---
title: "Jojoba Oil — £681K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/jojoba-oil"
last_updated: "2026-08-09T22:21:26.913Z"
locale: en
meta:
description: "Niche score 49/100 · £681K/yr market · 666K searches/yr · £8.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £681K/yr market · 666K searches/yr · £8.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jojoba Oil — £681K/yr Amazon UK Niche (2026) - Flapen"
---
# **jojoba oil**
**Skip it**
Prices mostly outside the sweet spot ($4.81–$13.32) — this niche doesn't clear our bar today.
Market size 68Growth 22Conversion 95Competition 31Returns 99Price range 0Avg price 24Brand share 64Review moat 16Quality gap 32
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£681K**
£681K/yr · 666K searches
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.59**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****21,308.06**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£4.81–£13.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, jojoba oil is a £681K/yr Amazon United Kingdom market (666K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jojoba oil market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£515K–£687K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **82%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**26%**
- Handcraft Blends24% - Pure World14% - Majestic Pure11% - KANZY HAIR AND BEAUTY10% - The Soapery8% - BIONOBLE7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
15K10K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/jojoba-oil/trend)
## **Top jojoba oil search terms**
- **jojoba oil**402K/yr-2.0%9.9% conv. - **jojoba oil for skin**82K/yr-6.4%10.8% conv. - **jojoba oil for hair**72K/yr-21.5%8.4% conv. - **organic jojoba oil**33K/yr+3.4%7.2% conv. - **jojoba oil organic**21K/yr-23.3%7.3% conv. - **jojoba oil organic cold pressed**13K/yr-11.5%6.9% conv. - **organic jojoba oil cold pressed unrefined**8K/yr+8.1%8.6% conv. - **jojoba oil for face**9K/yr-13.8%8.1% conv. - **jojoba**9K/yr-37.8%5.8% conv. - **pure jojoba oil**6K/yr+32.3%8.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/jojoba-oil/search-terms)
## **Top jojoba oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£68K20%£136K30%£204K40%£272K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Handcraft Blends USDA Organic Jojoba Oil - Cold-Pressed 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Hexane-Free**Handcraft Blends**£8.22**4.5★122,100 rev](https://www.amazon.co.uk/dp/B0B4T6YLRN) [2**Pure World Natural Jojoba Oil 100% Pure and Undiluted 100ml. Cold and Freshly Pressed Premium Quality Jojoba Oil Skin Nails Body and Face**Pure World**£5.83**4.5★4,925 rev](https://www.amazon.co.uk/dp/B0CB4CL3P2) [3**MAJESTIC PURE USDA Organic Jojoba Oil - 100% Pure Cold Pressed Hexane Free for Skin Hair Nails - Moisturizing Skin Hair and Scalp - 236 ml**Majestic Pure**£11.48**4.6★1,488 rev](https://www.amazon.co.uk/dp/B0C2Z8QT9V) [4**Kanzy Jojoba Oil 120ml Cold Pressed for Hair Nails Eyelash & Eyebrow Growth - Vegan & Cruelty Free for Skin Face & Body as Carrier Massage Oil**KANZY HAIR AND BEAUTY**£7.38**4.5★46,493 rev](https://www.amazon.co.uk/dp/B07BYPW7LZ) [5**BIONOBLE Organic Jojoba Oil Cold Pressed Unrefined - Balances Sebum Smoothes Anti-Acne - 100% Pure Jojoba Oil for Skin Face Hair Body - Vegan Hexane Free - Glass Bottle Pipette and Pump - 50ml**BIONOBLE**£8.09**4.5★61,933 rev](https://www.amazon.co.uk/dp/B07RB9GXGR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PraNaturals Pure Cold-Pressed Jojoba Oil 50ml Facial Oil for Face Hair & Skin Lightweight Moisturiser for All Skin Types Rich in Vitamin E Vegan & Cruelty-Free Carrier Oil for Body**PraNaturals**£6.75**6,186 rev2mo ago](https://www.amazon.co.uk/dp/B0GZPC51S5) [**USDA Organic Jojoba Oil 118ml - Cold-Pressed 100% Pure & Natural Jojoba Oil for Skin Hair & Body - Moisturizer Anti-Aging Carrier Oil for Essential Oils**PHATOIL**£7.46**862 rev1y ago](https://www.amazon.co.uk/dp/B0FCS3LPSL) [**Dr Organic Jojoba Oil 100% Pure & Natural