---
title: "Products — jelly lipstick - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/jelly-lipstick/products"
last_updated: "2026-08-09T22:28:32.696Z"
locale: en
meta:
  description: "Niche score 41/100 · £169K/yr market · 1.0M searches/yr · £13.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £169K/yr market · 1.0M searches/yr · £13.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — jelly lipstick - Flapen"
---

# **jelly lipstick**

**Skip it**

Soft demand (-43.1% this quarter) — this niche doesn't clear our bar today.

Market size 35Growth 3Conversion 15Competition 38Returns 100Price range 58Avg price 62Brand share 45Review moat 49Quality gap 52

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£13.45**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£3.87–£30.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,560.59**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£169K**

£169K/yr · 1.0M searches

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-43.1%**

90-day search growth — must beat 0% to launch

## Products