---
title: "Kids Deodorant — £85K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/kids-deodorant"
last_updated: "2026-08-10T03:12:06.209Z"
locale: en
meta:
description: "Niche score 49/100 · £85K/yr market · 153K searches/yr · £6.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £85K/yr market · 153K searches/yr · £6.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kids Deodorant — £85K/yr Amazon UK Niche (2026) - Flapen"
---
# **kids deodorant**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 74Conversion 82Competition 42Returns 100Price range 6Avg price 18Brand share 5Review moat 24Quality gap 77
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+58.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,602.25**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£85K**
£85K/yr · 153K searches
**Avg price**
**Bad****£6.37**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.42–£15.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, kids deodorant is a £85K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids deodorant market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£64K–£80K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#161**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **90%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**1%**
- Salt Of the Earth51% - Scrubbington's27% - Fresh Monster14% - Preppy5% - Lycia2% - Spots & Stripes1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +58.0% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/kids-deodorant/trend)
## **Top kids deodorant search terms**
- **kids deodorant**47K/yr+64.1%7.1% conv. - **kids deodorant girls**18K/yr+45.7%8.7% conv. - **kids deodorant boys**18K/yr+48.5%7.0% conv. - **deodorant for kids**15K/yr+46.3%5.4% conv. - **natural deodorant for kids**9K/yr+54.6%7.2% conv. - **boys deodorant**8K/yr+60.9%3.9% conv. - **pit stop deodorant for kids**4K/yr+174.1%13.0% conv. - **scrubbingtons deodorant for kids**3K/yr+162.2%17.6% conv. - **girls deodorant**6K/yr+17.8%5.5% conv. - **childrens deodorant girls**4K/yr+49.6%9.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/kids-deodorant/search-terms)
## **Top kids deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£7K12%£10K16%£14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Salt of the Earth Natural Crystal Deodorant - Rock Chick for Kids - 90g**Salt Of the Earth**£5.24**4.3★9,981 rev](https://www.amazon.co.uk/dp/B00IZG8TF4) [2**Fresh Monster Natural Deodorant For Kids And Teens | Aluminum Free Paraben Free Hypoallergenic | Gummy Burst Scent (1.76Oz)**Fresh Monster**£10.90**4.6★7,383 rev](https://www.amazon.co.uk/dp/B08KHCK6CD) [3**Salt of the Earth - Natural Deodorant Roll On - Lavender & Vanilla - 100% Natural Origin Ingredients - Vegan -Suitable for Men Women & Kids - 75ml**Salt Of the Earth**£4.47**4.3★12,534 rev](https://www.amazon.co.uk/dp/B07BN1ZNBL) [4**Salt of the Earth - Natural Deodorant Roll On - Unscented - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml**Salt Of the Earth**£3.95**4.3★12,534 rev](https://www.amazon.co.uk/dp/B079MGZT6Q) [5**Scrubbingtons Pit Stop Kids Deodorant Natural Roll On For Children Teens. Made in UK 98% Natural Ingredients For Sensitive Skin. Paediatrician approved Aluminium & Alcohol Free Original 75ml x 2**Scrubbington's**£8.31**4.3★2,128 rev](https://www.amazon.co.uk/dp/B0844NF6WH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Preppy Daily Deodorant - 50g Kids Deodorant Gentle Everyday Deodorant Dermatologist and Paediatrician Approved AluminiumFree and ParabenFree Berry Dream Scent**Preppy**£7.68**30 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ3RH3D2) [**Preppy Daily Deodorant - 50g Kids Deodorant Gentle Everyday Deodorant Dermatologist and Paediatrician Approved AluminiumFree and ParabenFree Bahamas Coconut Scent**Preppy**£7.45**30 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ3S22MD) [**Scrubbingtons Pit Stop Kids Deodorant Natural Roll On For Children Teens. Made in UK 98% Natural Ingredients For Sensitive Skin. Paediatrician approved Aluminium & Alcohol