---
title: "Lip Gloss — £509K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lip-gloss"
last_updated: "2026-08-09T19:25:46.698Z"
locale: en
meta:
description: "Niche score 52/100 · £509K/yr market · 3.2M searches/yr. Pricing outside the sweet spot ($5.50 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £509K/yr market · 3.2M searches/yr. Pricing outside the sweet spot ($5.50 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lip Gloss — £509K/yr Amazon UK Niche (2026) - Flapen"
---
# **lip gloss**
**Worth a look**
Shows low returns (0.1%), but pricing outside the sweet spot ($5.50 avg) keeps it on the watch list.
Market size 60Growth 19Conversion 37Competition 78Returns 99Price range 18Avg price 15Brand share 54Review moat 21Quality gap 68
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£509K**
£509K/yr · 3.2M searches
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****10,792.97**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.27–£18.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£5.50**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lip gloss is a £509K/yr Amazon United Kingdom market (3.2M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip gloss market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£440K–£550K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**266**
**Top-5 brand share**
**72%**
Top 20: 98%
**Top-5 click share**
**37%**
Top 20: 70%
**Open market**
**23%**
- e.l.f.25% - Maybelline21% - NYX PROFESSIONAL MAKEUP11% - Essence Cosmetics8% - Kiko Milano7% - Rimmel5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/lip-gloss/trend)
## **Top lip gloss search terms**
- **lip gloss**1.4M/yr-7.2%2.2% conv. - **lip oil**428K/yr-23.9%1.6% conv. - **lipgloss**189K/yr-0.6%2.4% conv. - **lip gloss set**191K/yr-13.3%1.5% conv. - **elf lip gloss**122K/yr-8.5%2.7% conv. - **lip**135K/yr-24.1%0.2% conv. - **lip glosses**75K/yr-14.4%0.7% conv. - **elf lip oil**83K/yr-24.5%2.7% conv. - **nyx lip gloss**69K/yr-17.4%1.3% conv. - **lips**80K/yr-36.4%0.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/lip-gloss/search-terms)
## **Top lip gloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£15K6%£31K9%£46K12%£61K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-Shine Finish Infused With apricot oil Vegan & Cruelty-Free Rose Envy**e.l.f.**£6.21**4.5★29,759 rev](https://www.amazon.co.uk/dp/B0CMJZ8G6Y) [2**Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid 002 Ice (Light Pink) Creates Fuller-Looking Shiny Moisturised and Plumped Lips. Non-sticky**Maybelline**£4.96**4.4★27,047 rev](https://www.amazon.co.uk/dp/B082XRFVNN) [3**Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid Creates Fuller-Looking Shiny Moisturised and Plumped Lips. Non-sticky 003 Moon (Nude Pink)**Maybelline**£4.98**4.4★27,047 rev](https://www.amazon.co.uk/dp/B08HLSL2FV) [4**essence BIRTHDAY BOMB shiny lipgloss natural shiny dewy shimmery (10ml)**Essence Cosmetics**£1.27**4.5★1,286 rev](https://www.amazon.co.uk/dp/B0DPJ3T84V) [5**NYX PROFESSIONAL MAKEUP This Is Milky Gloss Vegan Lip Gloss - Cherry Skimmed**NYX PROFESSIONAL MAKEUP**£4.68**4.4★913 rev](https://www.amazon.co.uk/dp/B09V7WV7VR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml**Vaseline**£6.11**267 rev6mo ago](https://www.amazon.co.uk/dp/B0G2SZ36NC) [**e.l.f. Squeeze Me Lip Balm Duo Moisturizing Lip Balm for a Sheer Tint of Colour Infused with Hyaluronic Acid Vegan & Cruelty-Free CHERRY/BUBBLEGUM**e.l.f.