---
title: "Jelly Lipstick — £169K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/jelly-lipstick"
last_updated: "2026-08-07T01:24:08.093Z"
locale: en
meta:
description: "Niche score 41/100 · £169K/yr market · 1.0M searches/yr · £13.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £169K/yr market · 1.0M searches/yr · £13.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jelly Lipstick — £169K/yr Amazon UK Niche (2026) - Flapen"
---
# **jelly lipstick**
**Skip it**
Soft demand (-43.1% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 3Conversion 15Competition 38Returns 100Price range 58Avg price 62Brand share 45Review moat 49Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£13.45**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.87–£30.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,560.59**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£169K**
£169K/yr · 1.0M searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-43.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, jelly lipstick is a £169K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jelly lipstick market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£168K–£202K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#694**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **71%**
- **Out of stock**
- **18.6%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**96**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**15%**
- Summer Fridays42% - Wsndyjia12% - Bettinay9% - HOPHAT7% - e.l.f.7% - HEUIOP7% - Open — no brand owns it (4 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -43.1% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/jelly-lipstick/trend)
## **Top jelly lipstick search terms**
- **summer fridays**324K/yr-8.3%0.7% conv. - **summer fridays lip balm**525K/yr-66.4%1.4% conv. - **summer fridays lip gloss**43K/yr-37.9%1.1% conv. - **summer friday**27K/yr-23.0%0.7% conv. - **summer fridays lip**7K/yr+174.0%0.6% conv. - **summer fridays set**10K/yr-41.4%0.2% conv. - **summer fridays lip butter balm**15K/yr-32.2%1.7% conv. - **summer sundays lip balm**6K/yr-53.3%0.9% conv. - **summer friday lip balm**7K/yr-19.4%1.9% conv. - **lip gloss summer fridays**6K/yr-37.1%0.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/jelly-lipstick/search-terms)
## **Top jelly lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£34K30%£51K40%£67K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Summer Fridays Lip Butter Balm - Hydrating Lip Mask Shea Butter Vegan - Pink Sugar 14g**Summer Fridays**£26.70**4.7★2,395 rev](https://www.amazon.co.uk/dp/B0C42HJRBF) [2**4Pack Summer Lip Balm Set Summer Shine and Hydration Lips Balms Multipack Shea Butter with Vitamin E Lip Care For Repair Chapped Lips Or Dry Lips1**Wsndyjia**£8.64**4.8★7 rev](https://www.amazon.co.uk/dp/B0FYP4R49Y) [3**Bettinay 6 PCS Lip Butter Balm 6 Colors of Moisturizing Lip balm to Soothe Dry Lips**Bettinay**£7.26**4.0★36 rev](https://www.amazon.co.uk/dp/B0DN9Z3WR3) [4**Summer Special Lip Balm Butter Set Hydrating & Nourishing Tinted Lip Care Lightweight Comfort with Natural Gloss Finish Softening Lip Oil Balm for Everyday Elegance (# 4PCS)**HOPHAT**£7.97**4.1★48 rev](https://www.amazon.co.uk/dp/B0F5PNFGJF) [5**HEUIOP 10 Pcs Lip Balm Set with 6 Lip Butter Balm and 4 Mini Lip Balms Lip Balm Vanilla Used to Soothe Dry and Chapped Lips Leaving Them Soft Smooth and Elastic A-Set**HEUIOP**£12.00**4.0★2 rev](https://www.amazon.co.uk/dp/B0G4GRWZTR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HEUIOP 10 Pcs Lip Balm Set with 6 Lip Butter Balm and 4 Mini Lip Balms Lip Balm Vanilla Used to Soothe Dry and Chapped Lips Leaving Them Soft Smooth and Elastic A-Set**HEUIOP**£12.00**2 rev2w ago](https://www.amazon.co.uk/dp/B0G4GRWZTR) [**4Pcs Summer Lip Butter Balm Natural Colored Moisturizing Gloss Oil Lipstick Contains Shea Butter Essential Lip Oil for Relieving Dry Lips Moisturizing Lip Care for Men Women**DVDVBOOM**£7.73**2 rev7mo ago](https://www.amazon.co.uk/dp/B0G8B1W2QY) [**e.l.f. Squeeze Me Lip Balm Duo Moisturizing Lip Balm for a Sheer Tint of Colour Infused with Hyaluronic Acid Vegan & Cruelty-Free CHERRY/BUBBLEGUM**e.l.f.**£6.08**949 rev7mo ago](https://www.amazon.co.uk/dp/B0FPMGZ18H) [**4Pack Summer Lip Balm Set Summer Shine and Hydration Lips Balms Multipack Shea Butter with Vitamin E Lip Care For Repair Chapped Lips Or Dry Lips1**Wsndyjia**£8.64**7 rev8mo ago](https://www.amazon.co.uk/dp/B0FYP4R49Y) [**Summer Special Lip Balm Butter Set Hydrating & Nourishing Tinted Lip Care Lightweight Comfort with Natural Gloss Finish Softening Lip Oil Balm for Everyday Elegance (# 4PCS)**HOPHAT**£7.97**48 rev1y ago](https://www.amazon.co.uk/dp/B0F5PNFGJF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Summer Special Lip Balm Butter Set Hydrating & Nourishing Tinted Lip Care Lightweight Comfort with Natural Gloss Finish Softening Lip Oil Balm for Everyday Elegance (# 4PCS)**HOPHAT**£7.97**4.1★**▲ 158%**](https://www.amazon.co.uk/dp/B0F5PNFGJF) [**Rolitwils Keychain Holder for Lip Gloss Summer Fridays - Lip Balm Holder Keychain for ELF Reviver Melting- Portable Lipgloss Case with Keyring Pack-4 4**Rolitwils**£5.19**4.8★**▲ 146%**](https://www.amazon.co.uk/dp/B0DS7QNKSD) [**4Pack Summer Lip Balm Set Summer Shine and Hydration Lips Balms Multipack Shea Butter with Vitamin E Lip Care For Repair Chapped Lips Or Dry Lips1**Wsndyjia**£8.64**4.8★**▲ 51%**](https://www.amazon.co.uk/dp/B0FYP4R49Y) [**Summer Fridays Lip Butter Balm - Day/Night Hydrating Lip Mask Shea Butter Vegan - Sweet Mint (0.5 ounces)**Summer Fridays**£27.47**4.8★**▲ 40%**](https://www.amazon.co.uk/dp/B0CJ3C9BKV) [**4Pcs Summer Lip Butter Balm Natural Colored Moisturizing Gloss Oil Lipstick Contains Shea Butter Essential Lip Oil for Relieving Dry Lips Moisturizing Lip Care for Men Women**DVDVBOOM**£7.73**5.0★**▲ 37%**](https://www.amazon.co.uk/dp/B0G8B1W2QY)
**~~View all trending →~~**
## **What buyers say about jelly lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**14%
*“Very moisturising”*
**Smell**13%
*“smells nice + hydrating”*
**Quality-Overall**11%
*“good quality”*
**Color**8%
*“Great colour”*
**Soft Feel**7%
*“Very soft and silky on my lips”*
**Gifting Purpose**6%
*“Bought for a gift, really lovely”*
**Advertised Vs Actual Product**5%
*“Better Than Expected”*
**Durability**5%
*“Adorable, long lasting and great price”*
**Adhesion/Stickiness**5%
*“Non tacky or sticky, lasts a while, excellent moisturizer”*
**Value For Money**4%
*“is cheap”*
### **What buyers complain about **
**Size-Overall**33%
*“A small tube”*
**Value For Money**16%
*“the price should deffo be cheaper like 3 quid”*
**Moist/Dry**11%
*“it didnt feel like my lips were moisturised at all”*
**Advertised Vs Actual Product**8%
*“Very misrepresentative photo in the advert”*
**Adhesion/Stickiness**5%
*“Other than the size the lip balm isnt sticky”*
**Color**4%
*“there is no colour”*
**Functionality-Overall**2%
*“Doesnt work as long as other lip balms do”*
**Smell**2%
*“this one DOES give quite a bit of a smell”*
**Ease Of Application**2%
*“The product is small, and the applicator, I mean at least on mine, on the corner of one of them was quite rough”*
### **Top return reasons **
**Ingredients-Overall**33%
**Advertised Vs Actual Product**25%
**Size-Overall**17%
**Value For Money**8%
**Adhesion/Stickiness**4%
**Smudge Resistance**4%
**Product Condition**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is jelly lipstick profitable to sell on Amazon United Kingdom?**
- The niche generates £169K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the jelly lipstick niche?**
- 10 brands and 96 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in jelly lipstick?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Moist/Dry. The return rate is 0.1%.
- **When does demand for jelly lipstick peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the jelly lipstick niche?**
- Listings span £3.87–£30.35; the average listing price is £13.45 (sweet spot $15–$100). The average incumbent carries 1,561 reviews — the moat a new listing must climb.
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