---
title: "Lacoste Red — £361K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/lacoste-red"
last_updated: "2026-08-09T19:50:24.407Z"
locale: en
meta:
description: "Niche score 60/100 · £361K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £361K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lacoste Red — £361K/yr Amazon UK Niche (2026) - Flapen"
---
# **lacoste red**
**Worth a look**
Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 57Conversion 18Competition 96Returns 81Price range 86Avg price 95Brand share 38Review moat 24Quality gap 50
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Incredible****£35.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.21–£77.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+31.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£361K**
£361K/yr · 701K searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,547.52**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, lacoste red is a £361K/yr Amazon United Kingdom market (701K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lacoste red market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£355K–£444K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#668**
- **Page quality**
- **0%**
- **Prime**
- **66%**
- **Sponsored**
- **47%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**18%**
Top 20: 49%
**Open market**
**14%**
- Lacoste52% - Diesel10% - Tommy Hilfiger7% - Calvin Klein7% - BOSS5% - DKNY4% - Open — no brand owns it (13 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.1% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/lacoste-red/trend)
## **Top lacoste red search terms**
- **lacoste**148K/yr+4.6%0.3% conv. - **lacoste polo shirts mens**99K/yr+58.3%0.2% conv. - **lacoste t shirt mens**59K/yr+214.4%0.2% conv. - **diesel aftershave men**78K/yr+44.9%4.9% conv. - **diesel**68K/yr-14.8%0.6% conv. - **lacoste aftershave men**52K/yr+40.8%4.2% conv. - **diesel only the brave**36K/yr+21.0%5.2% conv. - **lacoste perfume for men**23K/yr+0.1%2.1% conv. - **diesel perfume men**17K/yr+5.1%2.3% conv. - **lacoste men**17K/yr-23.6%0.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/lacoste-red/search-terms)
## **Top lacoste red products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£7K4%£14K6%£22K8%£29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lacoste - Polo L.12.12 Original Fit Men - L1212**Lacoste**£62.61**4.4★7,251 rev](https://www.amazon.co.uk/dp/B002LU1HFY) [2**Lacoste - Polo L.12.12 Original Fit Men - L1212**Lacoste**£67.03**4.4★7,251 rev](https://www.amazon.co.uk/dp/B003UD0CPW) [3**Lacoste Bath Robe Cotton White One Size**Lacoste**£33.53**4.5★1,681 rev](https://www.amazon.co.uk/dp/B06X42DPGB) [4**Diesel Only The Brave Eau de Toilette Spray Perfume For Men Fresh Fragrance 50ml**Diesel**£25.67**4.7★14,626 rev](https://www.amazon.co.uk/dp/B002BLW0D6) [5**Lacoste - Polo L.12.12 Original Fit Men - L1212**Lacoste**£65.19**4.4★7,251 rev](https://www.amazon.co.uk/dp/B002LTWLUK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lacoste Mens Sports Polo Shirt Black L**Lacoste**£48.69**37 rev1y ago](https://www.amazon.co.uk/dp/B0D91SCYXQ) [**Lacoste L.12.12 Blanc Eau de Toilette 100 ml**Lacoste**£33.98**524 rev2y ago](https://www.amazon.co.uk/dp/B0CPT55PYH) [**Mens DKNY GIANTS - 3pk Black/White/Grey**DKNY**£15.95**3,903 rev4y ago](https://www.amazon.co.uk/dp/B09VY51P92) [**Diesel Watch for Men Master Chief Three Hand Movement 43 mm Gunmetal Stainless Steel Case with a Leather Strap DZ1964**Diesel**£57.19**3,974 rev4y ago](https://www.amazon.co.uk/dp/B098PRCRNB) [**Calvin Klein Mens Campus Polo Shirt - Burgundy - L**Calvin Klein**£23.76**4,388 rev5y ago](https://www.amazon.co.uk/dp/B08PZK2BKL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lacoste - Polo L.12.12 Original Fit Men - L1212**Lacoste**£57.35**4.4★**▲ 80%**](https://www.amazon.co.uk/dp/B07FQL9BVK) [**Lacoste - Polo L.12.12 Original Fit Men - L1212**Lacoste**£65.19**4.4★**▲ 79%**](https://www.amazon.co.uk/dp/B002LTWLUK) [**Lacoste - Polo L.12.12 Original Fit Men - L1212**Lacoste**£61.72**4.4★**▲ 76%**](https://www.amazon.co.uk/dp/B002LTY9F0) [**Lacoste - Polo L.12.12 Original Fit Men - L1212**Lacoste**£57.77**4.4★**▲ 74%**](https://www.amazon.co.uk/dp/B003XE4LN2) [**Lacoste Mens Sports Polo Shirt Black L**Lacoste**£48.69**4.2★**▲ 74%**](https://www.amazon.co.uk/dp/B0D91SCYXQ)
**~~View all trending →~~**
## **What buyers say about lacoste red**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**34%
*“Great smell”*
**Quality-Overall**21%
*“Absolute quality”*
**Value For Money**11%
*“Decent price”*
**Size-Overall**11%
*“Sizing spot on”*
**Durability**3%
*“Its very durable”*
**Comfort-Overall**3%
*“Extremely comfortable”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Gifting Purpose**2%
*“The perfect gift”*
**Color**2%
*“Nice colours also”*
**Material Quality**1%
*“The fabric is definitely cotton”*
### **What buyers complain about **
**Size-Overall**21%
*“I DIDN'T LIKE THE FIT”*
**Smell**12%
*“Has a weird smell like wee on the bottle”*
**Quality-Overall**9%
*“These t shirts are not made very well”*
**Durability**7%
*“And it doesn't last”*
**Shrinkage Resistance**7%
*“They shrink, don't buy”*
**Color**4%
*“Poor colour”*
**Advertised Vs Actual Product**4%
*“Misinformation”*
**Print Quality**3%
*“Letters have come off the front”*
**Thickness**3%
*“Thin”*
**Value For Money**3%
*“The price I feel is way to much for what you are getting I think your paying more for the fancy bottle than what's inside”*
### **Top return reasons **
**Size-Overall**70%
**Quality-Overall**4%
**Smell**4%
**Length**3%
**Color**3%
**Material Quality**2%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Gap/Hole**1%
**Thin**1%
## **Common questions**
- **Is lacoste red profitable to sell on Amazon United Kingdom?**
- The niche generates £361K/yr across 104 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +31.1%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the lacoste red niche?**
- 19 brands and 76 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in lacoste red?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 1.7%.
- **When does demand for lacoste red peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the lacoste red niche?**
- Listings span £7.21–£77.66; the average listing price is £35.53 (sweet spot $15–$100). The average incumbent carries 5,548 reviews — the moat a new listing must climb.
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