---
title: "Trend — lip scrub - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lip-scrub/trend"
last_updated: "2026-08-09T23:02:37.968Z"
locale: en
meta:
  description: "Niche score 43/100 · £145K/yr market · 299K searches/yr · £5.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £145K/yr market · 299K searches/yr · £5.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — lip scrub - Flapen"
---

# **lip scrub**

**Skip it**

Prices mostly outside the sweet spot ($2.38–$12.03) — this niche doesn't clear our bar today.

Market size 31Growth 8Conversion 85Competition 31Returns 100Price range 0Avg price 14Brand share 55Review moat 26Quality gap 68

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£145K**

£145K/yr · 299K searches

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,896.13**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£5.18**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-34.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.38–£12.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend