---
title: "Kevin Murphy Hair Products — £124K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/kevin-murphy-hair-products"
last_updated: "2026-08-09T18:47:45.993Z"
locale: en
meta:
description: "Niche score 51/100 · £124K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £124K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kevin Murphy Hair Products — £124K/yr Amazon UK Niche (2026) - Flapen"
---
# **kevin murphy hair products**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 28Growth 17Conversion 51Competition 80Returns 99Price range 91Avg price 95Brand share 0Review moat 72Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£26.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£11.05–£83.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****613.82**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£124K**
£124K/yr · 114K searches
**Growth**
**Bad****-16.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, kevin murphy hair products is a £124K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kevin murphy hair products market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£133K–£160K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#988**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **41%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**1 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 82%
**Open market**
**0%**
- KEVIN.MURPHY100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — -16.5% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/kevin-murphy-hair-products/trend)
## **Top kevin murphy hair products search terms**
- **kevin murphy hair products**58K/yr-9.4%2.7% conv. - **kevin murphy**31K/yr-21.6%3.5% conv. - **kevin murphy shampoo**21K/yr-30.6%7.3% conv. - **kevin murphy conditioner**4K/yr+5.3%12.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/kevin-murphy-hair-products/search-terms)
## **Top kevin murphy hair products products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£7K9%£11K12%£15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kevin Murphy FREE.HOLD 100g**KEVIN.MURPHY**£26.37**4.6★1,611 rev](https://www.amazon.co.uk/dp/B011SFW486) [2**Kevin Murphy Angel Wash Shampoo**KEVIN.MURPHY**£24.42**4.1★1,201 rev](https://www.amazon.co.uk/dp/B000P0IDYU) [3**Kevin Murphy - Blonde.Angel Wash Shampoo 250 ml**KEVIN.MURPHY**£20.65**4.6★125 rev](https://www.amazon.co.uk/dp/B09PGLS2L4) [4**Kevin Murphy Plumping Wash Densifying Shampoo 250ml**KEVIN.MURPHY**£27.14**4.5★1,457 rev](https://www.amazon.co.uk/dp/B00KQXIJB8) [5**Kevin Murphy Young Again 3.4 Ounce**KEVIN.MURPHY**£28.23**4.6★1,142 rev](https://www.amazon.co.uk/dp/B005K0T4OI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kevin Murphy Smooth Again Wash Shampoo 250ml**KEVIN.MURPHY**£24.38**17 rev2y ago](https://www.amazon.co.uk/dp/B0C63QYF5V) [**Kevin Murphy Hydrate-Me.Rinse (Kakadu Plum Infused Moisture Delivery System - 240ml for Coloured Hair)**KEVIN.MURPHY**£24.13**25 rev3y ago](https://www.amazon.co.uk/dp/B07DDKXRND) [**Kevin Murphy Everlasting Colour Wash 250 ml**KEVIN.MURPHY**£25.58**266 rev3y ago](https://www.amazon.co.uk/dp/B0B12WSHDP) [**KEVIN MURPHY Product for Daily Use**KEVIN.MURPHY**£27.22**104 rev3y ago](https://www.amazon.co.uk/dp/B0BKMZQ5RF) [**Kevin Murphy Night Rider Texture Paste 100g**KEVIN.MURPHY**£24.80**972 rev4y ago](https://www.amazon.co.uk/dp/B09S3W4D21)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kevin Murphy FREE.HOLD 100g**KEVIN.MURPHY**£26.37**4.6★**▲ 162%**](https://www.amazon.co.uk/dp/B011SFW486) [**Kevin Murphy Angel Wash Shampoo**KEVIN.MURPHY**£24.42**4.1★**▲ 158%**](https://www.amazon.co.uk/dp/B000P0IDYU) [**Kevin Murphy Hydrate-Me Rinse 250ml**KEVIN.MURPHY**£23.78**4.5★**▲ 152%**](https://www.amazon.co.uk/dp/B003BWVELI) [**Kevin Murphy Plumping Wash Densifying Shampoo 250ml**KEVIN.MURPHY**£27.14**4.5★**▲ 119%**](https://www.amazon.co.uk/dp/B00KQXIJB8) [**Kevin Murphy - Smooth.Again Rinse Conditioner 250 ml**KEVIN.MURPHY**£23.54**4.4★**▲ 109%**](https://www.amazon.co.uk/dp/B01MD2FGRR)
**~~View all trending →~~**
## **What buyers say about kevin murphy hair products**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“good quality hair product”*
**Smell**14%
*“Very good conditioner, smells amazing and adds body”*
**Value For Money**10%
*“Value for money”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Hair Styling**5%
*“Great hair product”*
**Efficiency**4%
*“Efficient”*
**Durability**4%
*“Last bottle lasted over a year”*
**Brightness/Shine/Glow**3%
*“Very shiny”*
**Color**3%
*“As an older lady with naturally blonde/ grey hair this really enhances my colour”*
**Strength**3%
*“It's very effective”*
### **What buyers complain about **
**Value For Money**36%
*“Its expensive”*
**Leak-Proof**22%
*“Dreadful bottle leaks everywhere”*
**Suitability Short Hair**9%
*“Slightly disappointed with the product I thought it would give my hair body”*
**Moist/Dry**6%
*“The product was dry”*
**Size-Overall**6%
*“Read the small print”*
**Ethical Trade/Fair Trade**3%
*“This is a scam”*
**Hair Related**3%
*“Slightly disappointed with the product I thought it would give my hair body”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Adhesion/Stickiness**17%
**Ease Of Use**17%
**Certifications**17%
**Smell**8%
**Hair Related**8%
## **Common questions**
- **Is kevin murphy hair products profitable to sell on Amazon United Kingdom?**
- The niche generates £124K/yr across 39 tracked products. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the kevin murphy hair products niche?**
- 1 brands and 90 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kevin murphy hair products?**
- Top complaints mined from reviews: Value For Money, Leak-Proof, Suitability Short Hair. The return rate is 0.1%.
- **What does it cost to enter the kevin murphy hair products niche?**
- Listings span £11.05–£83.35; the average listing price is £26.62 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)