---
title: "Korean Eye Cream — £396K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/korean-eye-cream"
last_updated: "2026-08-10T03:13:41.447Z"
locale: en
meta:
description: "Niche score 50/100 · £396K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £396K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Korean Eye Cream — £396K/yr Amazon UK Niche (2026) - Flapen"
---
# **korean eye cream**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 55Growth 61Conversion 79Competition 10Returns 99Price range 55Avg price 56Brand share 0Review moat 24Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+37.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****£12.77**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£395K**
£396K/yr · 393K searches
**Price range**
**Good****£8.86–£22.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,089.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, korean eye cream is a £396K/yr Amazon United Kingdom market (393K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **korean eye cream market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£319K–£383K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**103**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- medicube64% - Beauty of Joseon26% - AXIS-Y5% - TMYIOYC3% - Haruharu2%
## **Demand**
Weekly Amazon search volume, last 50 weeks — +37.8% search growth over the last 90 days.
13K8KSpike '25Black Friday '25Spike '26Prime Day '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/korean-eye-cream/trend)
## **Top korean eye cream search terms**
- **medicube eye cream**73K/yr+144.6%10.8% conv. - **beauty of joseon eye cream**126K/yr+1.5%6.8% conv. - **korean eye cream**50K/yr-22.3%4.4% conv. - **medicube eye**18K/yr+86.4%7.5% conv. - **beauty of joseon revive eye serum**19K/yr+32.9%10.6% conv. - **eye cream korean**19K/yr-9.1%4.0% conv. - **medicube eye serum**8K/yr+66.0%10.7% conv. - **anua eye cream**11K/yr+9.7%1.9% conv. - **medicine eye cream**5K/yr+202.7%10.5% conv. - **medicube deep lifting peptide eye cream**4K/yr+494.1%5.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/korean-eye-cream/search-terms)
## **Top korean eye cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£59K30%£119K45%£178K60%£237K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**£11.46**4.4★4,577 rev](https://www.amazon.co.uk/dp/B0DWMSM6Y9) [2**Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml 1fl.oz.**Beauty of Joseon**£11.31**4.4★19,271 rev](https://www.amazon.co.uk/dp/B0B45LL4DD) [3**medicube Eye Cream with Deep Reviving Peptide | Eye Treatment Serum with Multi Peptides Niacinamide & Squalane | Reduces Signs of Aging and FIne Lines | Korean Skincare 1.01 fl.oz**medicube**£11.44**4.5★1,452 rev](https://www.amazon.co.uk/dp/B09C19CGPF) [4**Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Peptide for Face Under Eyes Wrinkles Dark Circles Moisturizer Korean Skin Care 30 ml Pack of 2**Beauty of Joseon**£17.16**4.4★19,271 rev](https://www.amazon.co.uk/dp/B0CTC25796) [5**AXIS-Y Vegan Collagen Eye Serum with Triple Hyaluronic Acid & Peptides - K Beauty Roller for Dark Circles and Puffiness - Vegan Korean Skincare Eye Cream - 10ml/0.33 fl. oz.**AXIS-Y**£11.36**4.3★3,597 rev](https://www.amazon.co.uk/dp/B0CWPCX1D2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**medicube Eye Serum with Kojic Acid Turmeric | All-Day Brightening Eye Gel Serum | Refreshing Eye Care with Vitamin C Retinol & Caffeine | Hydrating & Cooling Formula | Korean Skincare 1.01 fl.oz**medicube**£11.52**852 rev3mo ago](https://www.amazon.co.uk/dp/B0FPBYP83F) [**Korean Beauty Revive Eye Serum Ginseng + Retinal Eye Cream for Dark Circles and Puffy Eyes Anti Wrinkle Eye Creams Anti Aging Under Eye Cream Eye Bags Remover for All Skin Types**TMYIOYC**£8.86**11 rev7mo ago](https://www.amazon.co.uk/dp/B0G7YWSQTF) [**medicube Deep Lifting Peptide Eye Cream For Face**medicube**£22.40**13 rev7mo ago](https://www.amazon.co.uk/dp/B0G4VQ3Q5M) [**medicube