---
title: "Joy Perfume By Dior — £0/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/joy-perfume-by-dior"
last_updated: "2026-08-06T17:45:16.179Z"
locale: en
meta:
description: "Niche score 36/100 · £0/yr market · 8K searches/yr · £49.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £0/yr market · 8K searches/yr · £49.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Joy Perfume By Dior — £0/yr Amazon UK Niche (2026) - Flapen"
---
# **joy perfume by dior**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 31Conversion 0Competition 4Returns 93Price range 92Avg price 93Brand share 0Review moat 86Quality gap 75
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£49.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.44–£90.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****280.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£0**
£0/yr · 8K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, joy perfume by dior is a £0/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **joy perfume by dior market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£12K–£25K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#966**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **43%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **109 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Dior71% - Jean Patou19% - Amour Scents10% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — +5.0% search growth over the last 90 days.
900700Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/joy-perfume-by-dior/trend)
## **Top joy perfume by dior products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£020%£030%£040%£0101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dior Joy Edp Spray 90ml**Dior**£90.54**4.5★814 rev](https://www.amazon.co.uk/dp/B07GPSHMHK) [2**Dior Perfume - 50ml 3348901419086**Dior**£75.11**4.6★463 rev](https://www.amazon.co.uk/dp/B07GPW7CVG) [3**Christian Dior Christian Joy By Intense Eau De Parfum Spray 50 ml 3348901487511**Dior**£73.71**4.5★293 rev](https://www.amazon.co.uk/dp/B07W57P7WV) [4**Joy - Inspired Alternative Perfume Extrait De Parfum Fragrance For Women - Delight (50ml)**Amour Scents**£12.44**3.3★24 rev](https://www.amazon.co.uk/dp/B0CB1VKN49) [5**Jean Patou Joy Woman Eau de Toilette Spray 30 ml Pack of 1 (1 x 30 ml)**Jean Patou**£29.98**4.4★177 rev](https://www.amazon.co.uk/dp/B000VONA5C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Joy - Inspired Alternative Perfume Extrait De Parfum Fragrance For Women - Delight (50ml)**Amour Scents**£12.44**24 rev4y ago](https://www.amazon.co.uk/dp/B0CB1VKN49) [**Christian Dior Christian Joy By Intense Eau De Parfum Spray 50 ml 3348901487511**Dior**£73.71**293 rev6y ago](https://www.amazon.co.uk/dp/B07W57P7WV) [**Dior Joy Edp Spray 90ml**Dior**£90.54**814 rev7y ago](https://www.amazon.co.uk/dp/B07GPSHMHK) [**Dior Perfume - 50ml 3348901419086**Dior**£75.11**463 rev7y ago](https://www.amazon.co.uk/dp/B07GPW7CVG) [**Jean Patou Joy Eau De Toilette 30ml**Jean Patou**£28.45**177 rev13y ago](https://www.amazon.co.uk/dp/B00HT5IVOG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jean Patou Joy Eau De Toilette 30ml**Jean Patou**£28.45**4.4★**▲ 176%**](https://www.amazon.co.uk/dp/B00HT5IVOG) [**Jean Patou Joy Eau de Toilette 30ml**Jean Patou**£37.56**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B000XECYMA) [**Joy - Inspired Alternative Perfume Extrait De Parfum Fragrance For Women - Delight (50ml)**Amour Scents**£12.44**3.3★**▲ 52%**](https://www.amazon.co.uk/dp/B0CB1VKN49) [**Dior Perfume - 50ml 3348901419086**Dior**£75.11**4.6★**▲ 19%**](https://www.amazon.co.uk/dp/B07GPW7CVG) [**Dior Joy Edp Spray 90ml**Dior**£90.54**4.5★**— 2%**](https://www.amazon.co.uk/dp/B07GPSHMHK)
**~~View all trending →~~**
## **What buyers say about joy perfume by dior**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**100%
*“Beautiful perfume”*
### **What buyers complain about **
**Smell**88%
*“Not the pleasant smell I was expecting”*
**Color**13%
*“the colour was not the beautiful vibrant pink I was expecting”*
### **Top return reasons **
**Smell**83%
**Product Condition**8%
**Color**4%
**Durability**4%
## **Common questions**
- **Is joy perfume by dior profitable to sell on Amazon United Kingdom?**
- The niche generates £0/yr across 7 tracked products. 90-day search growth is +5.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the joy perfume by dior niche?**
- 3 brands and 23 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in joy perfume by dior?**
- Top complaints mined from reviews: Smell, Color. The return rate is 1.1%.
- **When does demand for joy perfume by dior peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the joy perfume by dior niche?**
- Listings span £12.44–£90.54; the average listing price is £49.68 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.
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