---
title: "Search terms — lash serum - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lash-serum/search-terms"
last_updated: "2026-08-09T10:42:21.293Z"
locale: en
meta:
  description: "Niche score 66/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — lash serum - Flapen"
---

# **lash serum**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 83Growth 16Conversion 75Competition 59Returns 99Price range 84Avg price 79Brand share 79Review moat 25Quality gap 78

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£3.69–£89.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****£1.3M**

£1.3M/yr · 1.1M searches

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****£16.74**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,505.83**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-18.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms