---
title: "Lavender Spray — £96K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lavender-spray"
last_updated: "2026-08-09T21:50:37.558Z"
locale: en
meta:
description: "Niche score 53/100 · £96K/yr market · 138K searches/yr. Prices mostly outside the sweet spot ($2.54–$14.70) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £96K/yr market · 138K searches/yr. Prices mostly outside the sweet spot ($2.54–$14.70) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lavender Spray — £96K/yr Amazon UK Niche (2026) - Flapen"
---
# **lavender spray**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.54–$14.70) keeps it on the watch list.
Market size 24Growth 43Conversion 80Competition 72Returns 99Price range 0Avg price 23Brand share 54Review moat 36Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+14.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,868.4**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£96K**
£96K/yr · 138K searches
**Avg price**
**Bad****£8.43**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.54–£14.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lavender spray is a £96K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender spray market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£105K–£126K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#133**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**121**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 78%
**Open market**
**22%**
- Yardley26% - Feather & Down18% - Avon13% - Absolute Aromas11% - Aromafume5% - HomeGenie5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/lavender-spray/trend)
## **Top lavender spray search terms**
- **lavender spray**56K/yr+41.0%8.2% conv. - **yardley body spray**19K/yr-0.7%3.0% conv. - **lavender room spray**13K/yr-1.6%7.0% conv. - **lavender perfume**11K/yr-5.2%3.3% conv. - **yardley lavender**9K/yr-9.3%5.7% conv. - **lavender oil spray**7K/yr+43.3%8.4% conv. - **lavender perfume for women**6K/yr+30.5%3.7% conv. - **lavender body spray**6K/yr+1.1%3.7% conv. - **yardley body spray for women**3K/yr+7.7%3.0% conv. - **yardley english lavender**3K/yr-13.0%4.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/lavender-spray/search-terms)
## **Top lavender spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£12K16%£15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Feather & Down Lavender Pillow Spray 100 ml Sleep Spray with Calming Chamomile Essential Oils for Relaxation**Feather & Down**£4.61**4.4★15,867 rev](https://www.amazon.co.uk/dp/B0738CSVRS) [2**Avon Planet Spa Sleep Pillow Mist 100ml Relaxing Aroma Infused With French Lavender To Help With a Good Nights Sleep Cruelty Free**Avon**£3.65**4.4★1,984 rev](https://www.amazon.co.uk/dp/B0BSLNVV3F) [3**Absolute Aromas | Natural Lavender Room Spray with Pure Lavender Essential Oil - A Light Crisp and Calming Aroma - 100% Pure Natural Vegan Undiluted and Cruelty-Free 100ml**Absolute Aromas**£8.07**4.4★1,041 rev](https://www.amazon.co.uk/dp/B08G1PGGMV) [4**Yardley London English Lavender EDT/ Eau de Toilette Perfume 50 Milliliters**Yardley**£8.16**4.5★528 rev](https://www.amazon.co.uk/dp/B00V6D70LW) [5**HomeGenie - Fabric Freshener Spray - Lavender Scent 500ml - Fabric Spray for Bedding Laundry & Upholstery - Long-Lasting Non-Aerosol Freshener in a Recyclable Bottle**HomeGenie**£4.70**4.1★9 rev](https://www.amazon.co.uk/dp/B0FND484X1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yardley London Body Spray Collection 4 x 50ml Contemporary Deodorising Body Sprays Mini Mist Gift Set Includes Gardenia & Cassis Orchid & Vanilla Handy Bag Size Body Spray Set for Women**Yardley**£6.83**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FQCND9NR) [**HomeGenie - Fabric Freshener Spray - Lavender Scent 500ml - Fabric Spray for Bedding Laundry & Upholstery - Long-Lasting Non-Aerosol Freshener in