---
title: "Lip Plumper — £299K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lip-plumper"
last_updated: "2026-08-10T05:59:28.189Z"
locale: en
meta:
description: "Niche score 58/100 · £299K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £299K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lip Plumper — £299K/yr Amazon UK Niche (2026) - Flapen"
---
# **lip plumper**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 26Conversion 61Competition 66Returns 99Price range 24Avg price 23Brand share 75Review moat 25Quality gap 96
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£299K**
£299K/yr · 674K searches
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,442.23**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£2.31–£19.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.32**
avg listing price — sweet spot $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, lip plumper is a £299K/yr Amazon United Kingdom market (674K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip plumper market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **£208K–£250K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**159**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 92%
**Open market**
**34%**
- DR.MELAXIN23% - Too Faced14% - Maybelline8% - e.l.f.8% - Barry M7% - RoC6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/lip-plumper/trend)
## **Top lip plumper search terms**
- **lip plumper**237K/yr+0.2%3.4% conv. - **dr melaxin lip plumper**33K/yr+161.1%8.9% conv. - **lip plumper extreme**81K/yr-9.3%3.3% conv. - **plumping lip gloss**55K/yr-0.8%3.9% conv. - **too faced**51K/yr-12.6%0.1% conv. - **lip plumper for older women**31K/yr-27.8%2.6% conv. - **roc lip volumizer plumper**21K/yr-51.5%6.5% conv. - **revolution lip gloss**22K/yr+24.2%0.7% conv. - **lip gloss plumping**10K/yr+67.4%4.4% conv. - **lip filler**22K/yr-20.3%0.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/lip-plumper/search-terms)
## **Top lip plumper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£30K20%£60K30%£90K40%£120K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr.Melaxin BP Spicule Plumping LIP Shot Maxi (4ml) Instant Volumizing Gloss for Fuller-Looking Lips High Shine Hydration & Plumping Effect K-Beauty**DR.MELAXIN**£11.33**3.2★763 rev](https://www.amazon.co.uk/dp/B0DPWSZPH1) [2**Too Faced Lip Injection Extreme Plumping Clicks | Hydrating Sheer-To-Medium Buildable Coverage Lip Plumper with Click Applicator**Too Faced**£12.20**3.8★7,497 rev](https://www.amazon.co.uk/dp/B01LYWTZT2) [3**RoC Derm Correxion Lip Volumizer | Plumping Balm with Hyaluronic Acid & Collagen Peptides | 10 ml**RoC**£19.04**3.3★731 rev](https://www.amazon.co.uk/dp/B0F29XWZK6) [4**Revolution Beauty Pout Bomb Plumping Lip Gloss High-Shine for Glossy Fuller & Plump Lips with Hyaluronic Acid & Peptides Vegan & Cruelty-Free Sheer Milky Nude**Revolution Skincare London**£4.49**4.2★289 rev](https://www.amazon.co.uk/dp/B0DBZL2YBJ) [5**Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss | Hydrating + Plumping 4.1ml**Too Faced**£13.72**3.5★2,437 rev](https://www.amazon.co.uk/dp/B08HJ3QGN5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2PCS Lip Plumper Extreme & Hydrating Oil Set Li/p Plumper for Older Women for Fuller Moisturized Li/ps. Lip Plumping L/ip Gloss Reduces Lines Boosts Volume (30% + 60% 5ml)**Yongst**£5.39**20 rev6mo ago](https://www.amazon.co.uk/dp/B0GDWD4LB6) [**Dr.Melaxin Lip Plumping Gloss Mild (4ml BP Spicule) Gentle Lip Plumper for Fuller Lips Hydrating & Glossy Shine Comfortable Daily Volumizing Lip Gloss K-Beauty**DR.MELAXIN**£11.37**255 rev7mo ago](https://www.amazon.co.uk/dp/B0DPWVWBK1) [**e.l.f. Glow Reviver Plumping Lip Oil Tinted Lip Plumper for a High-Shine Plump Finish Infused with Jojoba Oil Vegan & Cruelty-Free Piggy Bank**e.l.f.