finish Vegan & Cruelty-Free Comin In Hot Pink**e.l.f.**£5.63**4.5★**▲ 32%**](https://www.amazon.co.uk/dp/B0CPFX8Z72)
**~~View all trending →~~**
## **What buyers say about liquid blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Amazing colour”*
**Value For Money**13%
*“Good price”*
**Quality-Overall**11%
*“Lovely product and nice summer colour”*
**Ease Of Application**6%
*“Smooth application”*
**Durability**6%
*“Lasts all day”*
**Brightness/Shine/Glow**5%
*“Really like this, nice and bright, stays put all day”*
**Soft Feel**5%
*“Nice smooth product blends well with the matching brush”*
**Suitability Combination Skin**4%
*“Perfect buildable cream blush for my beutral to cool tone skin”*
**Ease Of Use**3%
*“Ease of use”*
**Advertised Vs Actual Product**3%
*“As described”*
### **What buyers complain about **
**Color**31%
*“Different Colour”*
**Durability**19%
*“Broken”*
**Moist/Dry**9%
*“It does dry your lips out”*
**Functionality-Overall**4%
*“Does not work”*
**Product Condition**4%
*“OPENED AND USED PRODUCT”*
**Stain Resistance**3%
*“Not brilliant leaves a nice lip stain”*
**Value For Money**2%
*“waste money”*
**Ease Of Use**2%
*“Little tough to blend”*
**Oily/Greasy**1%
*“my skin changing from very oily to quite dry”*
**Size-Overall**1%
*“small”*
### **Top return reasons **
**Color**39%
**Quality-Overall**17%
**Product Condition**11%
**Functionality-Overall**11%
**Adhesion/Stickiness**11%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**6%
## **Common questions**
- **Is liquid blush profitable to sell on Amazon United Kingdom?**
- The niche generates £69K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (35/100).
- **How competitive is the liquid blush niche?**
- 7 brands and 82 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in liquid blush?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.1%.
- **When does demand for liquid blush peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the liquid blush niche?**
- Listings span £2.43–£6.53; the average listing price is £4.55 (sweet spot $15–$100). The average incumbent carries 10,710 reviews — the moat a new listing must climb.
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