---
title: "Products — kevin murphy hair products - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/kevin-murphy-hair-products/products"
last_updated: "2026-08-09T20:17:38.171Z"
locale: en
meta:
  description: "Niche score 51/100 · £124K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £124K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — kevin murphy hair products - Flapen"
---

# **kevin murphy hair products**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 28Growth 17Conversion 51Competition 80Returns 99Price range 91Avg price 95Brand share 0Review moat 72Quality gap 45

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£26.62**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£11.05–£83.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Review moat**

**Good****613.82**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£124K**

£124K/yr · 114K searches

**Growth**

**Bad****-16.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products