---
title: "Keracare Shampoo — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/keracare-shampoo"
last_updated: "2026-08-06T19:34:01.619Z"
locale: en
meta:
description: "Niche score 42/100 · £30K/yr market · 52K searches/yr · £8.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £30K/yr market · 52K searches/yr · £8.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Keracare Shampoo — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **keracare shampoo**
**Skip it**
Prices mostly outside the sweet spot ($5.70–$14.06) — this niche doesn't clear our bar today.
Market size 7Growth 24Conversion 71Competition 66Returns 100Price range 0Avg price 24Brand share 2Review moat 61Quality gap 55
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,071.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.77**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£30K**
£30K/yr · 52K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£5.70–£14.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, keracare shampoo is a £30K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keracare shampoo market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£26K–£35K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#722**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**60**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 96%
**Open market**
**0%**
- KeraCare76% - Avlon9% - Avalon7% - KERACARE4% - Curlessence2% - Keracare Natural Textures1%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -1.3% search growth over the last 90 days.
1K750Prime Day '25Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/keracare-shampoo/trend)
## **Top keracare shampoo search terms**
- **keracare**29K/yr+5.5%5.1% conv. - **keracare shampoo**14K/yr-10.5%7.1% conv. - **kera care**6K/yr-8.5%4.8% conv. - **avlon**2K/yr+3.8%0.8% conv. - **keracare shampoo and conditioner**2K/yr-14.5%6.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/keracare-shampoo/search-terms)
## **Top keracare shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£2K12%£4K16%£5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KeraCare Hydrating Detangling Shampoo- Dry Damaged & Curly Hair 32oz**KeraCare**£13.17**4.6★2,203 rev](https://www.amazon.co.uk/dp/B007HNKIG4) [2**KeraCare Oil Moisturizer with Jojoba Oil (8 oz)**KeraCare**£7.48**4.2★1,576 rev](https://www.amazon.co.uk/dp/B002BEM3B2) [3**KeraCare Humecto Crème Conditioner- Deep Moisturising 16oz**KeraCare**£11.09**4.1★47 rev](https://www.amazon.co.uk/dp/B00NIA8Y7U) [4**Avlon KeraCare Natural Textures Leave-In Conditioner - CONDITION - 2-474ml**Avalon**£8.67**4.2★974 rev](https://www.amazon.co.uk/dp/B0075CJXHW) [5**Keracare Dry&Itchy Scalp Moisturizing Shampoo + Conditioner 8ozCombo Set**KeraCare**£14.06**4.5★1,533 rev](https://www.amazon.co.uk/dp/B004GAKOBA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KeraCare Curl Essence Moisturizing Shampoo- Gently Cleanses & Hydrates 12oz**Curlessence**£6.91**99 rev7y ago](https://www.amazon.co.uk/dp/B08FHX4JPP) [**KeraCare Edge Tamer- for Sleek Hairlines & Flyaway Control 2.3oz**KeraCare**£6.74**198 rev10y ago](https://www.amazon.co.uk/dp/B0149KHP18) [**Avlon KeraCare Natural Textures Cleansing Crème Shampoo 1 240ml/8 fl. oz.**Keracare Natural Textures**£8.37**49 rev11y ago](https://www.amazon.co.uk/dp/B00H3251HA) [**Avlon KeraCare 1st Lather Shampoo(Sulfate-Free) 8oz/240ml**Avlon**£6.57**107 rev11y ago](https://www.amazon.co.uk/dp/B00KIWL0IG) [**KeraCare Humecto Crème Conditioner- Deep Moisturising 16oz**KeraCare**£11.09**47 rev11y ago](https://www.amazon.co.uk/dp/B00NIA8Y7U)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KeraCare Intensive Restorative Masque- Deep Repair Treatment 8oz**KeraCare**£12.69**4.4★**▲ 130%**](https://www.amazon.co.uk/dp/B00CV7EUVU) [**KeraCare Humecto Crème Conditioner- Deep Moisturising 16oz**KeraCare**£11.09**4.1★**▲ 63%**](https://www.amazon.co.uk/dp/B00NIA8Y7U) [**KeraCare NaturalTextures Butter Cream- Defines Curls & Coils 8oz**Avlon**£9.01**4.5★**▲ 31%**](https://www.amazon.co.uk/dp/B0054Y2D2A) [**Avlon KeraCare 1st Lather Shampoo(Sulfate-Free) 8oz/240ml**KeraCare**£6.37**4.4★**▲ 27%**](https://www.amazon.co.uk/dp/B000VXG3XY) [**KeraCare Curl Essence Moisturizing Shampoo- Gently Cleanses & Hydrates 12oz**Curlessence**£6.91**4.5★**▲ 22%**](https://www.amazon.co.uk/dp/B08FHX4JPP)
**~~View all trending →~~**
## **What buyers say about keracare shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“It had good reviews which is why I am surprised”*
**Moist/Dry**18%
*“Very hydrating the best”*
**Smell**7%
*“smells nice”*
**Efficiency**5%
*“very effective”*
**Soft Feel**5%
*“I love the cream, it's creamy”*
**Hair Styling**4%
*“Part of my normal hair care routine”*
**Suitability Curly Hair**4%
*“The best hair conditioner for thick curly hair”*
**Hair Growth**2%
*“Best shampoo to help straighten hair after a wash”*
**Suitability Colored Hair**2%
*“Great product for black 4c hair”*
**Suitability Humid Weather**2%
*“Helps keep out the humidity”*
### **What buyers complain about **
**Smell**15%
*“doesnt smell the best”*
**Hair Related**10%
*“My hair came out in the worst tangled mess I had to go back and re wash it”*
**Allergies**6%
*“I have an itchy scalp”*
**Texture/Consistency-Overall**6%
*“The consistency is not like the original product”*
**Leak-Proof**6%
*“Unsealed sealed item”*
**Advertised Vs Actual Product**6%
*“Product has changed”*
**Suitability Straight Hair**6%
*“Product Is Water Base so unwanted for me as Hair is Straightned”*
**Suitability Short Hair**5%
*“Either way, it will not be going in my hair”*
**Color**3%
*“The colour of the shampoo was also not the correct colour”*
**Ease Of Application**3%
*“Can 'Feel' as though 'Heavy' when applying”*
## **Common questions**
- **Is keracare shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 24 tracked products. 90-day search growth is -1.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the keracare shampoo niche?**
- 6 brands and 60 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in keracare shampoo?**
- Top complaints mined from reviews: Smell, Hair Related, Allergies. The return rate is 0.1%.
- **When does demand for keracare shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the keracare shampoo niche?**
- Listings span £5.70–£14.06; the average listing price is £8.77 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.
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