---
title: "Reviews — kids deodorant - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/kids-deodorant/reviews"
last_updated: "2026-08-09T22:30:10.855Z"
locale: en
meta:
  description: "Niche score 49/100 · £85K/yr market · 153K searches/yr · £6.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £85K/yr market · 153K searches/yr · £6.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — kids deodorant - Flapen"
---

# **kids deodorant**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 21Growth 74Conversion 82Competition 42Returns 100Price range 6Avg price 18Brand share 5Review moat 24Quality gap 77

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+58.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,602.25**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£85K**

£85K/yr · 153K searches

**Avg price**

**Bad****£6.37**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.42–£15.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Reviews