---
title: "Lip Tint — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lip-tint"
last_updated: "2026-08-10T05:59:24.436Z"
locale: en
meta:
description: "Niche score 37/100 · £42K/yr market · 241K searches/yr · £7.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £42K/yr market · 241K searches/yr · £7.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Tint — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **lip tint**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 63Conversion 29Competition 13Returns 99Price range 16Avg price 21Brand share 0Review moat 24Quality gap 82
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+40.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,675.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.38**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.11–£17.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£42K**
£42K/yr · 241K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lip tint is a £42K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip tint market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£59K–£74K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- e.l.f.80% - Benefit20% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +40.7% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/lip-tint/trend)
## **Top lip tint search terms**
- **elf lip stain**56K/yr+139.2%1.6% conv. - **benetint**43K/yr-2.0%4.1% conv. - **elf tint**16K/yr+104.2%2.1% conv. - **elf lip tint**18K/yr+10.4%2.9% conv. - **lip and cheek tint**16K/yr+0.2%1.4% conv. - **cheek tint**13K/yr+0.5%1.8% conv. - **benetint cheek & lip stain**12K/yr-2.6%5.2% conv. - **benefit lip tint**9K/yr-9.6%2.8% conv. - **elf blush tint**6K/yr+104.0%3.3% conv. - **elf sheer for it blush tint**5K/yr+146.9%5.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/lip-tint/search-terms)
## **Top lip tint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£6K30%£13K45%£19K60%£25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red**e.l.f.**£4.66**4.3★8,438 rev](https://www.amazon.co.uk/dp/B0F3J7LLBR) [2**Benefit Benetint 6ml Blush Naistelle Pink**Benefit**£14.32**4.3★1,905 rev](https://www.amazon.co.uk/dp/B0875792MN) [3**e.l.f. Main Stain Lip Marker Lip Stain to Line Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Balletcore**e.l.f.**£4.11**3.6★195 rev](https://www.amazon.co.uk/dp/B0GVFYNR5H) [4**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola**e.l.f.**£4.78**4.3★8,438 rev](https://www.amazon.co.uk/dp/B0F3J6W5KW) [5**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Pink Positive**e.l.f.**£4.50**4.3★8,438 rev](https://www.amazon.co.uk/dp/B0F3J8RY35)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Main Stain Lip Marker Lip Stain to Line Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Balletcore**e.l.f.**£4.11**195 rev2mo ago](https://www.amazon.co.uk/dp/B0GVFYNR5H) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red**e.l.f.**£4.66**8,438 rev1y ago](https://www.amazon.co.uk/dp/B0F3J7LLBR) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola**e.l.f.**£4.78**8,438 rev1y ago](https://www.amazon.co.uk/dp/B0F3J6W5KW) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Pink Positive**e.l.f.**£4.50**8,438 rev1y ago](https://www.amazon.co.uk/dp/B0F3J8RY35) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Plums Up**e.l.f.**£4.51**8,438 rev1y ago](https://www.amazon.co.uk/dp/B0F3J92Z7B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Main Stain Lip Marker Lip Stain to Line Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Balletcore**e.l.f.**£4.11**3.6★**▲ 215%**](https://www.amazon.co.uk/dp/B0GVFYNR5H) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola**e.l.f.**£4.78**4.3★**▲ 95%**](https://www.amazon.co.uk/dp/B0F3J6W5KW) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red**e.l.f.**£4.66**4.3★**▲ 12%**](https://www.amazon.co.uk/dp/B0F3J7LLBR) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Pink Positive**e.l.f.**£4.50**4.3★**— 8%**](https://www.amazon.co.uk/dp/B0F3J8RY35) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Plums Up**e.l.f.**£4.51**4.3★**▼ 21%**](https://www.amazon.co.uk/dp/B0F3J92Z7B)
**~~View all trending →~~**
## **What buyers say about lip tint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**37%
*“subtle colour”*
**Quality-Overall**8%
*“This is just as good as more expensive brands I have used before”*
**Value For Money**7%
*“Its definitely worth the money”*
**Durability**6%
*“Long-lasting and cute colour”*
**Advertised Vs Actual Product**5%
*“Does the job”*
**Ease Of Use**4%
*“Easy to use”*
**Brightness/Shine/Glow**4%
*“Gives a lovely glow”*
**Ease Of Application**3%
*“Its very easy to apply”*
**Moist/Dry**2%
*“I do like that it doesn't dry the lips out”*
**Soft Feel**2%
*“it actually blends to a beautiful soft look”*
### **What buyers complain about **
**Moist/Dry**14%
*“I experienced intense dryness”*
**Durability**12%
*“does not last”*
**Color**11%
*“The colour fades after a very short time”*
**Stain Resistance**4%
*“The stain doesn't last as long as I would like”*
**Dilute/Watery**4%
*“It's very watery”*
**Allergies**3%
*“Severe dryness and irritation after application”*
**Skin Health**2%
*“it looks bad on face”*
**Color Fading/Discoloration**2%
*“After applied the tint the color became patchy”*
**Thickness**2%
*“Its very thin”*
**Adhesion/Stickiness**2%
*“Does what it say, very sticky and doesnt stay on for very long,”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Value For Money**17%
**Thin**17%
**Color**17%
**Product Condition**8%
**Adhesion/Stickiness**8%
## **Common questions**
- **Is lip tint profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the lip tint niche?**
- 2 brands and 31 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lip tint?**
- Top complaints mined from reviews: Moist/Dry, Durability, Color. The return rate is 0.1%.
- **When does demand for lip tint peak?**
- Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the lip tint niche?**
- Listings span £4.11–£17.07; the average listing price is £7.38 (sweet spot $15–$100). The average incumbent carries 5,676 reviews — the moat a new listing must climb.
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