---
title: "Korean Sunscreen — £811K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/korean-sunscreen"
last_updated: "2026-08-09T19:50:10.331Z"
locale: en
meta:
description: "Niche score 51/100 · £811K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £811K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Korean Sunscreen — £811K/yr Amazon UK Niche (2026) - Flapen"
---
# **korean sunscreen**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 73Growth 59Conversion 46Competition 26Returns 100Price range 62Avg price 55Brand share 5Review moat 24Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£811K**
£811K/yr · 1.8M searches
**Price range**
**Good****£8.48–£25.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+34.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****£12.57**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,978.44**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, korean sunscreen is a £811K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **korean sunscreen market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£1.3M–£1.6M**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**124**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Beauty of Joseon85% - COSRX6% - ROUND LAB4% - Haruharu2% - JXMLTT2% - PURITO2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.8% search growth over the last 90 days.
100K60KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/korean-sunscreen/trend)
## **Top korean sunscreen search terms**
- **beauty of joseon**937K/yr-10.4%3.8% conv. - **beauty of joseon sunscreen**457K/yr+123.5%7.5% conv. - **korean sunscreen**109K/yr+116.3%4.0% conv. - **beauty of joseon spf**31K/yr+16.5%5.9% conv. - **korean spf**24K/yr+50.1%4.9% conv. - **haruharu wonder sunscreen**25K/yr+33.5%5.7% conv. - **round lab sunscreen**19K/yr+120.2%6.2% conv. - **purito sunscreen**17K/yr+109.5%10.5% conv. - **house of joseon**19K/yr+26.7%5.6% conv. - **beauty of joseon relief sun spf50+**8K/yr+260.4%9.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/korean-sunscreen/search-terms)
## **Top korean sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£81K20%£162K30%£243K40%£324K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beauty of Joseon Relief Sun Rice Probiotics SPF 50+ PA++++ Korean Sunscreen sunblock for Face Daily Sunscreen for Men Women Skincare 50ml**Beauty of Joseon**£9.87**4.6★12,225 rev](https://www.amazon.co.uk/dp/B09JVNZVH3) [2**Beauty of Joseon Relief Sun Aqua-Fresh SPF 50+ PA++++ Rice + B5 Lightweight Hydrating Sunscreen for Oily Sensitive Skin Fast Absorbing No White Cast Daily UV Protection Korean Skincare 50ml**Beauty of Joseon**£10.46**4.6★3,481 rev](https://www.amazon.co.uk/dp/B0DFMGBZ9Z) [3**Beauty of Joseon Relief Sun Set(2pack) (50ml 1.69fl.oz)**Beauty of Joseon**£19.90**4.6★12,225 rev](https://www.amazon.co.uk/dp/B0B5PJ41ZT) [4**COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml**COSRX**£9.55**4.5★1,995 rev](https://www.amazon.co.uk/dp/B0CYS776TR) [5**Beauty of Joseon Dynasty Cream Hydrating Face Moisturizer For Dry Sensitive Skin Korean Skincare For Men And Women 100Ml 3.38 Fl.Oz**Beauty of Joseon**£18.76**4.5★7,470 rev](https://www.amazon.co.uk/dp/B0CVKM5MMH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beauty of Joseon Glow Essentials SetRelief Sun + Dynasty Cream + Glow Serum | Daily Korean Skincare Kit**Beauty of Joseon**£25.84**57 rev3mo ago](https://www.amazon.co.uk/dp/B0GVXLC9LX) [**Relief Sun Organic Sunscreen SPF50+ Rice and Probiotics PA++++Korean Cream Care | Korean Skin for All Skin Types | UV Defens Nourishing Skin Protection 2Pcs**JXMLTT**£12.01**11 rev6mo ago](https://www.amazon.co.uk/dp/B0GFDB54TZ) [**Beauty of Joseon Dynasty Cream Hydrating Face Moisturizer For Dry