---
title: "Search terms — lip stain - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lip-stain/search-terms"
last_updated: "2026-08-06T04:25:00.219Z"
locale: en
meta:
  description: "Niche score 46/100 · £1.0M/yr market · 2.9M searches/yr · £9.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £1.0M/yr market · 2.9M searches/yr · £9.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — lip stain - Flapen"
---

# **lip stain**

**Skip it**

Prices mostly outside the sweet spot ($2.12–$14.92) — this niche doesn't clear our bar today.

Market size 78Growth 25Conversion 47Competition 21Returns 97Price range 0Avg price 29Brand share 11Review moat 23Quality gap 90

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****£1.0M**

£1.0M/yr · 2.9M searches

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£9.53**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-0.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,377.87**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£2.12–£14.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms