---
title: "Kivora Lipstick — £25K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/kivora-lipstick"
last_updated: "2026-08-09T22:15:45.056Z"
locale: en
meta:
description: "Niche score 60/100 · £25K/yr market · 28K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £25K/yr market · 28K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kivora Lipstick — £25K/yr Amazon UK Niche (2026) - Flapen"
---
# **kivora lipstick**
**Worth a look**
Shows a thin review moat (13 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 25Conversion 89Competition 83Returns 99Price range 13Avg price 23Brand share 84Review moat 99Quality gap 94
**Review moat**
**Incredible****13.15**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Growth**
**Okay****+0.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.31**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.04–£16.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£25K**
£25K/yr · 28K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, kivora lipstick is a £25K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kivora lipstick market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£21K–£25K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#624**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **100%**
- **Out of stock**
- **31.3%**
- **Avg brand age**
- **15 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**30 **
**Sellers**
**42**
**Top-5 brand share**
**51%**
Top 20: 93%
**Top-5 click share**
**32%**
Top 20: 76%
**Open market**
**43%**
- Generic21% - BliBlum11% - Yabzfal7% - Wenchrisdt6% - kyno6% - Juox5%
## **Top kivora lipstick search terms**
- **kivora lipstick**17K/yr+0.0%8.9% conv. - **kivora colour changing lipstick**6K/yr+0.0%9.4% conv. - **kivora signature lipstick**5K/yr+0.0%8.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/kivora-lipstick/search-terms)
## **Top kivora lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£7376%£1K9%£2K12%£3K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kivora Lipstick For Older Women Kivora Signature Lipstick PH Adjusting Lipsticks Transparent Colour Changing Lipsticks with Gold Foil Long-Lasting 24 Hours Hydration Deep Nourishment (1PC)**Generic**£4.81**2.5★5 rev](https://www.amazon.co.uk/dp/B0H4M6BWWP) [2**Kivora Signature Lipstick Kivora Colour Changing Lipstick PH Adjusting Lipsticks Mature Women Self Adjusting Lipsticks Honey Colours Long Lasting Lip stick for Older Women and Young Women (1PC)**BliBlum**£4.90**2.7★9 rev](https://www.amazon.co.uk/dp/B0GVN73DQK) [3**for Older Women and YoungWomen (2 Pcs)**Yabzfal**£8.39**3.7★12 rev](https://www.amazon.co.uk/dp/B0GSQPQ7Q2) [4**Colour Changing Lipstick 2026 NEW Lipstick PH Adjusting Lipsticks Clear to Pink with Gold Foil Long Lasting Lip stick for Older Women and Young Women (2PC)**Wenchrisdt**£9.24**4.0★13 rev](https://www.amazon.co.uk/dp/B0GS5CDJNG) [5**kivora Signature Lipstick 2026 True Tone ph Adjusting Lipstick Clear to Pink with Gold Foil Long Lasting 24 Hours Moisturizing for Women (2 pc)**kyno**£16.50**4.2★10 rev](https://www.amazon.co.uk/dp/B0GSRCYLWK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kivora Lipstick For Older Women Kivora Signature Lipstick PH Lipsticks Colour Changing Transparent Colour Changing Lipsticks with Gold Foil Deep Nourishment Long-Lasting 24 Hours Hydration1PC**Generic**£4.73**3 rev2w ago](https://www.amazon.co.uk/dp/B0H752NVTY) [**Kivora Lipstick 2026 NEW Kivora Signature Lipstick for Older Women PH Adjusting Colour Changing lip color Long Lasting Moisturizing Lip Stick with Gold Foil for Mature Women (1 Pcs)**aaiv**£10.87**2 rev1mo ago](https://www.amazon.co.uk/dp/B0H4VH87NP) [**Signature Lipstick Colour Changing Lipstick PH Adjusting Lipsticks Mature Women Self Adjusting Lipsticks Honey Colours Long Lasting Lip stick for Older