---
title: "Trend — keratin oil - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/keratin-oil/trend"
last_updated: "2026-08-09T20:01:24.971Z"
locale: en
meta:
  description: "Niche score 42/100 · £173K/yr market · 208K searches/yr · £9.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £173K/yr market · 208K searches/yr · £9.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — keratin oil - Flapen"
---

# **keratin oil**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 25Conversion 83Competition 25Returns 99Price range 36Avg price 28Brand share 0Review moat 61Quality gap 50

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,070.21**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£3.31–£21.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£173K**

£173K/yr · 208K searches

**Avg price**

**Okay****£9.30**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+0.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend