---
title: "Kids Lip Gloss — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/kids-lip-gloss"
last_updated: "2026-08-07T13:45:29.751Z"
locale: en
meta:
description: "Niche score 47/100 · £19K/yr market · 74K searches/yr · £5.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £19K/yr market · 74K searches/yr · £5.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kids Lip Gloss — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **kids lip gloss**
**Skip it**
Prices mostly outside the sweet spot ($1.27–$11.15) — this niche doesn't clear our bar today.
Market size 5Growth 37Conversion 56Competition 75Returns 99Price range 0Avg price 15Brand share 68Review moat 59Quality gap 35
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,135.85**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.50**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£19K**
£19K/yr · 74K searches
**Price range**
**Bad****£1.27–£11.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids lip gloss is a £19K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids lip gloss market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£17K–£22K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#236**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **88%**
- **Out of stock**
- **7.6%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**64%**
Top 20: 96%
**Top-5 click share**
**40%**
Top 20: 77%
**Open market**
**31%**
- Townley Girl28% - Lip Smacker14% - Essence Cosmetics9% - Baorder8% - Hello Kitty6% - FunnAura5%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — +9.3% search growth over the last 90 days.
5K3KBlack Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/kids-lip-gloss/trend)
## **Top kids lip gloss search terms**
- **kids lip gloss**29K/yr+8.4%4.6% conv. - **lip gloss kids**17K/yr+25.9%2.3% conv. - **lip gloss for kids**9K/yr+9.3%1.9% conv. - **kids lip gloss sets for girls**12K/yr-2.9%5.1% conv. - **kids lipgloss**4K/yr-11.1%5.4% conv. - **lip gloss set kids**2K/yr+13.5%2.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/kids-lip-gloss/search-terms)
## **Top kids lip gloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5806%£1K9%£2K12%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**essence BIRTHDAY BOMB shiny lipgloss natural shiny dewy shimmery (10ml)**Essence Cosmetics**£1.27**4.5★1,286 rev](https://www.amazon.co.uk/dp/B0DPJ3T84V) [2**Disney Princess 12 Piece Plant Based Lip Gloss Girls Party Favors First Makeup Set for Girl Perfect for Parties Sleepovers and Birthday Gifts Ages 3+ by Townley Girl**Townley Girl**£6.66**4.7★3,238 rev](https://www.amazon.co.uk/dp/B0D2684GH5) [3**Baorder 6Pcs Roll-On Lip Gloss Set Fruit Flavored Roll On Rollerball Lip Oil Transparent Plumping Lip Gloss Non Toxic Lip-Makeup Set**Baorder**£4.87**4.4★347 rev](https://www.amazon.co.uk/dp/B0CTTCPRVD) [4**Barbie 7 Piece Plant Based Lip Gloss Girls Party Favours First Makeup Set for Girl Perfect for Parties Sleepovers and Birthday Gifts Ages 3+ by Townley Girl**Townley Girl**£5.51**4.6★4,869 rev](https://www.amazon.co.uk/dp/B09XTZ98GS) [5**Hello Kitty Lip Gloss Set for Kids with Silicone Carry Case | 3 x 8ml Flavoured Lip Glosses | Strawberry Watermelon & Peach | Childrens Beauty Gift Set**Hello Kitty**£4.46**4.6★49 rev](https://www.amazon.co.uk/dp/B0FMSB1FDC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pink Bear Shape Strawberry Flavor Mini Lip Balm For Kids Kids Lip Balm Li-P Gloss For Girls Moisturising Li-P Bal-M Cute L-Ip Ba-Lm Keyring Portable Moisturize Care For Children Prevent Dryness&Crack**Pelirinn**£4.19**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GPVHRZBY) [**Gireatick 3pcs Lip Gloss Set with Cute Bracelet Designs Kids Tinted Non Toxic Lip Gloss High Shine & Moisturizing Long Lasting Wear Deep Hydrating Care and Repair Kit for Women and Girls**Gireatick**£8.47**4 rev7mo ago](https://www.amazon.co.uk/dp/B0G4VT3F16) [**7PCS Mini Hydrating Lip Oil Set Magic Colour Changing Long Lasting Lipgloss Fruit-Flavored Lip