Eye Cream with Deep Reviving Peptide | Eye Treatment Serum with Multi Peptides Niacinamide & Squalane | Reduces Signs of Aging and FIne Lines | Korean Skincare 1.01 fl.oz**medicube**£11.44**1,452 rev10mo ago](https://www.amazon.co.uk/dp/B09C19CGPF) [**medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**£11.46**4,577 rev1y ago](https://www.amazon.co.uk/dp/B0DWMSM6Y9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**medicube Eye Serum with Kojic Acid Turmeric | All-Day Brightening Eye Gel Serum | Refreshing Eye Care with Vitamin C Retinol & Caffeine | Hydrating & Cooling Formula | Korean Skincare 1.01 fl.oz**medicube**£11.52**4.4★**▲ 132%**](https://www.amazon.co.uk/dp/B0FPBYP83F) [**medicube Eye Cream with Deep Reviving Peptide | Eye Treatment Serum with Multi Peptides Niacinamide & Squalane | Reduces Signs of Aging and FIne Lines | Korean Skincare 1.01 fl.oz**medicube**£11.44**4.5★**▲ 131%**](https://www.amazon.co.uk/dp/B09C19CGPF) [**medicube Deep Lifting Peptide Eye Cream For Face**medicube**£22.40**4.6★**▲ 131%**](https://www.amazon.co.uk/dp/B0G4VQ3Q5M) [**medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**£11.46**4.4★**▲ 58%**](https://www.amazon.co.uk/dp/B0DWMSM6Y9) [**Korean Beauty Revive Eye Serum Ginseng + Retinal Eye Cream for Dark Circles and Puffy Eyes Anti Wrinkle Eye Creams Anti Aging Under Eye Cream Eye Bags Remover for All Skin Types**TMYIOYC**£8.86**4.0★**— 4%**](https://www.amazon.co.uk/dp/B0G7YWSQTF)
**~~View all trending →~~**
## **What buyers say about korean eye cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“The price for the quality of product is brilliant”*
**Moist/Dry**14%
*“Very hydrating”*
**Value For Money**11%
*“Decent price”*
**Suitability Combination Skin**9%
*“This is a lovely range of skincare”*
**Soft Feel**8%
*“it makes you feel great”*
**Texture/Consistency-Overall**5%
*“Light texture”*
**Suitability Dry Skin**4%
*“Nice formula, I had no irritation and seems to have helped with hydration levels as my under eye skin was feeling quite dry and when the concealer broke up on it I realised my skin was too dry and flaky,”*
**Wrinkle**4%
*“Lovely cream,really does smooth out wrinkles”*
**Weight Light**3%
*“Its just a nice cream to use and is lightweight”*
**Symptom Reduction**3%
*“Amazing I love this soooo good miraculous results with the dark circles”*
### **What buyers complain about **
**Allergies**18%
*“Allergic reaction”*
**Functionality-Overall**14%
*“the pump does not work”*
**Motor Power**5%
*“Pump not working”*
**Suitability Dry Skin**5%
*“It burns my whole skin when applying”*
**Symptom Reduction**5%
*“For me, this one simply didn't deliver any noticeable results”*
**Sensitivity-Overall**4%
*“Not for sensitive eyes”*
**Quality-Overall**4%
*“I have yet to say whether the cream itself is any good”*
**Durability**3%
*“the pump broke day 2”*
**Side Effects**3%
*“Caused my underyes to go red and scaley”*
**Dispensing Mechanism**3%
*“Fault with dispenser”*
### **Top return reasons **
**Motor Power**39%
**Functionality-Overall**11%
**Value For Money**9%
**Leak-Proof**5%
**Product Condition**4%
**Ingredients-Overall**4%
**Advertised Vs Actual Product**3%
**Skin Health**3%
**Moist/Dry**3%
**Quality-Overall**3%
## **Common questions**
- **Is korean eye cream profitable to sell on Amazon United Kingdom?**
- The niche generates £396K/yr across 9 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +37.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the korean eye cream niche?**
- 5 brands and 103 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in korean eye cream?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Motor Power. The return rate is 0.1%.
- **What does it cost to enter the korean eye cream niche?**
- Listings span £8.86–£22.40; the average listing price is £12.77 (sweet spot $15–$100). The average incumbent carries 6,089 reviews — the moat a new listing must climb.
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