---
title: "Lip Scrub — £145K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lip-scrub"
last_updated: "2026-08-06T22:33:24.577Z"
locale: en
meta:
description: "Niche score 43/100 · £145K/yr market · 299K searches/yr · £5.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £145K/yr market · 299K searches/yr · £5.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Scrub — £145K/yr Amazon UK Niche (2026) - Flapen"
---
# **lip scrub**
**Skip it**
Prices mostly outside the sweet spot ($2.38–$12.03) — this niche doesn't clear our bar today.
Market size 31Growth 8Conversion 85Competition 31Returns 100Price range 0Avg price 14Brand share 55Review moat 26Quality gap 68
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£145K**
£145K/yr · 299K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,896.13**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.18**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-34.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.38–£12.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lip scrub is a £145K/yr Amazon United Kingdom market (299K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip scrub market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£130K–£155K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**21%**
- The Ordinary38% - Barry M11% - W79% - e.l.f.8% - Dr. PAWPAW ORIGINAL BALM7% - Essence Cosmetics7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.8% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/lip-scrub/trend)
## **Top lip scrub search terms**
- **lip scrub**159K/yr-42.6%6.9% conv. - **lip scrub exfoliator**38K/yr-19.2%7.8% conv. - **lip exfoliator**28K/yr-32.1%8.8% conv. - **ordinary lip serum**9K/yr-11.3%16.8% conv. - **the ordinary lip serum**20K/yr-25.0%16.4% conv. - **lip scrub and balm set**10K/yr-25.9%3.4% conv. - **lip exfoliator scrub**9K/yr-39.4%9.2% conv. - **the ordinary lip**9K/yr-40.8%15.3% conv. - **lip scrub for dark lips**6K/yr+94.0%2.9% conv. - **ordinary lip**5K/yr-34.7%15.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/lip-scrub/search-terms)
## **Top lip scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£29K30%£44K40%£58K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary PHA 5% Exfoliating Lip Serum Hydrating Overnight Lip Exfoliator Treatment 15ml**The Ordinary**£6.16**4.4★1,252 rev](https://www.amazon.co.uk/dp/B0FTZCWGSK) [2**Barry M Exfoliating Lip Scrub**Barry M**£4.04**4.3★3,134 rev](https://www.amazon.co.uk/dp/B07YV97FHP) [3**W7 Sweet Dreams Lip Scrub & Overnight Lip Mask Duo - 2 Piece Gift Set - Strawberry Flavour - Exfoliate Condition Soothe & Hydrate**W7**£4.81**4.3★1,224 rev](https://www.amazon.co.uk/dp/B0CNQ72M6B) [4**e.l.f. Lip Exfoliator Moisturising Scented Lip Scrub For Exfoliating & Smoothing Lips Infused With Jojoba Oil Vegan & Cruelty-free Strawberry**e.l.f.**£4.61**4.5★6,078 rev](https://www.amazon.co.uk/dp/B0C7WQ3Z6H) [5**Dr.PAWPAW Lip Scrub and Lip Balm Duo 16g Natural Sugar Lip Scrub with Hydrating Pawpaw Balm Vegan Lip Care for Smooth Soft Lips and Sensitive Skin**Dr. PAWPAW ORIGINAL BALM**£6.31**4.4★1,115 rev](https://www.amazon.co.uk/dp/B07L5SN9WX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Ordinary PHA 5% Exfoliating Lip Serum Hydrating Overnight Lip Exfoliator Treatment 15ml**The Ordinary**£6.16**1,252 rev9mo ago](https://www.amazon.co.uk/dp/B0FTZCWGSK) [**essence LIP swirl sugar scrub caring natural (8g)**Essence Cosmetics**£2.38**222 rev10mo ago](https://www.amazon.co.uk/dp/B0FK5M2QVD) [**essence lip