Moisturising Multi Action Face Body & Hair Massage Carrier Oil Aromatherapy Vegan Cruelty Free Paraben & SLS Free Certified Organic 100ml**Dr. Organic**£7.22**71 rev2y ago](https://www.amazon.co.uk/dp/B0CY2XMSPW) [**MAJESTIC PURE USDA Organic Jojoba Oil - 100% Pure Cold Pressed Hexane Free for Skin Hair Nails - Moisturizing Skin Hair and Scalp - 236 ml**Majestic Pure**£11.48**1,488 rev3y ago](https://www.amazon.co.uk/dp/B0C2Z8QT9V) [**Pure World Natural Jojoba Oil 100% Pure and Undiluted 100ml. Cold and Freshly Pressed Premium Quality Jojoba Oil Skin Nails Body and Face**Pure World**£5.83**4,925 rev3y ago](https://www.amazon.co.uk/dp/B0CB4CL3P2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PraNaturals Pure Cold-Pressed Jojoba Oil 50ml Facial Oil for Face Hair & Skin Lightweight Moisturiser for All Skin Types Rich in Vitamin E Vegan & Cruelty-Free Carrier Oil for Body**PraNaturals**£6.75**4.6★**▲ 318%**](https://www.amazon.co.uk/dp/B0GZPC51S5) [**Freshskin Beauty LTD Golden Jojoba Oil - 500ml - 100% Pure & Natural - Unrefined Cold Pressed & Vegan Friendly**freshskin beauty ltd**£11.78**4.6★**▲ 100%**](https://www.amazon.co.uk/dp/B07CN5KRV6) [**MAJESTIC PURE USDA Organic Jojoba Oil - 100% Pure Cold Pressed Hexane Free for Skin Hair Nails - Moisturizing Skin Hair and Scalp - 236 ml**Majestic Pure**£11.48**4.6★**▲ 50%**](https://www.amazon.co.uk/dp/B0C2Z8QT9V) [**Naissance Golden Jojoba Oil (No. 233) - 225ml - Cold Pressed Unrefined - for Skin Face Beard Nails Hair Body Scalp - DIY Beauty Candles**Naissance**£11.63**4.6★**▲ 48%**](https://www.amazon.co.uk/dp/B004RGMMWW) [**Fushi Organic Jojoba Oil 100 ml | Fresh-Pressed| Rich in Vitamin E | Best for Skin Cleansing Dry Skin & Dry Hair | Hypoallergenic Oil | Ethical & Vegan Society Approved | Manufactured in the UK**Fushi**£13.32**4.7★**▲ 46%**](https://www.amazon.co.uk/dp/B004S5ZYMW)
**~~View all trending →~~**
## **What buyers say about jojoba oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good quality jojoba oil”*
**Moist/Dry**10%
*“skin feels hydrated”*
**Value For Money**8%
*“Good value”*
**Soft Feel**8%
*“I have seen good result my hair is soft”*
**Oily/Greasy**7%
*“Very nice oil”*
**Suitability Combination Skin**5%
*“Very good for the skin”*
**Smell**5%
*“it does have a subtle/mellow scent thats actually quite pleasant”*
**Absorbency**5%
*“Easily absorbed”*
**Suitability Oily Skin**4%
*“I like this oil for my face”*
**Advertised Vs Actual Product**3%
*“As Described”*
### **What buyers complain about **
**Advertised Vs Actual Product**13%
*“on the bottle it says otherwise”*
**Smell**13%
*“It smells weird”*
**Leak-Proof**9%
*“Also leaked on to Amazon packaging”*
**Value For Money**6%
*“With this its a waste of money”*
**Size-Overall**6%
*“so 36ml short”*
**Ingredients-Overall**4%
*“Contains illegal ingredient - DO NOT BUY”*
**Oily/Greasy**3%
*“It's oily”*
**Quality-Overall**3%
*“But very cheap”*
**Moist/Dry**2%
*“I suffer from extremely dehydrated”*
**Dispensing Mechanism**2%
*“Poor packaging, thin, flimsy plastic and the push dispenser would not function”*
### **Top return reasons **
**Leak-Proof**38%
**Oily/Greasy**13%
**Smell**10%
**Size-Overall**7%
**Quality-Overall**6%
**Functionality-Overall**3%
**Material Quality**3%
**Product Condition**3%
**Advertised Vs Actual Product**2%
**Value For Money**2%
## **Common questions**
- **Is jojoba oil profitable to sell on Amazon United Kingdom?**
- The niche generates £681K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the jojoba oil niche?**
- 16 brands and 34 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in jojoba oil?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Smell, Leak-Proof. The return rate is 0.2%.
- **When does demand for jojoba oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the jojoba oil niche?**
- Listings span £4.81–£13.32; the average listing price is £8.59 (sweet spot $15–$100). The average incumbent carries 21,308 reviews — the moat a new listing must climb.
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