---
title: "Search terms — k18 dry shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/k18-dry-shampoo/search-terms"
last_updated: "2026-08-07T16:00:44.697Z"
locale: en
meta:
  description: "Niche score 57/100 · £716K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £716K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — k18 dry shampoo - Flapen"
---

# **k18 dry shampoo**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 23Conversion 86Competition 49Returns 100Price range 73Avg price 84Brand share 0Review moat 25Quality gap 78

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£18.61**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£1.63–£51.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£716K**

£716K/yr · 394K searches

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,072.63**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms