---
title: "Lip Liner Set — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lip-liner-set"
last_updated: "2026-08-09T20:40:08.934Z"
locale: en
meta:
description: "Niche score 50/100 · £46K/yr market · 198K searches/yr · £7.42 avg price. A small market ($46K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £46K/yr market · 198K searches/yr · £7.42 avg price. A small market ($46K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lip Liner Set — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **lip liner set**
**Worth a look**
Shows low returns (0.4%), but a small market ($46K/yr) keeps it on the watch list.
Market size 12Growth 16Conversion 39Competition 77Returns 98Price range 57Avg price 21Brand share 61Review moat 41Quality gap 86
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£2.85–£30.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,443.94**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£7.42**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£46K**
£46K/yr · 198K searches
According to Flapen's Amazon United Kingdom niche tracking, lip liner set is a £46K/yr Amazon United Kingdom market (198K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip liner set market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£37K–£45K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#352**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **83%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**154**
**Top-5 brand share**
**68%**
Top 20: 96%
**Top-5 click share**
**38%**
Top 20: 73%
**Open market**
**28%**
- HQDA25% - HOPHAT17% - Noerrors12% - KYLIE8% - LANGMANNI6% - LOPHE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -17.1% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/lip-liner-set/trend)
## **Top lip liner set search terms**
- **lip liner and lipstick set**38K/yr-19.3%2.9% conv. - **lip kit**40K/yr-23.1%2.4% conv. - **lip combo set**18K/yr-5.5%2.9% conv. - **lip combo**22K/yr-19.5%1.9% conv. - **lip liner and gloss set**13K/yr-2.2%3.0% conv. - **kylie lip kit**14K/yr-10.0%1.5% conv. - **lipstick and lip liner set**10K/yr-22.6%3.1% conv. - **kylie jenner lip kits**10K/yr-15.3%1.8% conv. - **lip kits for women**7K/yr-30.9%2.9% conv. - **lipliner and lipstick set**5K/yr+4.3%2.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/lip-liner-set/search-terms)
## **Top lip liner set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3PCS Matte Liquid Lipstick Lip Balm & Lip Liner Lip Kit Hydrating Tinted Pink Lip Balm Collagen Lip Gloss For Dry Lips Waterproof Make Up Set (# 01 Nude Pink)**HOPHAT**£4.96**4.3★169 rev](https://www.amazon.co.uk/dp/B0F3WP4TKL) [2**Noerrors 3PCS Matte Liquid Lipstick Lip Balm & Lipliner Kit Hydrating Tinted Brown Lipstick Nude Mocha Mousse Lip Gloss For Dry Lips Dewy Plumping Effect Moisturising Waterproof Lips Combo Trio Set**Noerrors**£6.16**4.1★65 rev](https://www.amazon.co.uk/dp/B0FY1PCT5K) [3**Lip Gloss and Lip Liner Set Tinted Lip Gloss with Lip Pencil Waterproof Long Lasting Glossy Lip Combo Nude Lip Makeup Kit for Women (#V05+104)**HQDA**£4.95**3.9★29 rev](https://www.amazon.co.uk/dp/B0GMHFSN8V) [4**LANGMANNI 6 Matte Lipstick with 6 Lipliners Durable Lip Gloss Long-Lasting&Waterproof Non-Stick Cup High Pigmented Velvet Lipgloss Kit Beauty Cosmetics Gift for Girls(12PCS)**LANGMANNI**£7.28**4.1★6,977 rev](https://www.amazon.co.uk/dp/B098KTCG6T) [5**Kylie Cosmetics Matte Lip Kit - 700 Bare For Women 2 Pc 0.10oz Matte Liquid Lipstick 0.039oz Lip Liner**KYLIE**£20.90**4.6★3 rev](https://www.amazon.co.uk/dp/B0CNQ6YZKS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lip Gloss and Lip Liner Set Tinted Lip Gloss with Lip Pencil Waterproof Long Lasting Glossy Lip Combo Nude Lip Makeup Kit for Women (#V05+104)**HQDA**£4.95**29 rev5mo ago](https://www.amazon.co.uk/dp/B0GMHFSN8V) [**Lip Gloss and Lip Liner Set Tinted Lip Gloss with Lip Pencil Waterproof Long Lasting Glossy Lip Combo Nude Lip Makeup Kit for Women (#V04+104)**HQDA**£4.96**29 rev5mo