care SUGAR SCRUB moisturizing/hydrating regenerating caring (9g)**Essence Cosmetics**£2.54**359 rev1y ago](https://www.amazon.co.uk/dp/B0D6NF6WSM) [**The Ordinary Squalane + Amino Acids Hydrating Lip Balm for Lips Elbows and Cuticles 15ml**The Ordinary**£6.37**1,912 rev1y ago](https://www.amazon.co.uk/dp/B0D8CXZKF3) [**W7 Sweet Dreams Lip Scrub & Overnight Lip Mask Duo - 2 Piece Gift Set - Strawberry Flavour - Exfoliate Condition Soothe & Hydrate**W7**£4.81**1,224 rev2y ago](https://www.amazon.co.uk/dp/B0CNQ72M6B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**essence lip care SUGAR SCRUB moisturizing/hydrating regenerating caring (9g)**Essence Cosmetics**£2.54**4.3★**▲ 292%**](https://www.amazon.co.uk/dp/B0D6NF6WSM) [**essence LIP swirl sugar scrub caring natural (8g)**Essence Cosmetics**£2.38**4.2★**▲ 60%**](https://www.amazon.co.uk/dp/B0FK5M2QVD) [**The Ordinary PHA 5% Exfoliating Lip Serum Hydrating Overnight Lip Exfoliator Treatment 15ml**The Ordinary**£6.16**4.4★**▲ 43%**](https://www.amazon.co.uk/dp/B0FTZCWGSK) [**Wonderskin Lip Scrub Exfoliator & Moisturizer 3-in-1 Lip Exfoliator Scrub Hydrating Balm for Soft Nourished Flake-Free Lips with One-Step Prep**Wonderskin**£12.03**4.3★**▲ 24%**](https://www.amazon.co.uk/dp/B08M25YY9K) [**KIKO Milano Lip Scrub | Gentle lip scrub 4.2 g (Pack of 1)**Kiko Milano**£4.83**4.4★**▲ 17%**](https://www.amazon.co.uk/dp/B07WH73LHK)
**~~View all trending →~~**
## **What buyers say about lip scrub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“doesn't dry out”*
**Soft Feel**17%
*“Goes on smooth”*
**Quality-Overall**14%
*“Excellent Product”*
**Cleansing**6%
*“This is a very good exfoliator”*
**Smell**6%
*“The scent is like vanilla sugar”*
**Value For Money**5%
*“not expensive”*
**Texture/Consistency-Overall**2%
*“Silky Texture”*
**Suitability Dry Skin**2%
*“Good for exfoliating lips”*
**Color**2%
*“The colour looked great”*
**Durability**2%
*“There is a decent amount in them so last a while”*
### **What buyers complain about **
**Moist/Dry**16%
*“they were very dry”*
**Value For Money**13%
*“A little expensive”*
**Functionality-Overall**7%
*“Didn't work”*
**Size-Overall**7%
*“Small”*
**Ease Of Cleaning**5%
*“However unfortunately I found them too harsh for face cleansing”*
**Quality-Overall**4%
*“the quality it's no there at all”*
**Allergies**3%
*“even this was starting to irritate my lips”*
**Texture/Consistency-Overall**3%
*“has a horrible texture that sticks to lips”*
**Ease Of Use**3%
*“which made me not want to use it”*
**Symptom Reduction**2%
*“Been using a few month I dont see much of a difference”*
### **Top return reasons **
**Functionality-Overall**23%
**Product Condition**19%
**Quality-Overall**15%
**Defective Material/Parts**12%
**Stain Resistance**8%
**Moist/Dry**8%
**Value For Money**8%
**Thin**8%
## **Common questions**
- **Is lip scrub profitable to sell on Amazon United Kingdom?**
- The niche generates £145K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the lip scrub niche?**
- 12 brands and 65 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in lip scrub?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Functionality-Overall. The return rate is 0.1%.
- **When does demand for lip scrub peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the lip scrub niche?**
- Listings span £2.38–£12.03; the average listing price is £5.18 (sweet spot $15–$100). The average incumbent carries 3,896 reviews — the moat a new listing must climb.
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