a Recyclable Bottle**HomeGenie**£4.70**9 rev11mo ago](https://www.amazon.co.uk/dp/B0FND484X1) [**Yardley London English Rose Body Spray for Women Floral Body Mist Notes of Magnolia Violet & Classic Fresh Rose Scent Vegan & Cruelty Free Made in UK 95% Natural 6 x 75ml**Yardley**£9.30**16 rev1y ago](https://www.amazon.co.uk/dp/B0FHJ3PML7) [**Yardley London Body Fragrance Spray 75ml Pick Any 2 Long-Lasting Body Spray for Women 95% Naturally Derived Ingredients English Rose Lavender Violet Peach Lily Bluebell Magnolia Scents**Yardley**£7.98**85 rev1y ago](https://www.amazon.co.uk/dp/B0F76XBY7S) [**BIONOBLE Organic Lavender Water for Skin - Soothes Purifies and Balances - 100% of Natural Origin and Vegan Lavender Hydrosol for Acne-Prone Skin Body and Hair - Glass Bottle with Spray - 100ml**BIONOBLE**£8.17**4,290 rev1y ago](https://www.amazon.co.uk/dp/B0F67MHL3G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage**Revura**£5.07**4.5★**▲ 305%**](https://www.amazon.co.uk/dp/B0DKDJNXVT) [**HomeGenie - Fabric Freshener Spray - Lavender Scent 500ml - Fabric Spray for Bedding Laundry & Upholstery - Long-Lasting Non-Aerosol Freshener in a Recyclable Bottle**HomeGenie**£4.70**4.1★**▲ 250%**](https://www.amazon.co.uk/dp/B0FND484X1) [**Yardley London English Rose Body Spray for Women Floral Body Mist Notes of Magnolia Violet & Classic Fresh Rose Scent Vegan & Cruelty Free Made in UK 95% Natural 6 x 75ml**Yardley**£9.30**4.8★**▲ 95%**](https://www.amazon.co.uk/dp/B0FHJ3PML7) [**BIONOBLE Organic Lavender Water for Skin - Soothes Purifies and Balances - 100% of Natural Origin and Vegan Lavender Hydrosol for Acne-Prone Skin Body and Hair - Glass Bottle with Spray - 100ml**BIONOBLE**£8.17**4.5★**▲ 67%**](https://www.amazon.co.uk/dp/B0F67MHL3G) [**Feather & Down Pillow Spray Duo Sleep Gift Set with Lavender Mist and Breathe Well Blend Cruelty Free and Vegan Relaxation Gift Set**Feather & Down**£4.87**4.6★**▲ 65%**](https://www.amazon.co.uk/dp/B08HYNGN12)
**~~View all trending →~~**
## **What buyers say about lavender spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**58%
*“Lasting fragrance”*
**Value For Money**8%
*“Good Value”*
**Quality-Overall**8%
*“Excellent Product”*
**Sleep Quality**3%
*“Helps with my sleep”*
**Gifting Purpose**3%
*“Gift”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**2%
*“Easy to use”*
**Size-Overall**1%
*“Great size”*
**Durability**1%
*“Lasts a good while”*
**Efficiency**1%
*“Works great”*
### **What buyers complain about **
**Smell**39%
*“Awful scent”*
**Functionality-Overall**10%
*“Didn't work for me”*
**Value For Money**9%
*“Not great value”*
**Quality-Overall**5%
*“Cheap rubbish”*
**Durability**4%
*“Broken after couple of days”*
**Leak-Proof**3%
*“it's just a shame it arrived leaking”*
**Size-Overall**3%
*“Very small”*
**Product Condition**2%
*“I was sent a used”*
**Ingredients-Overall**2%
*“But no ingredients listed”*
**Natural Ingredients**2%
*“This is not a natural blend of oils”*
### **Top return reasons **
**Smell**45%
**Leak-Proof**18%
**Functionality-Overall**9%
**Size-Overall**4%
**Strength**3%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Product Condition**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is lavender spray profitable to sell on Amazon United Kingdom?**
- The niche generates £96K/yr across 43 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the lavender spray niche?**
- 20 brands and 121 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in lavender spray?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for lavender spray peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the lavender spray niche?**
- Listings span £2.54–£14.70; the average listing price is £8.43 (sweet spot $15–$100). The average incumbent carries 2,868 reviews — the moat a new listing must climb.
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