Care Kit & Tinted Lip Balm for Girls Lip Balm Multipack Tinted L/ip Ba/lm Moisturizing & Hydrating**VOAVIA**£4.28**4 rev8mo ago](https://www.amazon.co.uk/dp/B0G2RLCH22) [**FunnAura 4 Pcs Kids lip Gloss Set Roll On Glossy Lip Oil Set Fruity Flavors Moisturizing and Long Lasting for Women & Girl Lip Care**FunnAura**£4.99**4 rev10mo ago](https://www.amazon.co.uk/dp/B0FRHKNVX7) [**atnayo 4 Pcs Lip Gloss Sets for Teenage Girls and Women Mini Cute Lip Oil Gift Set for Kids**atnayo**£4.99**4 rev10mo ago](https://www.amazon.co.uk/dp/B0FP91KQG4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**essence BIRTHDAY BOMB shiny lipgloss natural shiny dewy shimmery (10ml)**Essence Cosmetics**£1.27**4.5★**▲ 440%**](https://www.amazon.co.uk/dp/B0DPJ3T84V) [**Pink Bear Shape Strawberry Flavor Mini Lip Balm For Kids Kids Lip Balm Li-P Gloss For Girls Moisturising Li-P Bal-M Cute L-Ip Ba-Lm Keyring Portable Moisturize Care For Children Prevent Dryness&Crack**Pelirinn**£4.19**5.0★**▲ 348%**](https://www.amazon.co.uk/dp/B0GPVHRZBY) [**Chupa Chups Lip Licking Lip Balm Collection 5 Assorted Flavors: Orange Pop Strawberry Swirl Melon Mix Pineapple Punch and Peach Pulp - Fun Flavored Lip Care Gift Set for Kids and Adults**Corsair Toiletries**£4.17**4.6★**▲ 279%**](https://www.amazon.co.uk/dp/B0FKCWV7CH) [**7PCS Mini Hydrating Lip Oil Set Magic Colour Changing Long Lasting Lipgloss Fruit-Flavored Lip Care Kit & Tinted Lip Balm for Girls Lip Balm Multipack Tinted L/ip Ba/lm Moisturizing & Hydrating**VOAVIA**£4.28**4.7★**▲ 278%**](https://www.amazon.co.uk/dp/B0G2RLCH22) [**Gireatick 3pcs Lip Gloss Set with Cute Bracelet Designs Kids Tinted Non Toxic Lip Gloss High Shine & Moisturizing Long Lasting Wear Deep Hydrating Care and Repair Kit for Women and Girls**Gireatick**£8.47**4.7★**▲ 152%**](https://www.amazon.co.uk/dp/B0G4VT3F16)
**~~View all trending →~~**
## **What buyers say about kids lip gloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**19%
*“Such a cute gift”*
**Smell**18%
*“very fruity smells”*
**Value For Money**13%
*“Good price”*
**Quality-Overall**13%
*“Good quality with nice Disney Princess graphics”*
**Moist/Dry**7%
*“Really nice and moisturizing as well”*
**Color**6%
*“actually the colours are pretty cute”*
**Brightness/Shine/Glow**4%
*“Lovely shine, looks nice on”*
**Advertised Vs Actual Product**3%
*“did the job”*
**Ease Of Use**3%
*“Quick and easy”*
**Size-Overall**2%
*“they are the perfect size”*
### **What buyers complain about **
**Size-Overall**14%
*“Its tiny”*
**Smell**11%
*“the scent is so overpowering”*
**Adhesion/Stickiness**6%
*“all the bottles were sticky”*
**Quality-Overall**5%
*“Medium quality”*
**Ease Of Application**5%
*“It makes a mess when applying to lips because its so runny”*
**Value For Money**5%
*“Too expensive for very small box”*
**Functionality-Overall**5%
*“Did not actually work”*
**Oily/Greasy**5%
*“missing a little oil”*
**Durability**4%
*“The only downside is that it doesn't last for ages”*
**Stretchability/Expandability/Elasticity**3%
*“I can't extend it”*
### **Top return reasons **
**Size-Overall**38%
**Quality-Overall**13%
**Leak-Proof**9%
**Gifting Purpose**6%
**Value For Money**5%
**Smell**4%
**Product Condition**4%
**Functionality-Overall**3%
**Certifications**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is kids lip gloss profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 48 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the kids lip gloss niche?**
- 26 brands and 66 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in kids lip gloss?**
- Top complaints mined from reviews: Size-Overall, Smell, Adhesion/Stickiness. The return rate is 0.2%.
- **When does demand for kids lip gloss peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the kids lip gloss niche?**
- Listings span £1.27–£11.15; the average listing price is £5.50 (sweet spot $15–$100). The average incumbent carries 1,136 reviews — the moat a new listing must climb.
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