---
title: "Lip Stain — £1.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lip-stain"
last_updated: "2026-08-09T20:40:15.232Z"
locale: en
meta:
description: "Niche score 46/100 · £1.0M/yr market · 2.9M searches/yr · £9.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £1.0M/yr market · 2.9M searches/yr · £9.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Stain — £1.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **lip stain**
**Skip it**
Prices mostly outside the sweet spot ($2.12–$14.92) — this niche doesn't clear our bar today.
Market size 78Growth 25Conversion 47Competition 21Returns 97Price range 0Avg price 29Brand share 11Review moat 23Quality gap 90
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****£1.0M**
£1.0M/yr · 2.9M searches
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.53**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,377.87**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.12–£14.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lip stain is a £1.0M/yr Amazon United Kingdom market (2.9M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip stain market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£953K–£1.2M**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**2%**
- Wonderskin66% - Sacheu14% - e.l.f.8% - Essence Cosmetics5% - Max Factor2% - Petansy2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/lip-stain/trend)
## **Top lip stain search terms**
- **lip stain**989K/yr-0.4%2.0% conv. - **wonderskin lip stain**658K/yr+2.3%5.5% conv. - **wonderskin**232K/yr+22.4%3.3% conv. - **lip tint**271K/yr-4.1%1.2% conv. - **lip stain peel off**180K/yr-8.9%1.5% conv. - **sacheu lip stain**86K/yr-21.6%4.5% conv. - **peel off lip stain**83K/yr-10.4%0.8% conv. - **lip stain long lasting**60K/yr+5.5%1.1% conv. - **lip liner stain**56K/yr-2.9%1.7% conv. - **lip tint peel off**42K/yr-15.0%1.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/lip-stain/search-terms)
## **Top lip stain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£103K20%£207K30%£310K40%£413K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wonderskin Wonder Blading All Day Lip Stain Peel Off Masque - Long Lasting Waterproof and Transfer Proof Nude Lip Tint Matte Finish Peel Off Makeup (Whimsical Masque)**Wonderskin**£13.22**3.9★7,164 rev](https://www.amazon.co.uk/dp/B0B9YHX8DX) [2**Sacheu Lip Liner STAY-N Peel Off Lip Stain - Long Lasting Waterproof Lip Tint with Hyaluronic Acid & Vitamin E Transfer Proof Matte Finish (p-INKED)**Sacheu**£10.02**4.0★21,448 rev](https://www.amazon.co.uk/dp/B0BVPNQW1C) [3**Wonderskin Wonder Blading Lip Stain Peel Off Masque - Long Lasting Waterproof and Transfer Proof Nude Lip Tint Matte Finish Peel Off Makeup (Lovely Masque)**Wonderskin**£13.30**3.8★2,567 rev](https://www.amazon.co.uk/dp/B0BGSW6XBP) [4**Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup**Wonderskin**£14.92**4.2★2,630 rev](https://www.amazon.co.uk/dp/B0F2J7VVQ7) [5**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red**e.l.f.**£4.66**4.3★8,438 rev](https://www.amazon.co.uk/dp/B0F3J7LLBR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**essence line n STAIN! TATTOO LIP LINER longlasting defining tinting effect colour intense (2.5ml)**Essence Cosmetics**£2.14**843 rev11mo ago](https://www.amazon.co.uk/dp/B0DQTT9FYT) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red**e.l.f.**£4.66**8,438 rev1y ago](https://www.amazon.co.uk/dp/B0F3J7LLBR) [**Peel Off Lip Tint 3 Colors Detachable Lip Liner Long Lasting Waterproof Matte Lip Gloss Liquid Lipstick Pigmented Lip Pencil (3Colors/Set)**Petansy**£6.89**6,528 rev1y ago](https://www.amazon.co.uk/dp/B0DRXKLL5S) [**essence line n STAIN! TATTOO LIP LINER longlasting defining tinting effect colour intense (2.5ml)**Essence Cosmetics**£2.12**895 rev1y ago](https://www.amazon.co.uk/dp/B0DQTQTBKH) [**Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup**Wonderskin**£14.92**2,630 rev1y ago](https://www.amazon.co.uk/dp/B0F2J7VVQ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**essence line n STAIN! TATTOO LIP LINER longlasting defining tinting effect colour intense (2.5ml)**Essence Cosmetics**£2.12**4.2★**▲ 209%**](https://www.amazon.co.uk/dp/B0DQTQTBKH) [**essence line n STAIN! TATTOO LIP LINER longlasting defining tinting effect colour intense (2.5ml)**Essence Cosmetics**£2.14**4.2★**▲ 127%**](https://www.amazon.co.uk/dp/B0DQTT9FYT) [**NYX Lip Gloss Professional Makeup Lip IV Lip Stain 1-Swipe Vitamin-Infused Longwear Color Hydrating Gloss Up to 12HR Hydration High Pigment Wet Shine Finish Vegan Korean Makeup Drippin In Rose**NYX PROFESSIONAL MAKEUP**£6.22**4.3★**▲ 105%**](https://www.amazon.co.uk/dp/B0DK7V357Z) [**Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup**Wonderskin**£14.92**4.2★**▲ 77%**](https://www.amazon.co.uk/dp/B0F2J7VVQ7) [**Wonderskin Wonder Blading Lip Stain Peel Off Masque - Long Lasting Waterproof and Transfer Proof Nude Lip Tint Matte Finish Peel Off Makeup (Lovely Masque)**Wonderskin**£13.30**3.8★**▲ 28%**](https://www.amazon.co.uk/dp/B0BGSW6XBP)
**~~View all trending →~~**
## **What buyers say about lip stain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Lasting colour”*
**Quality-Overall**14%
*“Great lip product”*
**Durability**6%
*“stays on all day”*
**Ease Of Use**6%
*“Easy to use”*
**Advertised Vs Actual Product**6%
*“Does what it says”*
**Value For Money**5%
*“Worth the price”*
**Ease Of Application**5%
*“Easy to apply”*
**Suitability Combination Skin**3%
*“Blends with my skin so well”*
**Soft Feel**3%
*“Glides on well and blends in”*
**Brightness/Shine/Glow**2%
*“A nice natural glow”*
### **What buyers complain about **
**Color**24%
*“way too dark”*
**Durability**16%
*“longevity poor”*
**Value For Money**9%
*“Not worth the cost”*
**Moist/Dry**7%
*“dried out”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Stain Resistance**3%
*“it leave any stain at all”*
**Functionality-Overall**3%
*“it doesnt apply very evenly or neatly”*
**Quality-Overall**3%
*“Rubbish product”*
**Allergies**2%
*“Allergic reaction”*
**Ease Of Application**2%
*“application could be messy”*
### **Top return reasons **
**Color**36%
**Functionality-Overall**12%
**Stain Resistance**8%
**Advertised Vs Actual Product**7%
**Moist/Dry**6%
**Durability**5%
**Quality-Overall**4%
**Product Condition**4%
**Defective Material/Parts**2%
**Leak-Proof**2%
## **Common questions**
- **Is lip stain profitable to sell on Amazon United Kingdom?**
- The niche generates £1.0M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the lip stain niche?**
- 7 brands and 49 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in lip stain?**
- Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 0.5%.
- **When does demand for lip stain peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the lip stain niche?**
- Listings span £2.12–£14.92; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 7,378 reviews — the moat a new listing must climb.
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