---
title: "Invictus Perfume for Men — £318K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/invictus-perfume-for-men"
last_updated: "2026-08-07T20:58:14.354Z"
locale: en
meta:
description: "Niche score 46/100 · £318K/yr market · 208K searches/yr · £54.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £318K/yr market · 208K searches/yr · £54.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Invictus Perfume for Men — £318K/yr Amazon UK Niche (2026) - Flapen"
---
# **invictus perfume for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 50Conversion 35Competition 23Returns 98Price range 92Avg price 92Brand share 0Review moat 49Quality gap 25
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£54.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£11.95–£90.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£318K**
£318K/yr · 208K searches
**Growth**
**Good****+20.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,624.73**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, invictus perfume for men is a £318K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **invictus perfume for men market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£270K–£324K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#420**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **27%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**102**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- paco rabanne98% - Amour Scents2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — +20.4% search growth over the last 90 days.
4K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/invictus-perfume-for-men/trend)
## **Top invictus perfume for men search terms**
- **invictus perfume for men**95K/yr+14.0%2.6% conv. - **invictus**43K/yr+28.4%1.9% conv. - **paco rabanne invictus men**27K/yr+22.9%3.2% conv. - **invictus aftershave for men**21K/yr+122.6%4.5% conv. - **rabanne invictus**7K/yr-7.4%2.6% conv. - **paco rabanne invictus**7K/yr-3.1%2.9% conv. - **invictus aftershave**6K/yr-21.8%4.0% conv. - **invictus paco rabanne**4K/yr-4.8%3.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/invictus-perfume-for-men/search-terms)
## **Top invictus perfume for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£32K20%£64K30%£95K40%£127K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mens Perfume Invictus Paco Rabanne EDT**paco rabanne**£45.61**4.5★293 rev](https://www.amazon.co.uk/dp/B073VMJKT5) [2**Paco Rabanne Invictus for Men 6.8 oz EDT Spray 200 ml (Pack of 1)**paco rabanne**£72.98**4.7★4,375 rev](https://www.amazon.co.uk/dp/B08XQNCXMH) [3**Paco Rabanne Invictus Victory Eau De Parfum 100ml**paco rabanne**£64.33**4.7★2,430 rev](https://www.amazon.co.uk/dp/B08WKFBWH4) [4**Paco Rabanne INVICTUS SET 100ML EAU DE TOILETTE SPRAY+150ML DEODORANT SPRAY+10ML MINI - 1 SET**paco rabanne**£69.11**4.7★43 rev](https://www.amazon.co.uk/dp/B0CHP6K9V2) [5**Paco Rabanne Invictus Eau de Toilette 100ml~~BRI**paco rabanne**£57.43**4.8★11,572 rev](https://www.amazon.co.uk/dp/B00DAUYQX4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PACO RABANNE Invictus Parfum 100 ml**paco rabanne**£67.38**292 rev2y ago](https://www.amazon.co.uk/dp/B0D325R2L3) [**Paco Rabanne INVICTUS SET 100ML EAU DE TOILETTE SPRAY+150ML DEODORANT SPRAY+10ML MINI - 1 SET**paco rabanne**£69.11**43 rev2y ago](https://www.amazon.co.uk/dp/B0CHP6K9V2) [**PACO RABANNE Invictus After Shave Lotion 100ml**paco rabanne**£35.28**65 rev3y ago](https://www.amazon.co.uk/dp/B07GNVPB74) [**PACO RABANNE VICTORY ELIXIR PARFUM SPRAY - 50ML**paco rabanne**£52.87**211 rev3y ago](https://www.amazon.co.uk/dp/B0BT4W7R2F) [**PACO RABANNE 1755C Beauty Gift Set Invictus Set (et 100 Vp + Et 20 Vp) for adults designed for daily beauty and care size 100**paco rabanne**£62.29**80 rev4y ago](https://www.amazon.co.uk/dp/B0B28H47T8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paco Rabanne Invictus Eau de Toilette 100ml~~BRI**paco rabanne**£57.43**4.8★**▲ 104%**](https://www.amazon.co.uk/dp/B00DAUYQX4) [**Mens Perfume Invictus Paco Rabanne EDT**paco rabanne**£45.61**4.5★**▲ 70%**](https://www.amazon.co.uk/dp/B073VMJKT5) [**Invictus by Paco Rabanne Eau De Toilette for Men 50ml**paco rabanne**£45.21**4.8★**▲ 16%**](https://www.amazon.co.uk/dp/B00DAUYXZA) [**PACO RABANNE Invictus Parfum 100 ml**paco rabanne**£67.38**4.6★**▲ 16%**](https://www.amazon.co.uk/dp/B0D325R2L3) [**Paco Rabanne INVICTUS SET 100ML EAU DE TOILETTE SPRAY+150ML DEODORANT SPRAY+10ML MINI - 1 SET**paco rabanne**£69.11**4.7★**▲ 10%**](https://www.amazon.co.uk/dp/B0CHP6K9V2)
**~~View all trending →~~**
## **What buyers say about invictus perfume for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**56%
*“Great fragrance”*
**Value For Money**26%
*“worth it”*
**Quality-Overall**10%
*“Excellent product”*
**Advertised Vs Actual Product**5%
*“Exactly as advertised, Invictus Parfum”*
**Durability**2%
*“lasts all day”*
### **What buyers complain about **
**Value For Money**38%
*“Spent so much money on this for it to not work”*
**Ethical Trade/Fair Trade**25%
*“this is a scam”*
**Smell**25%
*“Just been told the smell was very bad compared to how it normally smells”*
### **Top return reasons **
**Smell**40%
**Durability**16%
**Advertised Vs Actual Product**11%
**Functionality-Overall**8%
**Value For Money**8%
**Size-Overall**8%
**Quality-Overall**5%
**Material Quality**2%
**Ease Of Use**2%
## **Common questions**
- **Is invictus perfume for men profitable to sell on Amazon United Kingdom?**
- The niche generates £318K/yr across 15 tracked products. 90-day search growth is +20.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the invictus perfume for men niche?**
- 2 brands and 102 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in invictus perfume for men?**
- Top complaints mined from reviews: Value For Money, Ethical Trade/Fair Trade, Smell. The return rate is 0.4%.
- **What does it cost to enter the invictus perfume for men niche?**
- Listings span £11.95–£90.93; the average listing price is £54.00 (sweet spot $15–$100). The average incumbent carries 1,625 reviews — the moat a new listing must climb.
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