Women and Young Women (2PC)**Xiaoguanlai**£12.95**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H4SJD4W3) [**Kivora Signature Lipstick Kivora Colour Changing Lipstick for Older Women PH Adaptive Long Lasting Lipsticks with Gold Foil for Mature Women (1)**Generic**£10.78**3 rev1mo ago](https://www.amazon.co.uk/dp/B0H4R9MH4M) [**Kivora Signature Lipstick PH Adaptive Colour Changing Lipsticks Kivora Lipstick for Older Women Long Lasting Lip Stick with Gold Foil for Mature Women (1)**SynthaFlora**£10.81**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H4RC2W79)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kivora Lipstick For Older Women Kivora Signature Lipstick PH Adjusting Lipsticks Transparent Colour Changing Lipsticks with Gold Foil Long-Lasting 24 Hours Hydration Deep Nourishment (1PC)**Generic**£4.81**2.5★**— 0%**](https://www.amazon.co.uk/dp/B0H4M6BWWP) [**Kivora Signature Lipstick Kivora Colour Changing Lipstick PH Adjusting Lipsticks Mature Women Self Adjusting Lipsticks Honey Colours Long Lasting Lip stick for Older Women and Young Women (1PC)**BliBlum**£4.90**2.7★**— 0%**](https://www.amazon.co.uk/dp/B0GVN73DQK) [**for Older Women and YoungWomen (2 Pcs)**Yabzfal**£8.39**3.7★**— 0%**](https://www.amazon.co.uk/dp/B0GSQPQ7Q2) [**Colour Changing Lipstick 2026 NEW Lipstick PH Adjusting Lipsticks Clear to Pink with Gold Foil Long Lasting Lip stick for Older Women and Young Women (2PC)**Wenchrisdt**£9.24**4.0★**— 0%**](https://www.amazon.co.uk/dp/B0GS5CDJNG) [**kivora Signature Lipstick 2026 True Tone ph Adjusting Lipstick Clear to Pink with Gold Foil Long Lasting 24 Hours Moisturizing for Women (2 pc)**kyno**£16.50**4.2★**— 0%**](https://www.amazon.co.uk/dp/B0GSRCYLWK)
**~~View all trending →~~**
## **What buyers say about kivora lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“the colour is incredible”*
**Moist/Dry**12%
*“Very moisturising”*
**Quality-Overall**9%
*“Just as good as high end products”*
**Soft Feel**7%
*“Lovely smooth to put on”*
**Value For Money**7%
*“Good price”*
**Advertised Vs Actual Product**4%
*“Does exactly what it says in the description”*
**Ease Of Application**4%
*“Feels very nice when applied”*
**Durability**3%
*“it does seem to stay on while”*
**Color Fading/Discoloration**2%
*“the color lasts all day”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Color**36%
*“Horrible colour”*
**Durability**17%
*“but after 2 days it split in 2”*
**Moist/Dry**6%
*“I didnt let it dry in between”*
**Value For Money**5%
*“It looks really expensive too”*
**Functionality-Overall**4%
*“Results were not what I expected”*
**Quality-Overall**3%
*“Not that great just a flimsy clear gel lipstick”*
**Smell**2%
*“An almost chemical smell”*
**Allergies**1%
*“it caused lumps on my lips”*
**Advertised Vs Actual Product**1%
*“Not what it should be”*
**Skin Health**1%
*“Bleeds into skin”*
### **Top return reasons **
**Color**32%
**Advertised Vs Actual Product**16%
**Functionality-Overall**13%
**Durability**11%
**Adhesion/Stickiness**5%
**Quality-Overall**4%
**Moist/Dry**3%
**Color Fading/Discoloration**3%
**Stain Resistance**2%
**Suitability Humid Weather**2%
## **Common questions**
- **Is kivora lipstick profitable to sell on Amazon United Kingdom?**
- The niche generates £25K/yr across 47 tracked products. 0 of 46 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the kivora lipstick niche?**
- 30 brands and 42 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in kivora lipstick?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.1%.
- **What does it cost to enter the kivora lipstick niche?**
- Listings span £4.04–£16.61; the average listing price is £8.31 (sweet spot $15–$100). The average incumbent carries 13 reviews — the moat a new listing must climb.
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