---
title: "Jordan Samuel Oil Cleanser — £279K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/jordan-samuel-oil-cleanser"
last_updated: "2026-08-06T15:26:04.768Z"
locale: en
meta:
description: "Niche score 37/100 · £279K/yr market · 133K searches/yr · £10.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £279K/yr market · 133K searches/yr · £10.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jordan Samuel Oil Cleanser — £279K/yr Amazon UK Niche (2026) - Flapen"
---
# **jordan samuel oil cleanser**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 50Growth 23Conversion 100Competition 0Returns 100Price range 0Avg price 37Brand share 0Review moat 39Quality gap 23
**Conversion**
**Incredible****20.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£279K**
£279K/yr · 133K searches
**Review moat**
**Okay****2,580.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.44**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£8.36–£12.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, jordan samuel oil cleanser is a £279K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jordan samuel oil cleanser market data**
- **Units sold / yr**
- **20K–25K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£209K–£261K**
- units × avg price
- **Conversion rate**
- **20.1%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- The Ordinary87% - Haruharu13% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — -3.1% search growth over the last 90 days.
3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/jordan-samuel-oil-cleanser/trend)
## **Top jordan samuel oil cleanser search terms**
- **the ordinary cleanser**36K/yr-11.2%16.3% conv. - **ordinary cleanser**19K/yr+5.7%15.7% conv. - **ordinary face wash**15K/yr+29.1%18.1% conv. - **the ordinary face wash**16K/yr+4.6%19.1% conv. - **jordan samuel oil cleanser**12K/yr-16.1%4.8% conv. - **haruharu wonder cleansing oil**16K/yr-18.6%11.6% conv. - **the ordinary glucoside foaming cleanser**8K/yr+24.0%26.7% conv. - **haru haru cleansing oil**7K/yr-36.9%12.5% conv. - **the ordinary foaming cleanser**3K/yr-8.3%28.8% conv. - **the ordinary squalane cleanser 150ml**542/yr+7.6%21.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/jordan-samuel-oil-cleanser/search-terms)
## **Top jordan samuel oil cleanser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£42K30%£84K45%£125K60%£167K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary Glucoside Foaming Cleanser Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin 150ml**The Ordinary**£8.66**4.7★3,372 rev](https://www.amazon.co.uk/dp/B0BYQ45N7W) [2**The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml**The Ordinary**£12.36**4.8★2,057 rev](https://www.amazon.co.uk/dp/B07VHDYJL5) [3**haruharu wonder Black Rice Moisture Cleansing Oil Double Cleansing Daily Makeup Remover Pore Oil Cleanser Korean Skincare For sensitive Non-comedogenic 150ml**Haruharu**£12.37**4.4★4,171 rev](https://www.amazon.co.uk/dp/B08W1ZHTL3) [4**The Ordinary Glycolipid Cream Cleanser Gentle Makeup Removal with Plant-Derived Glycolipid Agents 150ml**The Ordinary**£8.36**4.6★722 rev](https://www.amazon.co.uk/dp/B0C4TJF25L)
### **Newest**
by launch date
[**The Ordinary Glucoside Foaming Cleanser Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin 150ml**The Ordinary**£8.66**3,372 rev2y ago](https://www.amazon.co.uk/dp/B0BYQ45N7W) [**The Ordinary Glycolipid Cream Cleanser Gentle Makeup Removal with Plant-Derived Glycolipid Agents 150ml**The Ordinary**£8.36**722 rev2y ago](https://www.amazon.co.uk/dp/B0C4TJF25L) [**haruharu wonder Black Rice Moisture Cleansing Oil Double Cleansing Daily Makeup Remover Pore Oil Cleanser Korean Skincare For sensitive Non-comedogenic 150ml**Haruharu**£12.37**4,171 rev2y ago](https://www.amazon.co.uk/dp/B08W1ZHTL3) [**The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml**The Ordinary**£12.36**2,057 rev6y ago](https://www.amazon.co.uk/dp/B07VHDYJL5)
### **Trending**
90-day click momentum
[**The Ordinary Glucoside Foaming Cleanser Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin 150ml**The Ordinary**£8.66**4.7★**▲ 10%**](https://www.amazon.co.uk/dp/B0BYQ45N7W) [**The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml**The Ordinary**£12.36**4.8★**— 4%**](https://www.amazon.co.uk/dp/B07VHDYJL5) [**The Ordinary Glycolipid Cream Cleanser Gentle Makeup Removal with Plant-Derived Glycolipid Agents 150ml**The Ordinary**£8.36**4.6★**— 8%**](https://www.amazon.co.uk/dp/B0C4TJF25L) [**haruharu wonder Black Rice Moisture Cleansing Oil Double Cleansing Daily Makeup Remover Pore Oil Cleanser Korean Skincare For sensitive Non-comedogenic 150ml**Haruharu**£12.37**4.4★**▼ 20%**](https://www.amazon.co.uk/dp/B08W1ZHTL3)
## **What buyers say about jordan samuel oil cleanser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**20%
*“It does a good job of cleaning the skin”*
**Quality-Overall**14%
*“Excellent product”*
**Soft Feel**12%
*“Gentle on skin”*
**Suitability Combination Skin**12%
*“Great for sensitive skin”*
**Value For Money**7%
*“a great price point”*
**Ease Of Cleaning**6%
*“Great affordable cleanser”*
**Suitability Dry Skin**4%
*“I use this, the exfoliating liquid and moisturiser and I can honestly say my skin looks so much better”*
**Moist/Dry**3%
*“feels very hydrating”*
**Allergies**3%
*“ive not had any irritation”*
**Suitability Oily Skin**3%
*“Amazing cleansing oil”*
### **What buyers complain about **
**Smell**11%
*“Weird smell”*
**Motor Power**10%
*“Broken pump”*
**Allergies**8%
*“Allergic reaction”*
**Skin Health**5%
*“I can have temperamental congested skin”*
**Durability**4%
*“broke almost instantly. Twice”*
**Value For Money**3%
*“disappointing for the price I paid”*
**Suitability Dry Skin**2%
*“it made his skin break out”*
**Texture/Consistency-Overall**2%
*“not the right texture for me”*
**Moist/Dry**2%
*“This made my skin soooo dry”*
**Lather**2%
*“It doesnt lather”*
## **Common questions**
- **Is jordan samuel oil cleanser profitable to sell on Amazon United Kingdom?**
- The niche generates £279K/yr across 4 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the jordan samuel oil cleanser niche?**
- 2 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jordan samuel oil cleanser?**
- Top complaints mined from reviews: Smell, Motor Power, Allergies. The return rate is 0.1%.
- **What does it cost to enter the jordan samuel oil cleanser niche?**
- Listings span £8.36–£12.37; the average listing price is £10.44 (sweet spot $15–$100). The average incumbent carries 2,581 reviews — the moat a new listing must climb.
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