---
title: "Lipstick Sets — £40K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lipstick-sets"
last_updated: "2026-08-09T19:25:49.925Z"
locale: en
meta:
description: "Niche score 40/100 · £40K/yr market · 275K searches/yr · £7.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £40K/yr market · 275K searches/yr · £7.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lipstick Sets — £40K/yr Amazon UK Niche (2026) - Flapen"
---
# **lipstick sets**
**Skip it**
Prices mostly outside the sweet spot ($4.17–$10.31) — this niche doesn't clear our bar today.
Market size 10Growth 19Conversion 24Competition 72Returns 98Price range 0Avg price 21Brand share 29Review moat 25Quality gap 73
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,233.28**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£7.70**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£40K**
£40K/yr · 275K searches
**Price range**
**Bad****£4.17–£10.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lipstick sets is a £40K/yr Amazon United Kingdom market (275K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lipstick sets market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£46K–£62K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 80%
**Open market**
**10%**
- Kiko Milano72% - LANGMANNI5% - Revolution Pro4% - Nestmuse4% - Beliky Girl3% - Newvenper2% - Open — no brand owns it (7 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/lipstick-sets/trend)
## **Top lipstick sets search terms**
- **kiko lipstick**79K/yr-2.6%1.3% conv. - **lipstick set**92K/yr-19.3%2.0% conv. - **kiko milano lipstick**34K/yr+21.9%0.8% conv. - **lipstick sets for women**30K/yr-48.7%1.2% conv. - **lip stick set**7K/yr-0.4%2.7% conv. - **lipstick sets**6K/yr-20.7%1.6% conv. - **makeup lipstick**5K/yr-26.5%0.7% conv. - **matte lipstick set**4K/yr-26.7%0.9% conv. - **matte lip gloss**4K/yr-15.8%0.3% conv. - **lipstick gift set**8K/yr-37.9%1.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/lipstick-sets/search-terms)
## **Top lipstick sets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KIKO Milano Smart Fusion Lipstick 405 Rich And Nourishing Lipstick With A Bright Finish**Kiko Milano**£5.22**4.4★13,126 rev](https://www.amazon.co.uk/dp/B0DB8RKMF4) [2**KIKO Milano Unlimited Stylo 03 | Long-Lasting 10-Hour Hold Creamy Lipstick**Kiko Milano**£8.38**4.2★3,499 rev](https://www.amazon.co.uk/dp/B0BHDZJW1Q) [3**KIKO Milano Coloured Balm 06 | Coloured Moisturizing Lip Balm With A Pleasant Fruity Aroma**Kiko Milano**£5.34**4.5★5,714 rev](https://www.amazon.co.uk/dp/B0B1MFPL8N) [4**KIKO Milano Smart Fusion Lip Set 03 Lip Kit With 3 Radiant-Finish Lipsticks**Kiko Milano**£8.78**4.6★435 rev](https://www.amazon.co.uk/dp/B0D66QRFT9) [5**KIKO Milano Unlimited Double Touch 120 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour**Kiko Milano**£9.96**4.4★11,986 rev](https://www.amazon.co.uk/dp/B0D35YXWZ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6 Colors Nude Lipstick Makeup Set - Velvet Matte Long-Lasting Waterproof Non-Stick Cup Not Fade Pink Lip Gloss Red Lipstick Makeup Set Gift Kit For Women (6 Colors Lipstick Set)**Nestmuse**£5.91**12 rev10mo ago](https://www.amazon.co.uk/dp/B0FRMP9RW5) [**KIKO Milano 3D Hydra Lip Stylo 05 - Hydrating Lipstick with Radiant Glossy Finish Creamy Lip Stick with Long Lasting Comfort Moisturising Lipsticks by KIKO Milano Makeup**Kiko Milano**£8.88**488 rev10mo ago](https://www.amazon.co.uk/dp/B0FKN58KRS) [**LANGMANNI 10 Colors Sparkling Lipstick Set With Angled Tip | Diamond-Reflective Shimmer & Long Lasting Gloss | Smooth Glow Lip Color Sticks Gift-Ready for Women Girls**LANGMANNI**£8.19**49 rev1y ago](https://www.amazon.co.uk/dp/B0FFB1T15H) [**LANGMANNI 12Colors Velvet Matte Lipstick Set Nude to Bold Shades | High Pigment & Non-Drying | Creamy Lip Color Sticks With Angled Tip in Premium Gift Box for Women**LANGMANNI**£8.27**46 rev1y ago](https://www.amazon.co.uk/dp/B0FF4QBYKK) [**KIKO Milano Jelly Stylo 509 Wet Look Finish Glossy Lipstick**Kiko Milano**£7.45**833 rev1y ago](https://www.amazon.co.uk/dp/B0DT4CKZPF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KIKO Milano Unlimited Double Touch 131 | Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour**Kiko Milano**£10.28**4.4★**▲ 263%**](https://www.amazon.co.uk/dp/B08YV67RCY) [**KIKO Milano Unlimited Double Touch 120 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour**Kiko Milano**£9.96**4.4★**▲ 248%**](https://www.amazon.co.uk/dp/B0D35YXWZ4) [**KIKO Milano Smart Fusion Lipstick 405 Rich And Nourishing Lipstick With A Bright Finish**Kiko Milano**£5.22**4.4★**▲ 141%**](https://www.amazon.co.uk/dp/B0DB8RKMF4) [**KIKO Milano 3D Hydra Lip Stylo 05 - Hydrating Lipstick with Radiant Glossy Finish Creamy Lip Stick with Long Lasting Comfort Moisturising Lipsticks by KIKO Milano Makeup**Kiko Milano**£8.88**4.2★**▲ 109%**](https://www.amazon.co.uk/dp/B0FKN58KRS) [**KIKO Milano Unlimited Double Touch 121 | Liquid lipstick with a bright finish in a two-step application. Lasts up to 12 hours. No-transfer base colour**Kiko Milano**£10.31**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B077D7VGP5)
**~~View all trending →~~**
## **What buyers say about lipstick sets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Great colours”*
**Quality-Overall**13%
*“Nice quality and applies easy”*
**Value For Money**6%
*“Great price”*
**Soft Feel**6%
*“Smooth feel as it glides on”*
**Moist/Dry**5%
*“a good moisturiser”*
**Durability**4%
*“I remember these being more durable”*
**Ease Of Use**4%
*“Compact and handy as a gift set”*
**Ease Of Application**3%
*“Smooth to apply and looks great”*
**Texture/Consistency-Overall**2%
*“the texture is smooth”*
**Size-Overall**2%
*“Love the size”*
### **What buyers complain about **
**Color**18%
*“a little too light in colour”*
**Durability**9%
*“not long lasting”*
**Moist/Dry**8%
*“Drying”*
**Size-Overall**8%
*“Really small”*
**Quality-Overall**7%
*“It really is rubbish”*
**Adhesion/Stickiness**3%
*“The stickiness is not perfect”*
**Smudge Resistance**3%
*“it wasn't smudge prove”*
**Smell**2%
*“Smell awful”*
**Value For Money**2%
*“Waste of money”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
### **Top return reasons **
**Color**48%
**Quality-Overall**9%
**Advertised Vs Actual Product**8%
**Product Condition**6%
**Size-Overall**6%
**Functionality-Overall**4%
**Adhesion/Stickiness**2%
**Moist/Dry**2%
**Defective Material/Parts**2%
**Durability**2%
## **Common questions**
- **Is lipstick sets profitable to sell on Amazon United Kingdom?**
- The niche generates £40K/yr across 40 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the lipstick sets niche?**
- 13 brands and 48 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in lipstick sets?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.5%.
- **When does demand for lipstick sets peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the lipstick sets niche?**
- Listings span £4.17–£10.31; the average listing price is £7.70 (sweet spot $15–$100). The average incumbent carries 4,233 reviews — the moat a new listing must climb.
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