ago](https://www.amazon.co.uk/dp/B0GMHB61JQ) [**Lip Gloss and Lip Liner Set Tinted Lip Gloss with Lip Pencil Waterproof Long Lasting Glossy Lip Combo Nude Lip Makeup Kit for Women (#V02+104)**HQDA**£4.99**29 rev5mo ago](https://www.amazon.co.uk/dp/B0GMGZ3JK2) [**Noerrors 3PCS Matte Liquid Lipstick Lip Balm & Lipliner Kit Hydrating Tinted Brown Lipstick Plum Cherry Lip Gloss For Dry Lips Dewy Plumping Effect Moisturising Waterproof Lips Combo Trio Set #02**Noerrors**£5.85**65 rev6mo ago](https://www.amazon.co.uk/dp/B0GF636CLG) [**LOPHE 3-Piece Lip Liner and Lipstick Set Hydrating Matte Liquid Lipstick & Lip Gloss Long-Lasting Nude Lip Makeup Kit for Daily Use & Christmas Gift Vegan #01 Nude Pink**LOPHE**£4.25**131 rev7mo ago](https://www.amazon.co.uk/dp/B0G4R6MQR2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOPHE 3-Piece Lip Liner and Lipstick Set Hydrating Matte Liquid Lipstick & Lip Gloss Long-Lasting Nude Lip Makeup Kit for Daily Use & Christmas Gift Vegan #01 Nude Pink**LOPHE**£4.25**4.2★**▲ 311%**](https://www.amazon.co.uk/dp/B0G4R6MQR2) [**Lip Gloss and Lip Liner Set Tinted Lip Gloss with Lip Pencil Waterproof Long Lasting Glossy Lip Combo Nude Lip Makeup Kit for Women (#V05+104)**HQDA**£4.95**3.9★**▲ 292%**](https://www.amazon.co.uk/dp/B0GMHFSN8V) [**Lip Gloss and Lip Liner Set Tinted Lip Gloss with Lip Pencil Waterproof Long Lasting Glossy Lip Combo Nude Lip Makeup Kit for Women (#V04+104)**HQDA**£4.96**3.9★**▲ 290%**](https://www.amazon.co.uk/dp/B0GMHB61JQ) [**Noerrors 3PCS Matte Liquid Lipstick Lip Balm & Lipliner Kit Hydrating Tinted Brown Lipstick Plum Cherry Lip Gloss For Dry Lips Dewy Plumping Effect Moisturising Waterproof Lips Combo Trio Set #02**Noerrors**£5.85**4.1★**▲ 289%**](https://www.amazon.co.uk/dp/B0GF636CLG) [**Lip Gloss and Lip Liner Set Tinted Lip Gloss with Lip Pencil Waterproof Long Lasting Glossy Lip Combo Nude Lip Makeup Kit for Women (#V02+104)**HQDA**£4.99**3.9★**▲ 276%**](https://www.amazon.co.uk/dp/B0GMGZ3JK2)
**~~View all trending →~~**
## **What buyers say about lip liner set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“beautiful colours”*
**Quality-Overall**13%
*“A lovely gift set and fantastic quality”*
**Value For Money**11%
*“Great value”*
**Ease Of Application**5%
*“Nice application, very easy”*
**Soft Feel**4%
*“gives that smooth”*
**Durability**3%
*“The longevity and stay on are perfect”*
**Moist/Dry**3%
*“Great for moisturising as well”*
**Ease Of Use**3%
*“Easy to Use”*
**Texture/Consistency-Overall**3%
*“smooth texture”*
**Coverage**2%
*“Great coverage”*
### **What buyers complain about **
**Durability**18%
*“not lasting”*
**Color**17%
*“Colour wasnt what expected”*
**Moist/Dry**7%
*“Dry”*
**Quality-Overall**7%
*“Not good quality”*
**Value For Money**5%
*“Waste of money”*
**Size-Overall**4%
*“Smaller than expected”*
**Advertised Vs Actual Product**2%
*“nothing like the picture”*
**Functionality-Overall**2%
*“Doesn't work”*
**Stain Resistance**2%
*“doesn't stain lips enough”*
**Ease Of Application**2%
*“The application is a bit different at first”*
### **Top return reasons **
**Color**42%
**Functionality-Overall**8%
**Advertised Vs Actual Product**6%
**Stain Resistance**6%
**Moist/Dry**6%
**Quality-Overall**5%
**Durability**5%
**Size-Overall**4%
**Product Condition**3%
**Leak-Proof**2%
## **Common questions**
- **Is lip liner set profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 53 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the lip liner set niche?**
- 27 brands and 154 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in lip liner set?**
- Top complaints mined from reviews: Durability, Color, Moist/Dry. The return rate is 0.4%.
- **When does demand for lip liner set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the lip liner set niche?**
- Listings span £2.85–£30.97; the average listing price is £7.42 (sweet spot $15–$100). The average incumbent carries 2,444 reviews — the moat a new listing must climb.
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