**£6.08**949 rev7mo ago](https://www.amazon.co.uk/dp/B0FPMGZ18H) [**essence BIRTHDAY BOMB shiny lipgloss natural shiny dewy shimmery (10ml)**Essence Cosmetics**£1.27**1,286 rev1y ago](https://www.amazon.co.uk/dp/B0DPJ3T84V) [**Maybelline New York Lifter Glaze Lip Oil Balm Up to 24HR Hydration Plumping for Fuller Lips Hyaluronic Acid & Acerola Cherry Extract for Ultra-Comfortable Shine Shade: Pink Drip**Maybelline**£4.81**2,752 rev1y ago](https://www.amazon.co.uk/dp/B0DZXZM6KC) [**e.l.f. Glow Reviver Lip Oil Nourishing and Hydrating with High-Shine Glimmer Finish & Sheer Wash of colour Minty Scent Non-Sticky Vegan & Cruelty-free Candy Coded**e.l.f.**£5.84**6,743 rev1y ago](https://www.amazon.co.uk/dp/B0DH62626H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX Professional Makeup Lip Gloss Butter Gloss Non-sticky formula Easy Application Leaves Your Lips Feeling Silky Smooth Glossy Finish Shade Crème Tiramiu 8ml**NYX PROFESSIONAL MAKEUP**£6.06**4.4★**▲ 285%**](https://www.amazon.co.uk/dp/B00BKHDF9A) [**KIKO Milano 3D Hydra Lipgloss 32 I Hydrating Lip Gloss for Plumped 3D Shine Non-Sticky Lipstick Gloss with Wand Applicator Long Lasting Comfort Professional Lip Products by KIKO Milano**Kiko Milano**£8.91**4.6★**▲ 276%**](https://www.amazon.co.uk/dp/B093VK76NH) [**Revolution Beauty Pout Bomb Plumping Lip Gloss High-Shine for Glossy Fuller & Plump Lips with Hyaluronic Acid & Peptides Vegan & Cruelty-Free Sheer Milky Nude**Revolution Skincare London**£4.49**4.2★**▲ 205%**](https://www.amazon.co.uk/dp/B0DBZL2YBJ) [**Vaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml**Vaseline**£6.11**3.6★**▲ 150%**](https://www.amazon.co.uk/dp/B0G2SZ36NC) [**essence BIRTHDAY BOMB shiny lipgloss natural shiny dewy shimmery (10ml)**Essence Cosmetics**£1.27**4.5★**▲ 143%**](https://www.amazon.co.uk/dp/B0DPJ3T84V)
**~~View all trending →~~**
## **What buyers say about lip gloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**18%
*“Color is nice, as described”*
**Moist/Dry**12%
*“Quite hydrating”*
**Smell**9%
*“Smells fruity”*
**Value For Money**9%
*“Excellent value for money”*
**Quality-Overall**8%
*“Best lip gloss ever”*
**Soft Feel**7%
*“So soft”*
**Brightness/Shine/Glow**6%
*“Good lip gloss”*
**Adhesion/Stickiness**3%
*“very sticky”*
**Ease Of Application**3%
*“Smooth application”*
**Gifting Purpose**2%
*“Good for a a gift set”*
### **What buyers complain about **
**Color**13%
*“Misleading colour”*
**Adhesion/Stickiness**11%
*“becomes sticky”*
**Durability**7%
*“The wand broke before I ever got to try it”*
**Moist/Dry**7%
*“Not moisturising”*
**Value For Money**6%
*“price is very high”*
**Size-Overall**6%
*“A small tube”*
**Smell**4%
*“Bad smell”*
**Ease Of Application**4%
*“Applicator is weird”*
**Leak-Proof**4%
*“the bottle leaks”*
**Advertised Vs Actual Product**2%
*“Not as described”*
### **Top return reasons **
**Color**43%
**Product Condition**9%
**Leak-Proof**8%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**4%
**Adhesion/Stickiness**3%
**Smell**3%
**Quality-Overall**3%
**Size-Overall**3%
**Functionality-Overall**3%
## **Common questions**
- **Is lip gloss profitable to sell on Amazon United Kingdom?**
- The niche generates £509K/yr across 58 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the lip gloss niche?**
- 23 brands and 266 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in lip gloss?**
- Top complaints mined from reviews: Color, Adhesion/Stickiness, Durability. The return rate is 0.1%.
- **When does demand for lip gloss peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the lip gloss niche?**
- Listings span £1.27–£18.07; the average listing price is £5.50 (sweet spot $15–$100). The average incumbent carries 10,793 reviews — the moat a new listing must climb.
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