Free Very Berry 75ml x 2**Scrubbington's**£8.33**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GHZ5Q8PR) [**Scrubbingtons Pit Stop Kids Deodorant Natural Roll On For Children Teens. Made in UK 98% Natural Ingredients For Sensitive Skin. Paediatrician approved Aluminium & Alcohol Free Very Berry 75ml**Scrubbington's**£5.82**23 rev9mo ago](https://www.amazon.co.uk/dp/B0FS22CR9H) [**Natural Deodorant For Kids And Teens Body Roll-On Deodorant For Children Soothes And Moisturisesfor Boys And Girls Fresh And Pleasant Prevent Dry Skin Suitable For Sensitive Skin (1PC)**xinxinyu**£3.42**3 rev11mo ago](https://www.amazon.co.uk/dp/B0FMRC5GDN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Preppy Daily Deodorant - 50g Kids Deodorant Gentle Everyday Deodorant Dermatologist and Paediatrician Approved AluminiumFree and ParabenFree Berry Dream Scent**Preppy**£7.68**3.9★**▲ 231%**](https://www.amazon.co.uk/dp/B0GQ3RH3D2) [**Preppy Daily Deodorant - 50g Kids Deodorant Gentle Everyday Deodorant Dermatologist and Paediatrician Approved AluminiumFree and ParabenFree Bahamas Coconut Scent**Preppy**£7.45**3.9★**▲ 229%**](https://www.amazon.co.uk/dp/B0GQ3S22MD) [**Natural Deodorant For Kids And Teens Body Roll-On Deodorant For Children Soothes And Moisturisesfor Boys And Girls Fresh And Pleasant Prevent Dry Skin Suitable For Sensitive Skin (1PC)**xinxinyu**£3.42**4.6★**▲ 222%**](https://www.amazon.co.uk/dp/B0FMRC5GDN) [**Scrubbingtons Pit Stop Kids Deodorant Natural Roll On For Children Teens. Made in UK 98% Natural Ingredients For Sensitive Skin. Paediatrician approved Aluminium & Alcohol Free Very Berry 75ml x 2**Scrubbington's**£8.33**3.5★**▲ 113%**](https://www.amazon.co.uk/dp/B0GHZ5Q8PR) [**Scrubbingtons Pit Stop Kids Deodorant Natural Roll On For Children Teens. Made in UK 98% Natural Ingredients For Sensitive Skin. Paediatrician approved Aluminium & Alcohol Free Coconut 75ml**Scrubbington's**£5.78**4.3★**▲ 91%**](https://www.amazon.co.uk/dp/B0FS222WCY)
**~~View all trending →~~**
## **What buyers say about kids deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“The scent is light”*
**Quality-Overall**9%
*“high feedback on it”*
**Allergies**5%
*“No irritation”*
**Ease Of Use**5%
*“Easy roll on”*
**Value For Money**5%
*“the price is very good”*
**Durability**4%
*“it holds up well throughout the day for normal activity”*
**Efficiency**4%
*“Works very well”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Moist/Dry**3%
*“Keep dry”*
**Soft Feel**2%
*“Gentle”*
### **What buyers complain about **
**Smell**19%
*“Horrible chemical smell to it”*
**Functionality-Overall**14%
*“Does not do the job”*
**Allergies**10%
*“Still gives me a rash”*
**Durability**6%
*“Does last 5 months”*
**Moist/Dry**6%
*“It goes on a bit wet”*
**Value For Money**4%
*“Not worth it”*
**Natural Ingredients**3%
*“Unfortunately isn't as good and natural as they state as it has caused my son irritation and rash”*
**Advertised Vs Actual Product**2%
*“Does not do what it promises”*
**Quality-Overall**2%
*“Poor quality deodorant”*
**Skin Health**2%
*“Burned skin”*
### **Top return reasons **
**Smell**31%
**Product Condition**12%
**Leak-Proof**8%
**Defective Material/Parts**8%
**Quality-Overall**8%
**Ease Of Application**8%
**Compatibility-Overall**8%
**Hard Feel**4%
**Functionality-Overall**4%
**Ease Of Use**4%
## **Common questions**
- **Is kids deodorant profitable to sell on Amazon United Kingdom?**
- The niche generates £85K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +58.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the kids deodorant niche?**
- 7 brands and 28 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in kids deodorant?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.1%.
- **When does demand for kids deodorant peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the kids deodorant niche?**
- Listings span £3.42–£15.77; the average listing price is £6.37 (sweet spot $15–$100). The average incumbent carries 5,602 reviews — the moat a new listing must climb.
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