---
title: "Lip Oil — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lip-oil"
last_updated: "2026-08-10T00:11:31.294Z"
locale: en
meta:
description: "Niche score 30/100 · £30K/yr market · 102K searches/yr · £7.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £30K/yr market · 102K searches/yr · £7.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Oil — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **lip oil**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 7Conversion 49Competition 0Returns 100Price range 0Avg price 21Brand share 0Review moat 80Quality gap 82
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****408.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£7.52**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£30K**
£30K/yr · 102K searches
**Growth**
**Bad****-35.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£7.20–£7.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lip oil is a £30K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip oil market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£30K–£38K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- BYOMA100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.7% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/lip-oil/trend)
## **Top lip oil search terms**
- **gisou lip oil**33K/yr-37.3%0.0% conv. - **byoma lip oil**35K/yr-43.6%7.1% conv. - **byoma lip**13K/yr-18.6%6.0% conv. - **byoma lip balm**7K/yr-27.1%3.6% conv. - **rare beauty lip oil**5K/yr-4.4%0.0% conv. - **byoma lip gloss**3K/yr-23.4%5.0% conv. - **fenty lip oil**2K/yr-10.6%0.2% conv. - **glazed lip oil**3K/yr-76.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/lip-oil/search-terms)
## **Top lip oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£4K30%£9K45%£13K60%£18K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BYOMA Liptide pH Lip Oil (5ml) Glossy Non-Sticky Gloss with pH Adaptive Tint - Reduces the Appearance of Fine Lines - Softens Plumps Hydrates**BYOMA**£7.50**4.1★703 rev](https://www.amazon.co.uk/dp/B0D1VTXXN2) [2**BYOMA Liptide Lip Oil (5ml) Glossy Non-Sticky Gloss - Reduces the Appearance of Fine Lines - With Peptides and Avocado Oil - Softens Plumps Hydrates Vegan**BYOMA**£7.20**4.4★344 rev](https://www.amazon.co.uk/dp/B0D1VVSG2H) [3**BYOMA Galactic Liptide Lip Oil (5ml) Hydrating Plumping & Non-Sticky Gloss | Avocado Oil Formula for Soft Fuller-Looking Lips + Exclusive Liptide Keychain | Holiday Essentials**BYOMA**£7.80**4.6★69 rev](https://www.amazon.co.uk/dp/B0FN821KCP) [4**BYOMA Liptide Lip Mask (5ml) Ultra Nourishing Overnight Mask - Repair and Restore Lips with Peptides Babassu Oil and PHA - Hydrating Exfoliating Balm Vegan**BYOMA**£7.58**3.7★518 rev](https://www.amazon.co.uk/dp/B0D1VVDF1Y)
### **Newest**
by launch date
[**BYOMA Galactic Liptide Lip Oil (5ml) Hydrating Plumping & Non-Sticky Gloss | Avocado Oil Formula for Soft Fuller-Looking Lips + Exclusive Liptide Keychain | Holiday Essentials**BYOMA**£7.80**69 rev11mo ago](https://www.amazon.co.uk/dp/B0FN821KCP) [**BYOMA Liptide pH Lip Oil (5ml) Glossy Non-Sticky Gloss with pH Adaptive Tint - Reduces the Appearance of Fine Lines - Softens Plumps Hydrates**BYOMA**£7.50**703 rev1y ago](https://www.amazon.co.uk/dp/B0D1VTXXN2) [**BYOMA Liptide Lip Oil (5ml) Glossy Non-Sticky Gloss - Reduces the Appearance of Fine Lines - With Peptides and Avocado Oil - Softens Plumps Hydrates Vegan**BYOMA**£7.20**344 rev1y ago](https://www.amazon.co.uk/dp/B0D1VVSG2H) [**BYOMA Liptide Lip Mask (5ml) Ultra Nourishing Overnight Mask - Repair and Restore Lips with Peptides Babassu Oil and PHA - Hydrating Exfoliating Balm Vegan**BYOMA**£7.58**518 rev1y ago](https://www.amazon.co.uk/dp/B0D1VVDF1Y)
### **Trending**
90-day click momentum
[**BYOMA Liptide Lip Mask (5ml) Ultra Nourishing Overnight Mask - Repair and Restore Lips with Peptides Babassu Oil and PHA - Hydrating Exfoliating Balm Vegan**BYOMA**£7.58**3.7★**▲ 45%**](https://www.amazon.co.uk/dp/B0D1VVDF1Y) [**BYOMA Liptide pH Lip Oil (5ml) Glossy Non-Sticky Gloss with pH Adaptive Tint - Reduces the Appearance of Fine Lines - Softens Plumps Hydrates**BYOMA**£7.50**4.1★**— 9%**](https://www.amazon.co.uk/dp/B0D1VTXXN2) [**BYOMA Liptide Lip Oil (5ml) Glossy Non-Sticky Gloss - Reduces the Appearance of Fine Lines - With Peptides and Avocado Oil - Softens Plumps Hydrates Vegan**BYOMA**£7.20**4.4★**— 6%**](https://www.amazon.co.uk/dp/B0D1VVSG2H) [**BYOMA Galactic Liptide Lip Oil (5ml) Hydrating Plumping & Non-Sticky Gloss | Avocado Oil Formula for Soft Fuller-Looking Lips + Exclusive Liptide Keychain | Holiday Essentials**BYOMA**£7.80**4.6★**▼ 34%**](https://www.amazon.co.uk/dp/B0FN821KCP)
## **What buyers say about lip oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“It is a good quality product”*
**Moist/Dry**14%
*“is very hydrating”*
**Color**7%
*“Colour”*
**Gifting Purpose**6%
*“these were a great little gift for teenage girls”*
**Soft Feel**5%
*“my lips have felt really comfortable ever since Ive been using this”*
**Value For Money**4%
*“Reasonable value for money”*
**Suitability Dry Skin**4%
*“Very hydrating”*
**Efficiency**4%
*“It works”*
**Smell**3%
*“It smells nice”*
**Size-Overall**3%
*“Size is good”*
### **What buyers complain about **
**Leak-Proof**27%
*“The bottle leaks”*
**Ease Of Application**24%
*“Poorly made applicator”*
**Quality-Overall**8%
*“I expected better quality”*
**Adhesion/Stickiness**7%
*“Brush came off stick”*
**Size-Overall**4%
*“The head is far too big”*
**Durability**3%
*“The wand broke before I ever got to try it”*
**Smell**3%
*“Not really fragranced”*
**Stain Resistance**2%
*“Consistantly leaks and stains”*
**Moist/Dry**2%
*“when wiped off - lips arent left moisturised at all”*
**Jamming/Clogging**2%
*“was stuck inside the bottle rendering it unusable”*
## **Common questions**
- **Is lip oil profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.7%. Flapen's verdict: Skip it (30/100).
- **How competitive is the lip oil niche?**
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lip oil?**
- Top complaints mined from reviews: Leak-Proof, Ease Of Application, Quality-Overall. The return rate is 0.0%.
- **When does demand for lip oil peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the lip oil niche?**
- Listings span £7.20–£7.80; the average listing price is £7.52 (sweet spot $15–$100). The average incumbent carries 409 reviews — the moat a new listing must climb.
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