Sensitive Skin Korean Skincare For Men And Women 100Ml 3.38 Fl.Oz**Beauty of Joseon**£18.76**7,470 rev1y ago](https://www.amazon.co.uk/dp/B0CVKM5MMH) [**Beauty of Joseon Relief Sun Aqua-Fresh SPF 50+ PA++++ Rice + B5 Lightweight Hydrating Sunscreen for Oily Sensitive Skin Fast Absorbing No White Cast Daily UV Protection Korean Skincare 50ml**Beauty of Joseon**£10.46**3,481 rev1y ago](https://www.amazon.co.uk/dp/B0DFMGBZ9Z) [**Beauty of Joseon Ground Rice and Honey Glow Mask 150ml for Radiant Skin**Beauty of Joseon**£10.72**3,853 rev1y ago](https://www.amazon.co.uk/dp/B0D4517144)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beauty of Joseon Glow Essentials SetRelief Sun + Dynasty Cream + Glow Serum | Daily Korean Skincare Kit**Beauty of Joseon**£25.84**4.6★**▲ 186%**](https://www.amazon.co.uk/dp/B0GVXLC9LX) [**Relief Sun Organic Sunscreen SPF50+ Rice and Probiotics PA++++Korean Cream Care | Korean Skin for All Skin Types | UV Defens Nourishing Skin Protection 2Pcs**JXMLTT**£12.01**3.5★**▲ 166%**](https://www.amazon.co.uk/dp/B0GFDB54TZ) [**COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml**COSRX**£9.55**4.5★**▲ 67%**](https://www.amazon.co.uk/dp/B0CYS776TR) [**Beauty of Joseon Relief Sun Rice Probiotics SPF 50+ PA++++ Korean Sunscreen sunblock for Face Daily Sunscreen for Men Women Skincare 50ml**Beauty of Joseon**£9.87**4.6★**▲ 32%**](https://www.amazon.co.uk/dp/B09JVNZVH3) [**PURITO SEOUL Daily Soft Touch Sunscreen 60ml SPF50+ PA++++ Ceramides Non White Cast Water-Resistant UVA & UVB Protection K-Beauty**PURITO**£10.46**4.6★**▲ 25%**](https://www.amazon.co.uk/dp/B0CYCBVBTR)
**~~View all trending →~~**
## **What buyers say about korean sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**13%
*“Good product for skin”*
**Quality-Overall**11%
*“Excellent product”*
**Weight Light**9%
*“It feels lightweight on the skin”*
**Moist/Dry**8%
*“dries quickly”*
**Soft Feel**8%
*“Makes my skin soft”*
**Value For Money**5%
*“Good Price”*
**Absorbency**5%
*“Easily absorbed”*
**Brightness/Shine/Glow**4%
*“a natural glow”*
**Suitability Dry Skin**4%
*“It moisturizes the skin well”*
**Texture/Consistency-Overall**3%
*“Smooth texture”*
### **What buyers complain about **
**Allergies**7%
*“Gave me a rash”*
**Suitability Dry Skin**6%
*“Not good for dry skin”*
**Moist/Dry**5%
*“is not very moisturising”*
**Smell**4%
*“Has a very strong unpleasant odour that Im not sure how to describe”*
**Adhesion/Stickiness**4%
*“Sticky face cream”*
**Skin Health**3%
*“Burnt skin after 20 mins sitting in the sun in garden”*
**Functionality-Overall**3%
*“doesn't come out the tube easily”*
**Oily/Greasy**3%
*“Oily skin do not get this”*
**Color**3%
*“Not white cast”*
**Value For Money**3%
*“Disappointed for price”*
### **Top return reasons **
**Motor Power**12%
**Functionality-Overall**11%
**Ingredients-Overall**8%
**Value For Money**7%
**Suitability Combination Skin**6%
**Oily/Greasy**5%
**Leak-Proof**5%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Size-Overall**4%
## **Common questions**
- **Is korean sunscreen profitable to sell on Amazon United Kingdom?**
- The niche generates £811K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the korean sunscreen niche?**
- 6 brands and 124 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in korean sunscreen?**
- Top complaints mined from reviews: Allergies, Suitability Dry Skin, Moist/Dry. The return rate is 0.1%.
- **When does demand for korean sunscreen peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the korean sunscreen niche?**
- Listings span £8.48–£25.84; the average listing price is £12.57 (sweet spot $15–$100). The average incumbent carries 5,978 reviews — the moat a new listing must climb.
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