---
title: "Lip Brush — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lip-brush"
last_updated: "2026-08-09T19:26:30.941Z"
locale: en
meta:
description: "Niche score 48/100 · £47K/yr market · 82K searches/yr · £3.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £47K/yr market · 82K searches/yr · £3.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Brush — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **lip brush**
**Skip it**
Prices mostly outside the sweet spot ($2.62–$5.87) — this niche doesn't clear our bar today.
Market size 12Growth 17Conversion 97Competition 48Returns 100Price range 0Avg price 11Brand share 72Review moat 82Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****350.05**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£47K**
£47K/yr · 82K searches
**Avg price**
**Bad****£3.83**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.62–£5.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lip brush is a £47K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip brush market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£38K–£48K**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 98%
**Open market**
**31%**
- IMPORA LONDON21% - Sliverdew16% - Abeillo9% - ZHIYE9% - BQMEZRNUS8% - G2PLUS7%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -16.1% search growth over the last 90 days.
2K1KSpike '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/lip-brush/trend)
## **Top lip brush search terms**
- **lip brush**32K/yr-13.9%10.6% conv. - **lip brushes**11K/yr-7.9%15.6% conv. - **lipstick brush**11K/yr-8.6%10.2% conv. - **lip brush for lipstick**13K/yr-36.8%12.5% conv. - **retractable lip brush**7K/yr-10.3%7.0% conv. - **disposable lip brushes**4K/yr-14.2%14.3% conv. - **lip brushes disposable**3K/yr-9.4%19.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/lip-brush/search-terms)
## **Top lip brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£9K30%£14K40%£19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Retractable Lip Makeup Brush by Impora London. Perfect for Travel Lightweight Handbag Ready. Lipstick Brush with Lid.**IMPORA LONDON**£2.62**4.5★768 rev](https://www.amazon.co.uk/dp/B09X39LRL2) [2**2 Pack Retractable Lip Brush for Lipstick Lip Gloss Double-Ended Lip Makeup Brushes with Cap Lipstick Brush Applicator Travel**Sliverdew**£4.50**4.4★1,106 rev](https://www.amazon.co.uk/dp/B0C2PR3KKT) [3**Retractable Lip Makeup Brush Portable Dual End Lipstick Brush Lipstick Gloss Makeup Brushes Concealer Brushes Lip Contours Makeup Tool (Gold)**Abeillo**£3.32**4.4★324 rev](https://www.amazon.co.uk/dp/B0C463Y6W5) [4**ZHIYE Lip Brushes 200Pcs Black Lip Brushes Make Up Brush Lipstick Lip Gloss Wands Applicator Tool Makeup Beauty Tool Kits**ZHIYE**£4.14**4.5★676 rev](https://www.amazon.co.uk/dp/B07WMZS7KQ) [5**300PCS Disposable Lip Brushes Black lip wands Lipstick Applicators Lip Gloss Wands Concealer Brushes Lip Applicators Lipstick Eyeshadow Applicator Tool Disposable Cosmetic Brush Tool**BQMEZRNUS**£4.91**4.9★20 rev](https://www.amazon.co.uk/dp/B0FH67NC15)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**400 PCS Disposable Lip Brushes Lip Gloss Wands Applicators Disposable Makeup Applicator Brushes Flocked Tip Lipstick Applicator Bulk Pack for Beauty Salon & Home Use**StreamSafe**£5.87**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GXB395MY) [**Lip Brush for Lipstick 2PCS Lip Brushes Retractable Double-Ended Metal Handle with Sharp Tip and Rounded End for Lipstick Lip Gloss and Eyeshadow Application**ValueBargain**£3.65**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GSK5MV7R) [**2 Pack Retractable Lip Brush for Lipstick Lipstick Brush Lip Liner Pencil Brushes Flat Lips Balm Applicator Travel Lipliner Brushes for Lipsticks Lipgloss Eyeshadow Travel**Zyghjort**£3.03**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GRW2TK6T) [**Silicone Lip Brush 6 PCS Lip Gloss Brush Applicator Reusable Lip Brushes for Lipstick Balm Gloss Stick(Dry wet universal 3 Pcs length 4.33inch and 3Pcs length 1.97inch)**shejinqiuyuan**£3.08**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GMHNRZBD) [**Sorcristy 2 Pcs Retractable Lip Brush for Lipstick Makeup Brushes with Cap**Sorcristy**£3.08**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GD7NMRYF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack Retractable Lip Brush for Lipstick Lipstick Brush Lip Liner Pencil Brushes Flat Lips Balm Applicator Travel Lipliner Brushes for Lipsticks Lipgloss Eyeshadow Travel**Zyghjort**£3.03**2.3★**▲ 358%**](https://www.amazon.co.uk/dp/B0GRW2TK6T) [**400 PCS Disposable Lip Brushes Lip Gloss Wands Applicators Disposable Makeup Applicator Brushes Flocked Tip Lipstick Applicator Bulk Pack for Beauty Salon & Home Use**StreamSafe**£5.87**4.2★**▲ 353%**](https://www.amazon.co.uk/dp/B0GXB395MY) [**Lip Brush for Lipstick 2PCS Lip Brushes Retractable Double-Ended Metal Handle with Sharp Tip and Rounded End for Lipstick Lip Gloss and Eyeshadow Application**ValueBargain**£3.65**5.0★**▲ 347%**](https://www.amazon.co.uk/dp/B0GSK5MV7R) [**Sorcristy 2 Pcs Retractable Lip Brush for Lipstick Makeup Brushes with Cap**Sorcristy**£3.08**4.6★**▲ 260%**](https://www.amazon.co.uk/dp/B0GD7NMRYF) [**Silicone Lip Brush 6 PCS Lip Gloss Brush Applicator Reusable Lip Brushes for Lipstick Balm Gloss Stick(Dry wet universal 3 Pcs length 4.33inch and 3Pcs length 1.97inch)**shejinqiuyuan**£3.08**4.7★**▲ 232%**](https://www.amazon.co.uk/dp/B0GMHNRZBD)
**~~View all trending →~~**
## **What buyers say about lip brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“not expensive either”*
**Quality-Overall**20%
*“These disposable brushes are excellent quality”*
**Brush Quality**16%
*“Very good brush, good quality”*
**Ease Of Use**14%
*“Useful & practical”*
**Advertised Vs Actual Product**5%
*“It does at it should”*
**Ease Of Cleaning**4%
*“Very handy and bristles keep clean because of lid and hidden brushes”*
**Ease Of Application**4%
*“These are really good disposable lipstick/gloss applicators”*
**Efficiency**3%
*“Worked well”*
**Material Quality**3%
*“It's useful and has a good material”*
**Recycle/Reuse**3%
*“Saves any wastage”*
### **What buyers complain about **
**Quality-Overall**30%
*“Poor quality”*
**Ease Of Application**20%
*“I am frustrated why one works successfully snapping into the lid and the other does not, all it does is fall apart making it hard to stop lipstick going all through my bag and applying”*
**Durability**10%
*“Not great, it feel apart when I opened it”*
**Size-Overall**10%
*“Small”*
**Strength**3%
*“They don't feel particularly robust”*
### **Top return reasons **
**Quality-Overall**25%
**Material Quality**13%
**Functionality-Overall**13%
**Compatibility-Overall**13%
**Size-Overall**13%
**Brush Quality**13%
**Defective Material/Parts**13%
## **Common questions**
- **Is lip brush profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 22 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the lip brush niche?**
- 19 brands and 22 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in lip brush?**
- Top complaints mined from reviews: Quality-Overall, Ease Of Application, Durability. The return rate is 0.1%.
- **When does demand for lip brush peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the lip brush niche?**
- Listings span £2.62–£5.87; the average listing price is £3.83 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.
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