---
title: "Trend — keratin hair treatment - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/keratin-hair-treatment/trend"
last_updated: "2026-08-09T20:17:57.250Z"
locale: en
meta:
  description: "Niche score 59/100 · £552K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £552K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — keratin hair treatment - Flapen"
---

# **keratin hair treatment**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 62Growth 27Conversion 54Competition 48Returns 99Price range 85Avg price 95Brand share 39Review moat 38Quality gap 83

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£25.18**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£3.77–£91.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£552K**

£552K/yr · 491K searches

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,712.43**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+1.9%**

90-day search growth — must beat 0% to launch

## Trend