**£6.22**1,008 rev8mo ago](https://www.amazon.co.uk/dp/B0FPMHTKCN) [**LOréal Paris Plump Ambition Transformative PH Plumping Lip Oil With Hyaluronic Acid and Tripeptide & Vanilla Oil Smoother Lips & Volumizing Shine 113 Cristal Ice**L'Oreal Paris**£8.66**145 rev9mo ago](https://www.amazon.co.uk/dp/B0FPX93SBT) [**VTCOSMETICS Reedle Shot Lip Plumper 0.15 oz (4.3 g) Moisturizing Transparent Lip Gloss Fragrance-free Korean Cosmetics (Expert-)**VT COSMETICS**£11.43**1,425 rev10mo ago](https://www.amazon.co.uk/dp/B0CVL46L26)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOréal Paris Plump Ambition Transformative PH Plumping Lip Oil With Hyaluronic Acid and Tripeptide & Vanilla Oil Smoother Lips & Volumizing Shine 113 Cristal Ice**L'Oreal Paris**£8.66**4.0★**▲ 206%**](https://www.amazon.co.uk/dp/B0FPX93SBT) [**2PCS Lip Plumper Extreme & Hydrating Oil Set Li/p Plumper for Older Women for Fuller Moisturized Li/ps. Lip Plumping L/ip Gloss Reduces Lines Boosts Volume (30% + 60% 5ml)**Yongst**£5.39**3.4★**▲ 177%**](https://www.amazon.co.uk/dp/B0GDWD4LB6) [**Maybelline New York Lifter Gloss Plumping & Hydrating With Hyaluronic Acid Smooths Lip Surface Enhances Lip Contour For A Plumper Pout Shade: 008 Stone**Maybelline**£5.45**4.4★**▲ 137%**](https://www.amazon.co.uk/dp/B08XXRK9BS) [**Dr.Melaxin BP Spicule Plumping LIP Shot Maxi (4ml) Instant Volumizing Gloss for Fuller-Looking Lips High Shine Hydration & Plumping Effect K-Beauty**DR.MELAXIN**£11.33**3.2★**▲ 135%**](https://www.amazon.co.uk/dp/B0DPWSZPH1) [**Dr.Melaxin Lip Plumping Gloss Mild (4ml BP Spicule) Gentle Lip Plumper for Fuller Lips Hydrating & Glossy Shine Comfortable Daily Volumizing Lip Gloss K-Beauty**DR.MELAXIN**£11.37**3.0★**▲ 127%**](https://www.amazon.co.uk/dp/B0DPWVWBK1)
**~~View all trending →~~**
## **What buyers say about lip plumper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Overall, it holds its own really well”*
**Moist/Dry**12%
*“It gives hydration”*
**Value For Money**11%
*“Good value for money”*
**Color**10%
*“Good shade”*
**Brightness/Shine/Glow**9%
*“has a nice shimmer”*
**Soft Feel**7%
*“Lovely and soft on my lips”*
**Smell**4%
*“I also like the light minty scent as it feels quite fresh when you apply it”*
**Efficiency**4%
*“Does work”*
**Ease Of Application**2%
*“Applies really nice and smoothly”*
**Tooth Brightening**2%
*“Excellent for lips”*
### **What buyers complain about **
**Functionality-Overall**28%
*“Not good enough for performance”*
**Value For Money**15%
*“Not worth the money”*
**Sensitivity-Overall**6%
*“It can sting quite a lot”*
**Durability**6%
*“Doesnt last”*
**Adhesion/Stickiness**5%
*“It just looks sticky”*
**Quality-Overall**4%
*“Rubbish”*
**Color**4%
*“That redness was sore and ugly”*
**Advertised Vs Actual Product**4%
*“Doesn't do what it says”*
**Moist/Dry**3%
*“cause terrible dryness”*
**Smell**2%
*“does not have a pleasant smell”*
### **Top return reasons **
**Functionality-Overall**38%
**Advertised Vs Actual Product**14%
**Color**14%
**Product Condition**6%
**Size-Overall**4%
**Skin Health**2%
**Leak-Proof**2%
**Adhesion/Stickiness**2%
**Durability**2%
**Value For Money**2%
## **Common questions**
- **Is lip plumper profitable to sell on Amazon United Kingdom?**
- The niche generates £299K/yr across 26 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the lip plumper niche?**
- 17 brands and 159 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in lip plumper?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Sensitivity-Overall. The return rate is 0.2%.
- **When does demand for lip plumper peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the lip plumper niche?**
- Listings span £2.31–£19.04; the average listing price is £8.32 (sweet spot $15–$100). The average incumbent carries 4,442 reviews — the moat a new listing must climb.
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