---
title: "Lash Tape — £64K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lash-tape"
last_updated: "2026-08-09T19:25:05.293Z"
locale: en
meta:
description: "Niche score 52/100 · £64K/yr market · 70K searches/yr. Prices mostly outside the sweet spot ($2.71–$8.33) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £64K/yr market · 70K searches/yr. Prices mostly outside the sweet spot ($2.71–$8.33) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lash Tape — £64K/yr Amazon UK Niche (2026) - Flapen"
---
# **lash tape**
**Worth a look**
Shows searches that convert (18.7% search→purchase), but prices mostly outside the sweet spot ($2.71–$8.33) keeps it on the watch list.
Market size 16Growth 19Conversion 99Competition 46Returns 99Price range 0Avg price 14Brand share 75Review moat 76Quality gap 82
**Conversion**
**Incredible****18.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****479.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-12.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£64K**
£64K/yr · 70K searches
**Avg price**
**Bad****£4.91**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.71–£8.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, lash tape is a £64K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lash tape market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£61K–£74K**
- units × avg price
- **Conversion rate**
- **18.7%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **223 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**60%**
Top 20: 97%
**Top-5 click share**
**58%**
Top 20: 91%
**Open market**
**34%**
- Shonye18% - Aeuezxx13% - FYACCD12% - TUPARKA11% - Obeyalash7% - Horyue6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/lash-tape/trend)
## **Top lash tape search terms**
- **lash tape**43K/yr-11.2%17.2% conv. - **eyelash tape**16K/yr-11.2%14.9% conv. - **lash tape for eyelash extension**7K/yr-25.2%14.1% conv. - **eyelash tape for lash extensions**4K/yr-16.4%15.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/lash-tape/search-terms)
## **Top lash tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£10K20%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**4 Rolls False Eyelash Tape Pink Lash Tape Breathable & Micropore PE for Extensions 9M Each Roll**Shonye**£3.80**4.3★323 rev](https://www.amazon.co.uk/dp/B0B4Z7Q8X5) [2**Eyelash Tape 2 Rolls Eyelash Extension Tape Adhesive Lash Extension Tape Breathable Micropore Fabric Tape Eyelash Isolation Tape for Eyelash Extensions(Pink)**Aeuezxx**£2.75**4.3★147 rev](https://www.amazon.co.uk/dp/B0CDG26M95) [3**FYACCD Eyelash Tape 2 Rolls Eyelash Extension Tape Eyelashes Adhesive Tape for Eyelashes Extension DIY**FYACCD**£3.24**4.4★700 rev](https://www.amazon.co.uk/dp/B0B5RZJH4X) [4**TUPARKA 8 Rolls White Eyelash Tape Adhesive Eyelash Tapes Lash Tape for Eyelash Extension Supply 9M Each Roll**TUPARKA**£5.09**4.4★3,252 rev](https://www.amazon.co.uk/dp/B07PB1FBB5) [5**Horyue 2 Rolls White Lash Tape Breathable PE Eyelash Tape for Extensions Easy Tear Under Eye Tape for False Lashes and Professional Makeup Application (1.25cm Width 9m/Roll)**Horyue**£3.32**1.0★1 rev](https://www.amazon.co.uk/dp/B0GYSG1W84)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Horyue 2 Rolls White Lash Tape Breathable PE Eyelash Tape for Extensions Easy Tear Under Eye Tape for False Lashes and Professional Makeup Application (1.25cm Width 9m/Roll)**Horyue**£3.32**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GYSG1W84) [**EMEDA Silicone Lash Tape for Eyelash Extensions - Gel Eyelash Tape for Sensitive Skin to Make Up/Lips/Eye Shadow/DIY/Salon Easy Tear Microporous Breathable Lash Extension Tape 4 Rolls**EMEDA**£6.50**120 rev5mo ago](https://www.amazon.co.uk/dp/B0GKDJL9WT) [**4 Rolls Eyelash Tape Pink Adhesive Lash Tape for Eyelash Extension Breathable Micropore Fabric Tapes for Lash Extension 9M Each Roll**Sernvaloq**£3.43**5 rev9mo ago](https://www.amazon.co.uk/dp/B0FXGN8WZK) [**6 Rolls Eyelash Tape Eyelashes Extension Tape Breathable Micropore Fabric Lash Tapes 9m Each Roll Beauty Eyelash Ta-pe Eyelashes Isolation Tapes Easy to Tear Makeup Eye Lashes Tool**Maobeez**£3.66**5 rev12mo ago](https://www.amazon.co.uk/dp/B0FJM3W553) [**Nuqin Lash Tape 6Pcs Blue 6mx1.2cm Eyelash Tape for Eyelash Extension & Lash Extensions Breathable & Comfortable**Nuqin**£3.22**6 rev1y ago](https://www.amazon.co.uk/dp/B0DT6JV532)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Horyue 2 Rolls White Lash Tape Breathable PE Eyelash Tape for Extensions Easy Tear Under Eye Tape for False Lashes and Professional Makeup Application (1.25cm Width 9m/Roll)**Horyue**£3.32**1.0★**▲ 311%**](https://www.amazon.co.uk/dp/B0GYSG1W84) [**EMEDA Silicone Lash Tape for Eyelash Extensions - Gel Eyelash Tape for Sensitive Skin to Make Up/Lips/Eye Shadow/DIY/Salon Easy Tear Microporous Breathable Lash Extension Tape 4 Rolls**EMEDA**£6.50**4.3★**▲ 231%**](https://www.amazon.co.uk/dp/B0GKDJL9WT) [**8 Rolls Lash Extension Tape Adhesive Eyelash Tapes Breathable Micropore Fabric Makeup Medical Tape for Sensitive Skin False Eyelash Patch Supplies Makeup Wound Care9M Each Roll**Novstuf**£4.91**5.0★**▲ 121%**](https://www.amazon.co.uk/dp/B0DNYLZSJQ) [**4 Rolls Eyelash Tape Pink Adhesive Lash Tape for Eyelash Extension Breathable Micropore Fabric Tapes for Lash Extension 9M Each Roll**Sernvaloq**£3.43**4.6★**▲ 119%**](https://www.amazon.co.uk/dp/B0FXGN8WZK) [**Eyelash Tape Lift Tape Lash Extension Micropore Medical Tape for Eyelash Extensions Eyelash Makeup Tools (10 Rolls 0.5inch×9m)**syloripha**£4.85**4.4★**▲ 100%**](https://www.amazon.co.uk/dp/B0CSL8JJV2)
**~~View all trending →~~**
## **What buyers say about lash tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Great value for money”*
**Quality-Overall**23%
*“its high quality tape”*
**Adhesion/Stickiness**15%
*“it sticks to the skin really well well too”*
**Size-Overall**8%
*“Fit for purpose”*
**Ease Of Use**8%
*“Very handy and do the job”*
**Advertised Vs Actual Product**4%
*“Just what i needed”*
### **What buyers complain about **
**Adhesion/Stickiness**63%
*“Not sticky”*
**Quality-Overall**11%
*“the quality is really bad”*
**Material Quality**6%
*“Not silicone”*
**Eyelash Quality**3%
*“Not useful for lash extensions”*
**Ease Of Use**3%
*“I can't use any of them”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Strength**2%
*“Not as strong as other brands”*
### **Top return reasons **
**Adhesion/Stickiness**29%
**Size-Overall**21%
**Advertised Vs Actual Product**14%
**Quality-Overall**11%
**Texture/Consistency-Overall**7%
**Functionality-Overall**7%
**Grip**7%
**Moist/Dry**7%
**Defective Material/Parts**4%
## **Common questions**
- **Is lash tape profitable to sell on Amazon United Kingdom?**
- The niche generates £64K/yr across 28 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the lash tape niche?**
- 23 brands and 29 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in lash tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Material Quality. The return rate is 0.1%.
- **When does demand for lash tape peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the lash tape niche?**
- Listings span £2.71–£8.33; the average listing price is £4.91 (sweet spot $15–$100). The average incumbent carries 479 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)