---
title: "Lavender Soap — £123K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lavender-soap"
last_updated: "2026-08-09T19:26:03.976Z"
locale: en
meta:
description: "Niche score 46/100 · £123K/yr market · 121K searches/yr · £6.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £123K/yr market · 121K searches/yr · £6.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavender Soap — £123K/yr Amazon UK Niche (2026) - Flapen"
---
# **lavender soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 61Conversion 98Competition 33Returns 100Price range 53Avg price 17Brand share 0Review moat 25Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+37.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****£1.69–£29.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£123K**
£123K/yr · 121K searches
**Review moat**
**Bad****4,723.84**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.00**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lavender soap is a £123K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender soap market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£90K–£120K**
- units × avg price
- **Conversion rate**
- **17.0%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- FAITH IN NATURE93% - Little Soap Company5% - BEE Zero Waste1% - B S C1%
## **Demand**
Weekly Amazon search volume, last 32 weeks — +37.3% search growth over the last 90 days.
5K3KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/lavender-soap/trend)
## **Top lavender soap search terms**
- **faith in nature soap**71K/yr+67.2%13.3% conv. - **faith in nature soap bar**14K/yr+38.4%12.2% conv. - **handmade soap**24K/yr-19.4%1.2% conv. - **natural soaps for women**5K/yr-26.1%3.6% conv. - **natural body soap**3K/yr-3.8%2.7% conv. - **hand made soap**4K/yr-6.6%1.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/lavender-soap/search-terms)
## **Top lavender soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£25K30%£37K40%£49K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Faith In Nature Natural Handmade Soap Gift Set Vegan and Cruelty Free No SLS or Parabens 3 x 100g**FAITH IN NATURE**£4.98**4.7★1,162 rev](https://www.amazon.co.uk/dp/B097F8YS4G) [2**Faith In Nature Aloe Vera Soap 100g (Packing May Vary)**FAITH IN NATURE**£1.79**4.6★1,320 rev](https://www.amazon.co.uk/dp/B003VN3I7K) [3**Faith In Nature Natural Coconut Hand Soap Bar Hydrating Vegan & Cruelty Free No SLS or Parabens 100g**FAITH IN NATURE**£2.05**4.6★10,476 rev](https://www.amazon.co.uk/dp/B00GY89LP2) [4**Faith In Nature Natural Dragon Fruit Hand Soap Bar Revitalising Vegan & Cruelty Free No SLS or Parabens 100g (Packing May Vary)**FAITH IN NATURE**£2.10**4.6★10,476 rev](https://www.amazon.co.uk/dp/B08BF8F2SV) [5**Faith In Nature Natural Lavender Hand Soap Bar Relaxing Vegan & Cruelty Free No SLS or Parabens 100g**FAITH IN NATURE**£1.83**4.6★10,476 rev](https://www.amazon.co.uk/dp/B002E2LR9K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Artisan Soap Mini Soap Bar Pack 8 Handmade Essential Oil Soaps with Shea Butter & Coconut Oil Gift Set (8 x 15g)**B S C**£8.11**157 rev1y ago](https://www.amazon.co.uk/dp/B0F29TB9G3) [**Handmade Natural Soap Bar Set | UK Artisan Cold Processed Vegan Soaps | Organic Cruelty-Free Palm Oil-Free | Essential Oil Scented | Floral Herbal & Citrus Soap Gift Set (Floral)**BEE Zero Waste**£11.86**29 rev1y ago](https://www.amazon.co.uk/dp/B0DW4FMXPX) [**Faith In Nature Natural Handmade Soap Gift Set Vegan and Cruelty Free No SLS or Parabens 3 x 100g**FAITH IN NATURE**£4.98**1,162 rev5y ago](https://www.amazon.co.uk/dp/B097F8YS4G) [**Faith In Nature Natural Wild Rose Hand Soap Bar Restoring Vegan & Cruelty Free No SLS or Parabens 100g**FAITH IN NATURE**£2.44**10,476 rev5y ago](https://www.amazon.co.uk/dp/B08LVBG5GG) [**Eco Warrior All Over Body Soap Bar | Body Face and Hand Bar Soap with Deeply Nourishing and Moisturising Shea Butter | Natural Eco Friendly Vegan Cruelty-Free | Free From SLS or Parabens | 100g**Little Soap Company**£2.38**412 rev5y ago](https://www.amazon.co.uk/dp/B08V893GST)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Faith In Nature Aloe Vera Soap 100g (Packing May Vary)**FAITH IN NATURE**£1.79**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B003VN3I7K) [**Faith In Nature Natural Aloe Vera Hand Soap Bar Box Set Rejuvenating Vegan & Cruelty Free No SLS or Parabens 18 x 100g**FAITH IN NATURE**£29.83**4.7★**▲ 56%**](https://www.amazon.co.uk/dp/B002MXFHAQ) [**Faith In Nature Natural Dragon Fruit Hand Soap Bar Revitalising Vegan & Cruelty Free No SLS or Parabens 100g (Packing May Vary)**FAITH IN NATURE**£2.10**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B08BF8F2SV) [**Faith In Nature Natural Coconut Hand Soap Bar Box Set Hydrating Vegan & Cruelty Free No SLS or Parabens 18 x 100g**FAITH IN NATURE**£28.60**4.7★**▲ 31%**](https://www.amazon.co.uk/dp/B00H7XEKV8) [**Faith In Nature Natural Wild Rose Hand Soap Bar Restoring Vegan & Cruelty Free No SLS or Parabens 100g**FAITH IN NATURE**£2.44**4.6★**▲ 25%**](https://www.amazon.co.uk/dp/B08LVBG5GG)
**~~View all trending →~~**
## **What buyers say about lavender soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**40%
*“a good gentle fragrance”*
**Quality-Overall**11%
*“EXCELLENT PRODUCT”*
**Value For Money**9%
*“Good price”*
**Lather**5%
*“Great lather”*
**Soft Feel**4%
*“gentle on skin”*
**Moist/Dry**3%
*“Long lasting moisturising soap”*
**Gifting Purpose**3%
*“good gift”*
**Cleansing**2%
*“This soap left me feeling clean”*
**Size-Overall**2%
*“just the right size 4 me”*
**Suitability Combination Skin**2%
*“It cleans the skin well”*
### **What buyers complain about **
**Smell**34%
*“Dont like smell”*
**Size-Overall**10%
*“Very very small”*
**Value For Money**5%
*“I little bit expensive than I usually buy”*
**Allergies**5%
*“Suffer with dry itchy skin”*
**Moist/Dry**4%
*“Makes skin feel a little dry”*
**Quality-Overall**3%
*“A score of 37/100 is regarded as poor”*
**Advertised Vs Actual Product**2%
*“very misleading”*
**Sensitivity-Overall**2%
*“Not suitable for sensitive skin”*
**Functionality-Overall**2%
*“No lathering”*
**Ingredients-Overall**2%
*“Palm Oil main ingredient”*
### **Top return reasons **
**Size-Overall**68%
**Ingredients-Overall**9%
**Weight Heavy**5%
**Advertised Vs Actual Product**5%
**Smell**5%
**Quality-Overall**5%
**Moist/Dry**5%
## **Common questions**
- **Is lavender soap profitable to sell on Amazon United Kingdom?**
- The niche generates £123K/yr across 19 tracked products. 90-day search growth is +37.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the lavender soap niche?**
- 4 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lavender soap?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the lavender soap niche?**
- Listings span £1.69–£29.83; the average listing price is £6.00 (sweet spot $15–$100). The average incumbent carries 4,724 reviews — the moat a new listing must climb.
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